You’ve secured funding for your new company, picked a name, and are ready to launch your website. Before you can, though, you’ll need to determine your brand identity—complete with an
As a small business owner, you’ve probably thought to yourself at least once, “How the heck can I compete with Amazon?” And for good reason. If you’re an online retailer,
As consumers, we don’t actually know what things should cost. You might purchase a jar of discounted marinara sauce at an organic grocery store for $7.99, only to find that
Consignment is a business model that’s gained traction in recent years. Consignees sell goods on behalf of their owners, offering a unique approach to retail that benefits individuals and businesses
Imagine you’ve decided to make a new friend. Who would you target: the president of the United States or somebody who shares your interest in barefoot waterskiing, your love of
Your marketing strategy might include a mix of emails, social media, advertising, and events, but one mention in the press can amplify all those efforts tenfold. A single news story
You’ve stumbled upon one or more small business ideas that could change the world (or at least your high school). What now? If you’re under 18 years of age, bringing
The postal service is an affordable, reliable, and efficient system for delivering your mail—especially given the volume and distances involved. The Automated Clearing House (ACH) transfer network is like the
TikTok is a must-have in your online marketing strategy in 2024. As one of the fastest-growing social media platforms, TikTok isn’t just about memes and dance challenges, it’s also a
There’s no shortage of product marketing tactics out there. But an eclectic mix of tactics for how to market a product—no matter how creative—doesn’t necessarily make for a compelling marketing