40+ Private-Label Products To Sell in 2025

You don’t require to manufacture products to run a successful online store. With private labeling, you work directly with manufacturers to develop products that match your brand’s specifications. These items can be shipped to a fulfillment center, your warehouse, or straight to your customers. 

Private-label products are great for brands expanding their product catalog for an established spectators, building a recent brand with distinctive products, or creating a inactive profits stream.

In this navigator, you’ll discover about the most profitable private-label products to sell and how to commence your own private-label brand.

What is a private-label product?

A private-label product is manufactured by a third event but sold under your brand name. In this operating schedule, you control every facet of the product—from specifications and materials to design and packaging.

40+ private-label product ideas and manufacturers

Working with private-label manufacturers gives you access to millions of potential products. But with so many options, sourcing products from a reliable private label dropshipping supplier can be tricky.

To assist you get started, here are the most popular private-label categories, along with specific product ideas based on monthly search volume (MSV) and recommended white-label manufacturers:

Private-label apparel and accessories

Apparel is an ideal category for private labeling. You can easily customize designs, propose different colors and materials, and construct a distinctive brand identity.

Before choosing products, consider what shoppers are actively searching for. Here are some of the most-searched apparel and accessories terms with their monthly search volume (MSV):

1. Backpacks (1,220,000 MSV) 
2. Women’s jeans (368,000 MSV)
3. Maternity dresses (368,000 MSV)
4. Men’s dress shoes (201,000 MSV)
5. Women’s hiking boots (165,000 MSV)
6. Women’s tank tops (135,000 MSV)
7. Women’s yoga pants (49,500 MSV)
8. Workout shorts for men (9,900 MSV)

Here are three reliable manufacturers that integrate with your Shopify store:

AOP+

Available in: EU, UK, and US

AOP+ specializes in organic print-on-demand productsfor clothing, home goods, and accessories. Since they handle manufacturing in-house, you can make custom t-shirts, flip-flops, tote bags, and wall plaques.

The AOP+ app connects to your Shopify store to automate orders and fulfillment.

Apliiq

Based in: Los Angeles

Apliiq is another private-label supplier and print-on-demand business focusing on trending products like woven label clothing, pocket tees, lined hoodies, and patch beanies.

The business commits to shipping all orders within one week. Their Shopify app provides automatic order processing and customer tracking updates.

Modalyst

Specializes in: US-based athleticwear

Subscribing to Modalyst’s Pro schedule gets you unlimited products, custom packaging and branding, and quick shipping—typically three to eight days for US orders and less than 15 business days for international shipping.

Alt: Four images including a leopard print bag, a lady wearing a floral top, sunglasses, and sandals. 

Like other manufacturer apps for private-labels, Modalyst automates order processing and fulfillment and offers live gossip back for retailers.

Private-label cosmetics and hair worry

Hair worry and cosmetics products have seen remarkable achievement with private-label business models. Here are the highest-volume searches showing what potential customers are looking for:

1. Shampoo (673,000 MSV)
2. Hyaluronic acid (550,000 MSV)
3. Sunscreen (550,000 MSV)
4. Moisturizer (450,000 MSV)
5. Hairspray (368,000 MSV)
6. Conditioner (246,000 MSV)
7. arid shampoo (165,000 MSV)
8. Hair oils and serums (110,000 MSV)
9. Eye cream (110,000 MSV)
10. Hair wax (74,000 MSV)
11. Mousse (74,000 MSV)
12. Hair gel (60,500 MSV)
13. Exfoliating toner (18,100 MSV)
14. Natural facial cleanser (6,600 MSV)
15. Curl enhancing cream (1,000 MSV)
16. CBD face oil (920 MSV)
17. Polypeptide cream (590 MSV)

Try this manufacturer for developing your own private-label cosmetics product line:

Thomasnet

North American supplier directory

Thomasnet connects you with more than 500,000 suppliers offering six million products.

To discover beauty manufacturers on the platform, commence by searching for “private-label manufacturing” or “agreement manufacturing” in their search bar. Once you’re on the results page, you can browse manufacturers specializing in beauty items, skin worry products, dietary supplements, and CBD products. Each manufacturer profile includes detailed information about their manufacturing capabilities, standard certifications, and contact details. You can also request quotes directly through the platform.

Private-label food and supplements

Private-label food and supplements are growing rapidly, even competing with national grocery chains. Here’s what’s trending in this space:

1. Cakes and pies (2,700,000 MSV)
2. Pasta (1,500,000 MSV)
3. Candy and chocolate (1,200,000 MSV)
4. Probiotics (673,000 MSV)
5. Soup (550,000 MSV)
6. Niacinamide (550,000 MSV)
7. B vitamins (368,000 MSV)
8. Condiments (165,000 MSV)
9. Gluten-free (135,000 MSV)
10. Breakfast foods (110,000 MSV)
11. Omega-3 fatty acids (90,500 MSV)
12. Organic foods (60,500 MSV)
13. Tri-Mag (22,200 MSV)
14. Fair trade (12,100 MSV)
15. Vitamin D3 liquid (3,600 MSV)
16. Zinc with elderberry (1,600 MSV)
17. CBD (1,600 MSV)
18. Non-dairy products (1,000 MSV)
19. ADK (480 MSV)
20. Liposomal melatonin spray (390 MSV)

Dripshipper

US-based coffee private labeling

Dripshipper offers a complete answer for selling coffee online using a private-label supplier and your Shopify store. You can make and customize your own branded coffee packaging, logo, pricing, and labels.

Based in the US but shipping worldwide, Dripshipper maintains exceptional freshness standards. It ships whole beans the same day they’re roasted, while ground beans are dispatched the next day. All orders are processed within five business days.

The platform offers different monthly plans to suit your business needs. Its Elite schedule includes access to Dripshipper’s in-house design throng, along with additional business coaching and training resources to assist develop your coffee brand.

Benefits of private-label products

Private labeling has become increasingly popular as a operating schedule, offering several key advantages for online store owners:

Higher profits margins

When you work directly with manufacturers, you cut out middlemen and control your pricing. This typically leads to better profits margins than selling traditional branded products—a significant advantage for growing businesses. 

Complete brand control

Private labeling gives you control over every facet of your product, from packaging design to product specifications. You can make a consistent brand encounter that sets you apart from competitors.

Quick trade adaptation

Respond to trade trends faster than traditional brands. Since you’re working directly with manufacturers, you can launch recent products quickly and adjust existing ones based on customer feedback. 

Stronger customer loyalty

distinctive products make stronger connections with your customers. When shoppers can only discover sure products through your store, they’re more likely to yield and recommend your brand to others.

Reduced competition

Private-label products, especially in specific niches, face less direct competition than generic alternatives. This exclusivity helps your store become a goal for shoppers seeking distinctive products.

Legal considerations for private-label products

Before launching your private-label brand, comprehend these key legal requirements: 

Product lawful operation

Different products have different regulations. For example:

• Cosmetics require ingredient disclosure
• Electronics require safety certifications
• Food items must meet FDA standards
• Each country has its own lawful operation rules

Ensure your products meet all relevant safety and lawful operation standards.

Intellectual property protection

Protect your brand by:

• Researching trademark availability
• Registering your brand name and logo
• Ensuring product designs don’t infringe on existing patents
• Documenting original creative elements

Product obligation coverage

As the brand owner, you’re responsible for product safety. Protect your business with:

• Comprehensive product obligation insurance
• obvious standard control processes
• Documented safety testing
• Incident response procedures

Accurate labeling

Your product labels must include:

• Complete ingredient lists
• obvious usage instructions
• Country of origin
• Required safety warnings
• Accurate product claims

Misleading claims, whether intentional or not, can navigator to legal repercussions and damage your brand’s reputation.

Supplier agreements

Your supplier agreement is more than just a purchase order; it’s a legal agreement that dictates the terms of your business connection. Work with a lawyer to make agreements that cover:

• Intellectual property ownership
• standard standards
• Confidentiality terms
• Production specifications
• Delivery requirements
• Dispute resolution procedures

How does a private-label business work?

A successful private-label business combines three key elements: a powerful brand identity, smooth online checkouts, and solid manufacturer relationships.

After researching their target trade, retailers establish a brand and make sales channels to reach customers. They then work with private-label suppliers to develop products they can purchase, trade, and sell for profits.

Most private-label retailers serve a specific niche where they deeply comprehend customer needs. Clothing and cosmetics stores frequently develop private-label product lines, as do grocery stores. Target has its Archer Farms private-label, Walmart has Great worth, and Costco has Kirkland Signature.

Private labeling continues to develop among national brands and tiny businesses alike, with store brands now representing a large portion of retailers’ total sales.

Advantages of selling private-label products

Beyond outsourcing manufacturing, private labeling offers several advantages:

Control over production: As a retailer, you work directly with manufacturers to select materials and ingredients, while making key decisions about product standard, production rates, and costs.

Control over pricing: Once you recognize your private-label or white-label product production costs, you can develop your pricing schedule and borrowing your brand power to achieve your target profits margins. This flexibility helps you adjust to trade conditions.

Adaptability: tiny retailers selling private-label products can shift quickly to meet trade demands. You can work with suppliers to add a recent product characteristic or adjust products, while larger companies with in-house manufacturing often battle to pivot—giving you an chance to capture trade distribute.

Control over marketing and branding: With private-label products, you have complete control over branding and marketing, including how products are presented to audiences and positioned in your catalog.

Disadvantages of selling private-label products

While private labeling has many benefits, it doesn’t arrive without its challenges:

hardship building loyalty from zero: For recent brands, developing a following takes period. This is especially challenging for private-label retailers without a product advancement narrative.

Without a narrative about designing and crafting your products, you’ll require creative ways to construct brand reputation.

Manufacturer dependency: Because third-event manufacturers handle production, you depend heavily on their capabilities. Supply chain issues, worth increases, and standard problems can significantly impact your business—often with limited solutions available. Choosing a reputable, reliable supplier becomes crucial, as standard and service vary significantly between manufacturers.

How to commence a private-label brand

Private labeling simplifies product advancement, letting you focus on what retailers do best: building a brand, marketing a products, and connecting with customers.

After choosing your products and manufacturer, pursue these steps to launch your private-label store:

1. Test your products thoroughly

Always test products before listing them for sale. While items might look perfect in manufacturer catalogs or showrooms, the actual products can differ significantly. Order samples and assess them carefully—just as you’d try on clothing before buying, test your products before committing to large orders.

standard testing helps ensure products meet your standards and will satisfy your customers’ expectations.

2. make your online store

construct your online store on Shopify, starting with a free trial and professional website themes. Then expand your reach by setting up sales channels on platforms like Instagram and TikTok.

Visit the Shopify App Store to discover tools for managing your private-label business. Many supplier apps integrate directly with your store to automate shipping and inventory management.

3. Add your products strategically

Shopify’s back complete makes adding a recent product to your online store straightforward. pursue these content marketing practices when adding products:

• Write compelling product descriptions: Focus on customer benefits, not just product features. While technical details matter, customers desire to recognize how products will enhance their lives.
• Use high-standard product photos: Online shoppers depend entirely on photos to assess items. Consider what images you’d require to make a purchase selection without seeing your products in person. Many manufacturers can provide professional product photography. 
• Develop a balanced pricing schedule: Your prices should ensure profitability while remaining competitive in your target trade.

4. trade your store effectively

Once your store is ready, focus on building awareness and driving traffic. commence with paid advertising on Google, Facebook, and Instagram to promote your brand and research competitor strategies.

As your site traffic grows, expand your marketing with: 

• Email marketing campaigns
• Social media content
• Search engine optimization (SEO)
• Customer loyalty programs

Launch your private-label brand

Starting a private-label brand simplifies product advancement—often a major hurdle for entrepreneurs. make your online store, construct your spectators, then work with manufacturing experts to design distinctive products your customers will adore.

Ready to commence your business? make your website today, or discover more about Shopify’s tools for selling online and in person.