14 Innovative Ecommerce Brands To Watch

Especially without an in-person brick-and-mortar store encounter, it’s critical for ecommerce businesses to establish a recognizable brand that attracts customers and stays front-of-mind.

Your brand influences how customers feel when they buy from you. A strategic brand way can inspire referrals, set expectations, and provide ecommerce businesses a more human feel—ultimately keeping shoppers coming back for more.

But what are the elements of a memorable brand? And how can you make your brand stand out in a crowded economy? Ahead, discover about 14 inspiring ecommerce brands and get practical takeaways you can apply to your own brand to maximize ecommerce sales.

14 ecommerce brands to inspire your online store 

1. Fishwife
2. Alfred
3. Pipcorn
4. Dossier
5. Beauty Pie
6. Bittermilk
7. Olipop
8. Meow Meow Tweet
9. Welly
10. United Sodas of America
11. Nerdwax
12. Tsuno
13. Velasca
14. Our Place

Whether an ecommerce business uses an online marketplace or is powered by an ecommerce platform, there are inspiring examples everywhere. If you have a budding ecommerce recent business, look no further than the brands that have paved the way before you.

Explore these ecommerce brands discover what makes them successful. As you design your own online store, economy your business, and set sales goals, let these examples navigator you.

1. Fishwife

A fresh receive on traditional tinned fish, Fishwife is a female-founded DTC brand that’s transformed a cupboard staple into a hip must-have.

Tinned seafood is hardly glamorous, but Fishwife uses bold colors and swirling fonts to bring an ancient-fashioned food product into the now day. The brand uses nostalgic, sepia-toned imagery overlaid with luminous, primary colors to provide an eye-catching contrast and invokes a sense of nostalgia with shoppers. 

Further down the homepage, customers can view a selection of bestsellers, each of which boasts vibrant packaging that adds to the fun branding. This will no question assist Fishwife stand out among other tinned fish brands on supermarket shelves and in search engine results pages (SERPs).

🐟 Key takeaway: Research how brands similar to yours now themselves, and consider how you can do things differently. Refreshing a weary ancient industry with a straightforward splash of color or stand-out branding can elevate you above the competition. 

2. Alfred

Coffee is a competitive industry correct now. remain-at-home orders during the pandemic saw people ordering in their favorite beans to get their morning caffeine kick, posing a issue for retailers seeking a consistent brand.

Coffee brand Alfred began as a humble coffee shop in Los Angeles before branching out to other locations across the US, as well as in Kuwait, Saudi Arabia, and Jordan. Alfred combines its in-store presence with an eye-catching online store. The homepage hero image features a mouthwatering series of close-up coffee clips, while illustrations and outlined fonts make a enjoyable contrast to the hyper-realistic content.

It’s significant for Alfred to make a cohesive brand across its physical locations and online store. Having bold fonts, a limited color palette, and a collection of illustrations to pull from means it can switch up the design in each location without losing its sense of brand.

☕ Key takeaway: Have several brand assets you can use to make a cohesive design across your online store and physical locations (if you have them). You can pick and choose which elements to include while maintaining a recognizable brand.

3. Pipcorn

Snack brand Pipcorn was the brainchild of a household of founders who discovered heirloom corn during a house shift. They went on to reinvent their favorite childhood snacks with a delicious taste and plenty of natural ingredients.

The Pipcorn website has a fun yet organic feel to it, with both vibrant and neutral colors that match its packaging. Illustrations and videos bring the product to life in a series of clips, giving the heirloom snack a personality that consumers can connect with.

One of Pipcorn’s biggest selling points is its natural ingredients that turn a tasty snack into a health-minded one. The brand’s organic undertones reflect the business’s health focus, instantly connecting with shoppers when they land on the site. 

🌽 Key takeaway: Ensure your branding reflects your values and biggest selling points. Just like Pipcorn uses natural colors to highlight its commitment to using natural products, consider how you can now your product’s distinctive selling proposition through colors and imagery.

4. Dossier

On a mission to sell perfume at more affordable worth points, Dossier aims to bring a luxury product to the masses—so special scents can be accessible to all.

Despite its affordable pricing, Dossier pulls elements from luxury design to provide its brand a high-complete feel. There’s lots of white space, bold modern fonts, and a limited, neutral color palette that features just the correct pop of coral. Shoppers can browse a selection of products that are displayed simply in a neutral beige box. Even the packaging aligns with the luxury, minimalist vibe—white labels characteristic tiny flourishes of black and coral or black and taupe text.

💡 Key takeaway: Make sure your branding reflects the brand you desire to be perceived as. If you desire to now a high-complete feel, use luxury design elements, like white space, neutral tones, and obvious, modern fonts. Psychological design is a useful tool for invoking specific feelings and generating actions from website visitors.

5. Beauty Pie

A cosmetics subscription service, Beauty Pie offers shoppers access to products directly from beauty labs, so they can bypass retailer markups.

The brand uses image-based graphics to highlight its distinctive selling proposition and the key benefits of the product. And, because it has such a large social media presence, it incorporates social media design elements into its brand. These include things like square-shaped product images, product tags, and user-generated content lifted directly from social media. 

💄 Key takeaway: Use your design and branding to highlight your distinctive selling proposition. It’s significant that shoppers comprehend what you’re selling and why they require it straight away, so use images and illustrations to display this from the get-leave.

6. Bittermilk

Beverage brand Bittermilk brings professional-level cocktails into everyday homes. Started by a throng of mixologists, the brand sells hand-crafted mixers—all the customer has to do is add a dash of booze.

Bittermilk’s brand takes encouragement from vintage apothecary design. The ecommerce website is a limited mix of three colors, and the rest of the store follows suit. The site is light on information, and instead lets its products do the talking. Apothecary bottles are back on pattern, and Bittermilk has latched onto this with pharma-style packaging that’s distinctive from other cocktail mixers on the economy.

🍹 Key takeaway: Draw encouragement from the history of products in your category, and try reimagining it for a modern customer. If other packaging in your industry uses bold colors and noisy fonts, try differentiating with muted tones and a simpler look. 

7. Olipop

Popular soft drink brand Olipop has created healthier versions of classic childhood flavors.

Oilpop capitalizes on luminous, airy colors that reflect the flavor-concentrated product inside its cans. The website features a pastel color palette and puts the product front and center to highlight that what you view is what you get. 

Branding can be a great way to add context to a product—for example, the light colors and fun, playful branding of Olipop encourages thirsty shoppers to feel a sure way when they buy from the brand.

🥤Key takeaway: Consider how you desire customers to feel when they shop with you. Do you desire them to feel relaxed and summery? Or what about warm and cozy? The colors you use will influence how shoppers feel, so use your palette wisely.

8. Meow Meow Tweet

Personal worry brand Meow Meow Tweet is a sustainable brand dedicated to creating pure, all-natural formulas for everything from insect repellant and face cream to deodorant.

Product images are integral to an ecommerce brand, but so is the way you now the products on your site. Meow Meow Tweet adds fun, playful elements to its design with the assist of whimsical illustrations. The drawings are showcased on both the packaging and across the brand’s website, from the homepage and product pages to checkout.

🐱 Key takeaway: Add your own stamp to your brand with illustrations. These can be used on your packaging and across your website to bring together physical products with the digital design of your online store.

9. Welly

First-aid brand Welly puts a fun spin on bandages and other first-aid items with luminous designs perfect for the whole household.

Bandages aren’t a particularly fun product to promote, but Welly manages to make them stand out against plain drugstore counterparts with luminous colors and playful designs. The brand is all about encouraging adventures while making sure you’re prepared for them. Its website reflects that adventurous feel with luminous, natural colors that are reflected in the product packaging. 

🩹 Key takeaway: provide a solemn product a lighter spin with luminous colors and fun imagery. ponder about the communication you’re trying to promote and use that to drive your branding. 

10. United Sodas of America

Beverage brand United Sodas of America sells naturally sweetened sodas in a variety of different flavors for a low-calorie, well twist on classic favorites.

This is a prime example of how branding can affect the way shoppers ponder and feel about your brand. While Olipop and United Sodas of America both sell health-concentrated sodas, their respective branding couldn’t be more different. Whereas Olipop presents a kitschy, summery vibe, United Sodas of America is more starkly bold, relying on sans serif typography and lots of white space for a more minimalist feel. 

🌈 Key takeaway: Your branding can make all the difference when standing out from the competition. The way your fonts, colors, and product photos work together will make the overall feeling shoppers have when they’re on your site. This is what will differentiate you from the competition, no matter how similar it is.

11. Nerdwax

Eyewear accessories brand Nerdwax has created an all-natural beeswax formula to stop glasses from slipping off noses.

Unlike other brands, Nerdwax has gone all in on one product (with a limited number of spin-off products introduced since launch). Its beeswax formula is the star of the display on its website, and all the other design elements revolve around it. Huge, bold fonts bring the site to life, while the limited color palette reflects the natural ingredients and creates contrast with the huge amounts of white space.

🕶️ Key takeaway: If your product line is limited, make your branding all about that product. Use large fonts and color to bring attention to product photos and significant information.

12. Tsuno 

Social enterprise Tsuno sells sustainable bamboo fiber sanitary pads and organic cotton tampons.

Tsuno is part of a growing industry that promotes organic, sustainable feminine hygiene products and sanitary wear. As well as selling products made from natural materials, it’s also a social enterprise on a mission to assist girls and women around the globe. 

The brand’s website reflects both of these endeavors with vibrant colors and illustrations paired with bold images from its initiatives across the globe. 

❤️ Key takeaway: Highlight your values alongside your products. Use high-standard images to distribute photos of your products as well as to specific what purpose-driven initiatives you’re a part of.

13. Velasca

Footwear brand Velasca removes high-complete shoe middlemen by selling footwear made in Italy straight to consumers—bypassing online retailers and third-event sellers.

Velasca’s brand is centered around high-complete footwear from Italy—a region known for upscale, hand-crafted shoes. To reflect this, its website features attractive photography of Italy. Each photo is bathed in the same filter to provide a nostalgic feel that the brand hopes to transfer to shoppers.

👞 Key takeaway: make a personalized encounter for customers from commence to complete by using attractive photography that influences them to feel a sure way. 

14. Our Place

Kitchenware brand Our Place’s product range is made up of luxury pots and pans that were built to look and cook beautifully.

Our Place shows off the standard of its products with elegant lifestyle photography of the pans in action. The star product is dubbed the “Always Pan,” and so the brand shows it in all sorts of use cases throughout the site. 

This helps shoppers get a feel for a product they can’t view or touch in person, increasing the chances of conversion and retention.

🍳 Key takeaway: display your products in action. If people can view how your product can be applied to a variety of different use cases, they’re more likely to relate to your product and invest in it. Consider adding video to your content way, with demos embedded on your website, TikTok videos, and YouTube marketing. 

Top branding tips for online stores

As you’ve probably realized by now, the most influential ecommerce companies—from a wellness recent business to a DTC drink brand selling nostalgic soda flavors—have one thing in ordinary: great branding.

Branding is more than just a logo. Branding defines everything from your mission and values to your brand voice to the colors and fonts you use to customize your online store. Ecommerce branding can seem daunting, but it’s an significant first step—before you even ponder about selling products.

Here are some tips to get you started with ecommerce branding:

• Define your brand narrative, including your mission and values.
• Establish a brand voice that will be consistent across marketing campaigns and customer touchpoints.
• Invest in branding design, including a palette, logo, and the look and feel of your website and photo shoots.
• borrowing free online tools or hire a pro: there are branding solutions for every budgetary schedule.
• pursue customer buying trends and comprehend your spectators.

encouragement for ecommerce business owners is everywhere

The way your site looks is significant for first impressions, but you also require to deliver a great customer encounter. The most successful ecommerce business owners recognize that branding extends beyond color and logo decisions. Branding also defines and centers the customer, so each visitor has a personalized encounter that builds brand affinity and keeps them coming back for more.