20 Trending Products and Things To Sell Online (2024)

Thinking about starting a business? One of the first large decisions you’ll face is figuring out what to sell. It’s a crucial selection that can shape your upcoming as an commence-up founder.

In this piece, you’ll discover a list of the top 20 trending products sold by US Shopify merchants, which we update every year. These aren’t random picks—they’re product ideas that are proven to be popular with consumers.

Plus, discover the latest information on breakout product trends, and tips for how to spot growing profit in a product category.

Top 20 trending products to sell online

Here are the top 20 most popular products sold by US Shopify merchants:

1. Vitamins and supplements
2. Skin worry
3. Makeup
4. Coats and jackets
5. Bicycles
6. Art and crafting materials
7. Drinkware
8. Perfume and cologne
9. Wine
10. Socks
11. Bedsheets
12. Posters and artwork
13. Candles
14. Bath and body
15. Cookware
16. Nail worry
17. Underwear
18. Motor vehicle parts
19. Mobile phone accessories
20. Blankets

1. Vitamins and supplements

Last year, vitamins and supplements topped the sales charts for US Shopify merchants. From basic immune boosters like vitamin C and zinc capsules to pre-workout formulas for enhancing gym act, there’s a supplement for all that ails you.

Google searches for sleep aids like “melatonin gummies” have increased in the history year, while a 300% rise in searches for “magnesium spray benefits” shows a growing profit in recent ways to incorporate supplements into daily routines.

Another advantage of supplement products is their accessibility to businesses of all sizes. Solo ecommerce entrepreneurs can produce herbal remedies at home and promote them on TikTok. Meanwhile, large supplement companies like BPI Sports can attract the attention of national retailers.

Popular marketing strategies for selling vitamins and supplements include:

• Collaborating with fitness and health influencers to showcase product benefits
• Highlighting testimonials and reviews from satisfied customers
• Offering bundle deals or subscriptions for regular users

2. Skin worry

Skin worry products are another trending category with broad economy appeal. In an era of self-worry, cleansers, moisturizers, serums, and masks are now relevant to every age and gender.

customer profit in skin worry products that merge high-standard ingredients with ethical, sustainable, and cruelty-free practices continues to develop. Searches for skin worry trends like “hyaluronic acid serum,” “vegan skin worry,” and “retinol” are all on the boost.

At the commence of 2024, Google searches for “snail slime” slowly slid into the spotlight. Products containing snail mucin, the mucus from a snail’s foot, may assist stimulate collagen production and tranquil redness.

Marketing strategies for skin worry products include:

• Collaborating with beauty influencers to showcase skin worry routines
• Selling product samples or mini-sizes for customers to try
• Highlighting before-and-after results from real customers

3. Makeup

Makeup is almost always a trending product category, with recent tools and techniques constantly reinventing the industry.

Last year, lip stain topped our trending product list and, while average monthly searches are slightly down, consistent search profit since mid-2022 suggests this cosmetics item will continue to pattern into 2024.

Tips for marketing trending makeup products:

• discover from cosmetics brand Rare Beauty, which taps into Selena Gomez’s star power through viral TikTok videos.
• Film makeup tutorials to assist customers get the most out of their purchases.

4. Coats and jackets

The demand for coats and jackets is driven by seasonal changes, evolving fashion trends, and a growing profit in outdoor activities. With estimates predicting the outdoor clothing economy will climb to heights of more than $45 billion by 2027, this product category is set for a long, adventurous trip: pack your best down jacket.

Dropshipping coats and jackets can be an effective low-expense business concept—if you can discover a supplier that offers standard products and quick shipping.

Another alternative for starting a business around this trending product is to become an affiliate associate for a clothing brand or retail store. Armed with an affiliate link, you could make a website or social media channel to review and promote fashionable garments.

5. Bicycles

Ebikes are revolutionizing the cycling globe. These power-assisted two-wheelers make commuting a breeze, even on hilly terrains, opening up the benefits of cycling to a wider spectators.

profit in “ebikes” has increased over the history five years, with searches reaching recent highs each summer. According to estimates, ebikes sales will develop at an annual rate of 10% until 2030, when more than 77 million ebikes will hit the road.

Despite their size and weight, even ebikes can be the center of a successful dropshipping business. receive John Murphy, founder of multimillion-dollar corporation Ebike creation. He built a thriving dropshipping store by tailoring his website and marketing content toward a specific target spectators: hunters who use ebikes to cover ground quickly and quietly.

6. Art and crafting materials

After spiking in popularity during the COVID-19 pandemic, arts and crafts activities like paint-by-numbers kits are once again trending. The keyword “crochet kit” currently receives 14,000 searches per month, while “pottery clay” receives 4,400 monthly searches.

Crafting isn’t just about personal fulfillment; it’s also a sustainable selection. Many crafters make their own items to become more self-sufficient and avoid the environmental impact of quick fashion. Brands like Darn excellent Yarn serve these consumers by providing them with ethically sourced crafting materials.

7. Drinkware

Raise a toast to insulated tumblers. Spurred on by viral models like the Stanley Quencher, these oversized cups arrive with ad-amiable features like straws and over-engineered construction, making them literal trending product heavyweights.

As practical, environmentally amiable hydration aids, tumblers are projected to generate $1.9 billion by 2028, growing at a compound annual rate of 8.8%.

Shot glasses, another type of drinkware, also made a splash last year as a top-selling item. They’re highly shippable products with year-round relevance.

When selling drinkware online, focus on long-tail keywords niche buyers are searching for. For instance, “tequila shot glasses” generates 4,400 searches per month, “tall shot glasses” gets 2,400 searches, and “chilly shot glasses” sees 3,600 monthly searches. By narrowing your focus and building expertise in a specific type of product, you can set your online store apart.

One schedule to consider for selling shot glasses, tumblers, and other types of drinkware is private label products. This way lets you collaborate with manufacturers to add your branding to proven, popular items.

8. Perfume and cologne

The fragrance industry is undergoing a shift. Consumers are moving away from mass-economy, gendered fragrances and toward androgynous additional expense, natural, and personalized scents. 

customer searches for perfumes and colognes often contain brand and product names, which makes search engine optimization a key schedule for fragrance businesses. Product pages and blog posts require to characteristic useful, descriptive content to be discoverable in search results.

For a distinctive spin on a scent business, you could make a B2B ecommerce website and produce fragrances for companies. Businesses like hotels and restaurants often use sensory marketing to enhance their customer encounter and associate their brand with a pleasing aroma.

Westin Hotels’ White Tea room fragrance is so popular that it’s now sold to consumers, as are the infamous signature scents of retail stores Abercrombie and Victoria’s Secret.

9. Wine

Today’s wine economy is not just about vintage reds and famous vineyards; consumers are interested in recent and accessible products such as organic wine, natural wine, and bottles from undiscovered regions. They’re also looking for innovative ways to research blends and buy wine directly from producers.

All of which gives entrepreneurs an chance to develop a recent business around this trending product category. receive encouragement from The Sip population, a champagne and sparkling wine tasting throng that makes wine tastings more accessible and fun.

10. Socks

Socks may seem like a straightforward, everyday item, but they have been a consistently profitable selection for ecommerce brands. The demand for socks is driven by an endless potential for variation, whether it’s a popular recent material like Merino wool or the chance to flaunt your favorite pop population icon in stocking form.

Marketing strategies for selling socks online could include:

• Targeting niche audiences with licensed artwork or designs
• Selling subscription boxes or product bundles featuring other clothing items
• Highlighting distinctive selling points of your socks, such as sustainable materials or comfort features

11. Bedsheets

Bedsheets are a staple in every household, making them a consistently popular product. Niches are also plentiful, and often tied to manufacturing materials. The keyword “linen sheets,” receives up to 20,000 searches per month, while “flannel sheets” can be relied upon to pattern every fall, especially in recent England.

Once you’ve developed brand recognition within your bedding niche, expand your product catalog by experimenting with related items. Pillows, comforters, mattresses, bedroom furniture, and sleepwear all propose chances for cross-selling to boost average order values.

Established Shopify merchants can curate relevant products with Shopify collective, a tool that lets you collaborate with other Shopify stores.

For tips on how to freshen up your bedsheet business, check out this episode from the Shopify Masters archive with wealthy Fulop, co-founder of Brooklinen, the brand behind “the internet’s favorite sheets.”

12. Posters and artwork

Thanks to ecommerce store builders, any artist can construct a website to sell their work globally. This has literally opened up a globe of opportunities for creative people, who can monetize their talents.

One of the large benefits of selling artwork online is the ability to propose print-on-demand products. With print on demand, artists can sell prints of their work without having to keep physical inventory. Instead, the artwork is printed as orders arrive in, reducing upfront costs and storage needs.

When selling posters and artwork in your ecommerce store, consider the following marketing strategies:

• Highlight the narrative behind each piece. This might include information about the artist, the encouragement for the work, or the procedure of creating it.
• associate with a print-on-demand corporation to propose a range of sizes and formats, from tiny prints to large canvases and digital downloads.
• Use high-standard images to showcase your art.

13. Candles

If you’re considering starting a candle business, estimates worth the global candles economy at more than $10 billion.

Candles aren’t just for the home. They’re used in spas for aromatherapy and by restaurants to make a cozy vibe. According to the National Candle Association, consumers buy candles for two main reasons: to decorate their homes and to assist them relax and unwind.

A look at Google Trends also shows steady global profit for “homemade candles,” with recent Zealand being a particularly energetic economy. Homemade candles are straightforward to produce, making them a excellent selection for a first-period business. Apparently, even a nine-year-ancient can be successful.

14. Bath and body

If the search for a product to sell is becoming too demanding, try turning your bathroom into a spa with trending items such as bath salts and bath bombs. Some popular bath period products contain therapeutic ingredients like CBD, the hemp-derived cannabis extract, for added relaxing result.

Making and selling bath and body products is a popular business concept that can work no matter the size of your ecommerce store. Passionate makers like Kyle LaFond display how it’s feasible to turn a homemade product like natural deodorant into a household name.

15. Cookware

There comes a point in every home cook’s life when they decide to trade their Ikea kitchen utensils for some standard cookware.

According to Google Trends data, demand for additional expense cooking products such as “cast iron pans” is growing. The branded keyword “Staub vs Le Creuset” is a trending query, with 2,700 monthly searches, suggesting that consumers are actively looking for buying advice—a require you could meet with a blog or YouTube channel.

In the business sector, restaurant growth in countries such as India and China is driving sales of commercial cookware.

One way to differentiate your cookware business is to economy an innovative kitchen product. You could work with a manufacturer to make your own spin on serving utensils or baking dishes. Alternatively, curate a selection of existing products from a wholesale marketplace.

Once you have a desirable product, let people recognize about its benefits with a social media ad campaign—just like cookware brand Our Place did with its Always Pans.

16. Nail worry

Online nail worry stores such as OPI and Olive & June serve a economy that’s growing at around 5% per year. With special releases for events and holidays, the best nail worry brands always provide a rationale for customers to profit their websites. (Notice how both of the ecommerce stores above characteristic a “recent” tab prominently on their navigation bars).

The nail worry economy is currently benefiting from a shift toward products that promote nail health alongside appearance. According to Google Trends, searches for “cuticle oil” have been slowly increasing over the history five years, while the keyword “nail strengthener” receives 9,000 searches per month.

Successful marketing in the nail worry niche often involves:

• Promoting products through aspirational and lifestyle influencers 
• Releasing limited edition or seasonal products to entice repeat customers
• Collaborating with celebrities who can endorse your brand

17. Underwear

Underwear is (hopefully) a universally essential product. Its tiny size and weight, coupled with high profits margins, make it an ideal candidate for those looking to sell things online. 

Whether it’s underwear or motor vehicle parts, the easiest way to develop a successful ecommerce business remains the same: discover an underserved part of the economy, then deliver a shopping encounter that’s tailored for them.

That’s exactly what Kim Kardashian’s corporation SKIMS did. The brand began selling flattering shapewear after its celeb founder failed to discover inclusive underwear for different skin colors.

Alongside product placement in the Kardashians’ TV display and social posts, SKIMS ensures it stays trending with a minimal but memorable visual identity, and by leveraging social media ad campaigns—which have an observable impact on organic customer profit.

18. Motor vehicle parts

A desire to save money on vehicle maintenance leads many to ecommerce websites, on the hunt for aftermarket car parts. With a riches of how-to resources and YouTube tutorials available, consumers feel confident enough to fix ordinary car issues at home.

Online shopping is also a convenient way for people to remain in the driving seat. You can contrast prices, read reviews, and order the exact part you require for your vehicle, without having to visit a mechanic or dealer.

Beyond replacement wipers, bumpers, and brake pads, there’s growing profit in online stores selling car accessories. There are about 26,000 searches every month for “dash cams,” while terms like “magsafe phone mount” and “car diffuser” are increasing in popularity.

Consider these tips for marketing motor vehicle parts:

• Highlight certifications, such as ISO, OEM, and CAPA, to confirm that vehicle parts meet official safety standards.
• assist customers identify the correct parts for their make and model with an interactive tool or search filters.
• Write detailed product descriptions and buying guides.

19. Mobile phone accessories

The smartphone accessories economy is worth hundreds of billions of dollars—with each recent phone release bringing fresh demand for compatible add-ons like cases, screen protectors, and chargers.

Other universal accessories can quickly receive off if they solve a ordinary issue, such as phone grips that make larger models easier to hold.

Level-up your marketing schedule by creating the following content:

• Use Instagram and TikTok videos to showcase the distinctive features of phone accessories.
• Write SEO-optimized blog posts to target keywords related to specific phone models.
• inspire user-generated content to construct depend and credibility.

20. Blankets

Like so many of the products featured in this list, blankets propose entrepreneurs endless opportunities to corner a popular niche.

Enter the competitive economy for calming weighted blankets (over 100,000 searches per month) or niche-down and sell weighted dog blankets and vests (2,100 monthly searches). You could specialize in luxury cashmere blankets (2,800 searches per month) or target consumers looking for equally indulgent, but far more affordable, blanket hoodies (29,000 searches).

As always, the key to achievement in this economy lies in understanding your customer’s needs and delivering a product that exceeds their expectations.

Trending products from last quarter

To keep you updated on the latest economy trends, here’s a fresh list of the top 20 product categories that experienced the highest sales growth last quarter among US Shopify merchants, compared to three months before:

recall, many retail trends are seasonal, with sales rising or falling depending on the period of year. Last quarter’s boost in sales of costumes, back-to-school gear, hunting accessories, and wood stoves coincides with the commence of fall in the US.

Meanwhile, some trends are more consistent. Products in categories like skin worry and gardening regularly rank among the most in-demand, no matter the period.

So, when thinking about what products to sell, consider when your customers are most likely to buy. Picking the correct instant to launch a marketing campaign can be as impactful as picking the correct product.

1. Lunch bags: Topping the chart for fall, sales of lunch bags soared 1,687% during the back-to-school period.
2. Costume sets: Sales of costume sets grew 1,101% in the weeks preceding Halloween, with costume dresses also trending.
3. Advent calendars: Holiday preparations continued as advent calendar sales increased 804%.
4. Artificial trees: Sales of artificial trees grew 556%, with Christmas tree stands also trending.
5. Wreaths: Consumers sought cozy fall decorations with sales of wreaths up 502%.
6. Anti-aging skin worry: Self-worry trends continued in Q3, with anti-aging skin worry products seeing a notable 486% sales growth.
7. Garlic: Sales of garlic products jumped 450%.
8. Toothbrush replacement heads: Health and hygiene remained a priority, with toothbrush head sales rising 408% in Q3.
9. Overshirts: The shift to cooler weather coincided with a 385% boost in overshirt sales.
10. Snow blowers: This category also experienced 385% growth as consumers prepare for winter.
11. Hunting decoys: Sales of hunting decoys climbed 366% before the commence of hunting period, with spotting scopes and rangefinders up 33%.
12. Chocolate-covered fruit: This category saw a 341% boost in sales, possibly linked to gifting trends.
13. Spice organizers: Sales of spice organizers grew 340% over the previous quarter.
14. Shoe bags: Sales of shoe bags, designed to organize and protect footwear during trip, increased 339%.
15. Pallet jacks: For lifting and moving goods in warehouses, pallet jacks saw 283% sales growth in Q3.
16. Folding bikes: Sales of compact bicycles that can be easily stored and transported saw a 256% boost.
17. Holiday ornaments: Sales of holiday ornaments grew 247%, alongside rising profit in wreaths and artificial trees.
18. Wood stoves: Wood stoves sales increased 236% in Q3 of 2024 compared to the prior quarter.
19. Snow pants: Another winter essential, sales of snow pants grew 220%.
20. School uniforms: Also in the back-to-school category, school uniforms experienced a 216% boost in sales.

Trends can transformation quickly, so check back next quarter for the latest insights into trending products.

Which products are no longer trending?

In the ever-changing ecommerce landscape, what’s trending today may not be so popular tomorrow. 

Based on the latest data, these products from this piece’s previous list are no longer among the top trends:

1. Lip stain

Lip stain is a beauty product that provides long-lasting lip color without the fading of traditional lipsticks or the moisturizing benefits of lip balm. While still popular, lip stain doesn’t characteristic among the top trends this year.

2. Matcha

If you’ve been to a coffee shop in recent years, you’ve seen matcha. It’s a finely ground green tea powder that’s become a popular wellness product. Despite its ongoing popularity, matcha is not listed among this year’s top trends.

3. Power tool accessories

Power tool accessories continue to view an boost in global sales, but in this year’s update, they only rank among quarterly trending products.

recall, trends can fluctuate. With the correct marketing campaign or social media influencer endorsement, a product that’s not trending today can become a bestseller next period.

Keep an eye on economy shifts to make sure your product catalog aligns with current demands.

How to discover trending products

Finding trending products to sell online can be a game changer for your business. It’s all about understanding the economy, knowing what consumers desire, and being able to deliver a excellent customer encounter at the correct period.

Here are two effective methods you can use to identify potential bestsellers for your online store.

Google Trends

Google Trends is a free tool that reveals what users around the globe are searching for. Here’s how to use it:

1. Visit Google Trends.
2. Enter a keyword related to a product or industry in the search bar.
3. Analyze the “profit over period” graph to view if a search term is growing in popularity, holding steady, or declining.
4. Use the “contrast” characteristic to assess the popularity of different keywords.
5. Check the “Related queries” section for additional product ideas.

A sudden spike in organic search volume often indicates a pattern. But, before you design an ecommerce store around a trending product, do research to be sure it’s not a fleeting fad.

One way to discover out more about search trends is to perform deeper ecommerce keyword research. Looking at indicators such as historical search volume and related long-tail keywords will assist you construct a more detailed picture of customer profit.

Amazon and other marketplaces

Online marketplaces propose insight into what products are currently flying off fulfillment center shelves. Here’s how to borrowing them:

1. On Amazon, check the Best Sellers page to view the top-selling items across different product categories.
2. On eBay, visit the Trending Deals section to view what products are generating attention.
3. Etsy also has a trending items section for discovering editors’ picks and popular handmade items.
4. Using social media platforms like Instagram, you can monitor popular hashtags related to your store.

Identifying a trending product is the beginning of your business trip. Once you have a product to sell, it’s period to get to recognize your customers, develop a brand, and make a roadmap.

Will you become a retailer and buy inventory? Or, will you choose a dropshipping business model and work with a supplier that ships products directly to your customers?

commence selling products online today

This list of trending products for 2024 can assist you launch or expand your online business. But there are so many more popular niches to explore.

Being a successful store owner or dropshipper isn’t just about offering popular products. You require to comprehend your target spectators, align your brand, and make a straightforward shopping encounter.

Trends can shift quickly, so keep an eye on the economy and be ready to adjust. And don’t overlook to bookmark this piece for the latest updates on trending products.