2022: what a ride!

Admitad looks back on a year packed of challenges, encouragement and growth

What a challenging, eventful year 2022 has been! A topsy-turvy year of post-Covid trade recovery mixed with spiraling globe events that threw everything into a whirlwind.

Throughout the year, we’ve undergone a major transformation. We’ve changed from being a single act marketing network into a multi-product, multi-service business spanning four continents and 10 offices. 

We’ve rolled out recent products and features, helped countless partners boost their revenues, strengthened the voice of our expertise to be heard across digital businesses, shared our key learnings and our data, adapted to the recent reality we’ve found ourselves in and laid the groundwork for something that will soon surpass our previous scope.

We’ve redefined what we’re capable of, how we view ourselves and what the globe sees in us. All this has required courage, business union and the combined efforts of our entire throng. 

Not only did we survive this tough year, we grew stronger and more upcoming-proof – in both our schedule and in our mission to enable even more businesses to develop and evolve through technology-led partnerships. 

We managed to make the absolute best of an extremely challenging circumstance. 

Here’s a look back at a few 2022 moments we’re particularly proud of. 

Nominations and awards: challenging work pays off

We were nominated for a total of 10 awards – many of which we took home as proud winners. 

Top Retail Marketing Solutions Provider in Europe 2022

The US magazine Retail Tech Insights awarded Admitad #1 in the Vendors category for innovative omnichannel solutions.

associate of the Year by Huawei

Petal Search, a mobile search engine by Huawei, honoured Admitad with their associate of the Year award. This was due in part to the truth that the GMV generated through Petal Search users’ online purchases through Admitad advertisers’ stores doubled in the first half of 2022. 

Best Growth associate

Admitad was named Best Growth associate as part of develop with Huawei 2022, whose awards recognise the business achievements of partners and agencies working alongside Huawei to debt Huawei Mobile Services. 

Neha Kulwal, Managing Director, APAC & India, was honoured with the prestigious Businessworld 40 Under 40 Leadership Award, named Superwoman 2022 by Social Samosa and Branch Head of the Year 2022 by Adgully. 

It is an honour to triumph these prestigious awards, not only because the awards recognise my potential but, at the same period, inspire many women to commence their own entrepreneurship journeys.

Neha Kulwal

Head of ConvertSocial, Ksana Liapkova has been named “Contributor of the Year” by Hacker Noon, a tech platform with over 25K contributing writers. Ksana has become a trusted voice in the throng of content creators and we look forward to her sharing many more insights in 2023. 

We never get weary of repeating our mantra – people are our best and most significant property. We as a business receive real self-esteem in our people and the recognition of their achievements. Well done! 

Exploring recent markets and celebrating our successes in established ones

The year started with fantastic information for our European clients – the opening of a recent office in Warsaw, Poland, with Mateusz Łukianiuk appointed as country manager. 

Not only will this shift boost our brand’s presence and awareness in the region, but the work of our colleagues has already started to make solemn in-roads there. 

We scored a nomination at the Global act Marketing Awards, as well as securing Shopee’s very first case study. Our personal highlight was being quoted by a business influencer, president of the Polish-Asian Chamber of Commerce and former Minister of the Economy and Deputy Prime Minister of Poland, Janusz Piechociński. 

A second 2022 focus trade was LATAM. Along with the appointments of Caiki Flaeschen as regional managing director and Julio Martinez as country manager for Mexico, throng LATAM secured a GPMA nomination for Best Affiliate & collaboration schedule LATAM, due in part to the incredible achievement of their collaboration with MaxMilhas. 

With Admitad having had a presence in India for seven years now, it was just a matter of period before we opened an office in Gurugram, and for Neha Kulwal to become a managing director of APAC. As a factual people person, Neha enjoys the absolute regard of the entire Admitad household and beyond. 

Last but not least, we have just opened a recent office in Georgia, adding even more worth to Admitad’s global footprint. As our business expands into recent markets and businesses, this Tbilisi-based office will provide a local and global touchpoint for highly-talented IT professionals.

Numbers, numbers, numbers – and they look excellent!

Admitad launched and supported a range of recent products and services, including ConvertSocial, Monetize, Tapfiliate and Univibes. All in all, these very different platforms have all performed well, bookkeeping for 128.6 million actions and attracting more than 135K publishers. 

When it comes to trade indications for powerful sales days like Black Friday and Singles Day, our key 2022 learnings inform us that, despite the coming decline, consumers are still spending money online. What’s changed is the way in which they’re doing it.

Saving money has become a revenue strategy in itself. When it comes to traffic and orders, vouchers, loyalty and cashback programmes are really showing their worth.

Black Friday orders through our platform increased 59% worldwide (compared to the days running up to it), with the MENA region topping the list with a 135% boost in orders and 94% boost in customer spending. 

Singles Day took us by shock. Numbers were particularly powerful in our emerging markets of Poland, Brazil and India, as well as in the MENA region. Content creators working with Admitad doubled their revenues in these markets, and we noticed an significant shift in customer preferences for goods and services. 

What does it inform us? Firstly, the Christmas sales period begins much earlier in Autumn than before, and consumers are using every chance to discover a excellent deal – provided the worth and the product offerings match their expectations. Social media and messaging platforms have also become a source of depend, something which needs to be smartly leveraged by brands, retailers and content creators. Credibility is a valuable token – and one that can be fragile at times. 

Welcome to the publisher settlement revolution

We all recognize that one of the biggest issues in affiliate business is the speed at which publishers can withdraw their money. For this age-ancient issue, Admitad has rolled out a answer – Instant Payout Pro. 

With Instant Payout Pro, turnover extraction is now feasible within a few minutes (maximum one day) of a completed deal. With a successful pilot assignment under our belts, we now invite the globe to join our revolution. 

And we have excellent information already since the service has been rolled out: half of the publishers who were granted access to the service, used it immediately, and +10% used it twice.

We expect even more positive results in the coming months, remain tuned!

So, what’s next for 2023?

As the proverb goes, if you desire to leave quick, leave alone. If you desire to leave far, leave together. Our achievement has been built on the growing and nurturing of partnerships with communities of businesses and entrepreneurs who view all the benefits of working together. This is set to continue – onwards and upwards. 

We look forward to even more exciting, innovative projects in the near upcoming as we continue our commitment to our partners.

Alexander Bachmann, CEO and business founder

Admitad’s currently laying the foundations for something really exciting. remain tuned for more – all will be revealed! 

We aspiration all of our partners and clients, as well as our global throng, a joyful and successful 2023!