Email is a powerful tool. But to get the most worth out of email marketing, your campaigns must debt the wide array of email types—all of which serve different purposes along the customer trip. discover more about the different types of emails you can send your subscribers and how to write an impactful communication each period.
10 types of emails for ecommerce
- Welcome emails
- Newsletter emails
- Milestone emails
- Feedback request emails
- Promotional emails
- Abandoned cart emails
- Marketing emails
- Upcoming events emails
- Educational emails
- Transactional emails
Email lets you connect with your spectators whether you’re providing insights into your brand or information about their latest order. Here are the most impactful types of emails you can commence sending your subscribers today:
1. Welcome emails
The welcome email is usually the first form of correspondence you send recent subscribers. It’s an chance to introduce your product and services, thank your recipient for subscribing, propose a discount, lay out benefits to subscribing, and set expectations for upcoming emails. Aim to make your customers feel appreciated, write a compelling subject line to grab their attention, and add a obvious call to action to boost engagement.
To get subscribers you can send welcome emails in the first place, use a pop-up function on the main landing page of your website to prompt recent visitors to join your email list. Additionally, prompt customers to enter their email in an account-creation step at checkout.
Jenni Kayne, a clothing and home décor brand, encourages users to sign up to its email list by offering 15% off the first purchase if they enter an email address. It also can send targeted emails correct from the commence by prompting visitors to respond to a short questionnaire to distribute their preferences, tailoring each welcome email to the specific interests of each subscriber.
2. Newsletter emails
Newsletter emails are an effective way to provide your subscribers with regular updatesabout the current state of your brand, industry information, blog posts, and plans for the near upcoming. To make an engaging newsletter, include a short, snappy subject line, talk about upcoming products and how they’ll make a difference for your customers, and distribute useful blog posts. While you’ll often send these on a consistent schedule, it may be more effective to skip a week when you don’t have enough content.
A great example of a weekly newsletter is the Scrapbook Chronicles curated by Hiut Denim, a custom denim and apparel corporation. Hiut Denim’s weekly email highlights specialty clothing and tech trends while sprinkling in mentions of its products. By speaking about the larger industry and the fascinating trends that arise, Hiut is sharing information with its like-minded spectators—all while maintaining regular communication.
3. Milestone emails
The milestone email is a way to celebrate your customers. For example, aspiration them a joyful birthday or thank them for being a faithful customer for a specific amount of period. You can also use these emails to recap the growth of your business on its anniversary or announce that you met a objective, like reaching a sure number of followers on social media. receive the period to thank your subscribers for the role they played in your achievement.
Tentree, an apparel brand with a focus on sustainability, uses milestone emails to display its advancement in planting trees, contributing to the coral growth in reefs, and supporting the monarch butterfly population in the US. Every year, Tentree sets its goals, and as customers purchase products, it donates part of the profits to fund each attempt. By sharing advancement on these initiatives, audiences feel involved and invested in the brand’s efforts.
4. Feedback request emails
Feedback can provide valuable information on customer encounter, product standard, and delivery efficiency. Feedback not only helps you enhance your offerings and service, but it can capture recent customers; 42% of US consumers declare reviews are very helpful when deciding to purchase a product.
Send a survey email after a purchase, allowing your customers to inform you about the interaction with your brand through a review, star rating, or testimonial. Be direct and keep your questionnaire short. Consider offering incentives—like entry into a lottery—to inspire participation.
Bruvi, a design-forward coffee brand, shows how to use review emails to your advantage. After a customer makes a purchase, they are prompted with an email that asks them to distribute their encounter. Bruvi includes a referral code that shoppers can send to friends and household for a discount.
5. Promotional emails
A promotional email is about your products or services. To make it compelling to your reader, highlight flash sales, recent products, and holiday specials. Since this is one of the most ordinary types of marketing emails, assist yours stand out by giving readers a rationale to connect or click. For example, explain how a product can assist them be more efficient in their lives or distribute a limited-period propose.
Consider email frequency with purely promotional content. Daily emails have the potential to feel overwhelming, so let subscriber behavior navigator how often you send them to your spectators.
Gymshark, an athletic apparel corporation, is no unknown to promotional emails. It will send emails each period it releases a recent collection or launches a flash sale. It also provides a period frame that the promotion will be live to incentivize purchases.
6. Abandoned cart emails
Sending an abandoned cart email can assist you capture those seemingly lost sales. You can send automated emails to each visitor as a amiable reminder to purchase the items left at checkout. Include an image of the product, an FAQ section that may respond any lingering questions they have, a direct line to a customer service representative if they have concerns, and a discount to assist seal the deal.
Allbirds, a footwear corporation, has abandoned cart subject lines that read, “Don’t Get Cold Feet,” showcasing on-brand copy and humor with a play on words relevant to its economy. Keeping your messaging lighthearted and personable can be a surefire way to convert sales without pressuring customers.
7. Marketing emails
Marketing emails aim to highlight your brand as a whole. There is a wide range of marketing emails, such as drip campaigns (an email campaign series sent over period to a user after they receive a specific action), re-engagement emails to convince a customer to interact with your emails once again, and announcement emails. To boost your chances of engaging your spectators, segment your subscribers to serve them the most useful content.
For example, to someone who regularly opens your emails, you can send a communication that encourages them to interact with you on a social media platform, too. receive the cosmetic brand Glossier, which sends targeted content like short-form videos of an influencer using its products on TikTok, routing visitors to a platform where it’s energetic.
8. Upcoming events emails
debt your list of email subscribers to ensure both in-person and virtual activities view more visitors. While many of your members may not be local, you can still make a buzz in your area, generating word-of-mouth referrals to check out your occurrence. Plus, these emails are easily shareable, allowing your subscribers to forward occurrence details to their throng.
Bathu, a sustainable sneaker corporation in South Africa, is rapidly growing throughout Africa, with brick-and-mortar shops being a main focus. Many of its emails aim to inform subscribers of recent store openings and opening day launches. This increases visibility in recent areas and aims to drive more traffic to these in-person storefronts.
9. Educational emails
Educational emails can be useful if you have complicated products, an origin narrative that is integral to your brand ethos, or a service that has many steps. make valuable content, like diagrams or videos, to shatter down the core features of your products.
Tapcart, a SaaS (software as a service) corporation that creates design-forward ecommerce apps, uses educational emails to explain complicated pricing tiers and software features—especially when companies are reaching out for a quote. In its industry, it is essential to clearly define expectations and functionality, and the educational email format allows Tapcart to inform its customers.
10. Transactional emails
A transactional email typically provides a receipt and delivery information for a recent purchase. Transactional emails ensure your customers recognize that you processed their order and when they can expect their package. Add contact information and inspire them to reach out with any questions to assist foster a powerful connection with your spectators.
Types of emails FAQ
How many types of emails are there?
There are several types of emails, but the most ordinary include: welcome, newsletter, milestone, feedback request, promotional, abandoned cart, marketing, occurrence reminder, educational, and transactional emails.
Are emails an effective way to engage with customers?
Emails are a great way to engage with your spectators. You can construct positive relationships, enhance customer loyalty, and send customers to a great blog post with regular emails. Be sure to set expectations around cadence and volume to not fill each subscriber’s inbox with unnecessary emails. For example, deal emails happen every period someone makes a purchase, but you might only send a milestone email a couple of times a year.
What is the most ordinary type of email?
Transactional emails are the most ordinary type of email. They are often sent automatically after a customer places an order, confirming the purchase went through successfully and providing essential information like total worth, delivery approximate, and contact information in case buyers have questions.
