6 Best Content Marketing Tools According to an specialist
Content marketing is a way concentrated on creating content that is relevant and valuable to your spectators. The objective is to attract customers through your expertise and helpfulness, rather than inundating them with traditional ads and other explicitly sales-concentrated content.
“It’s content in service of your customer, rather than trying to sell to them directly,” says Erika Heald, a business-to-business (B2B) content marketing specialist and consultant with more than 25 years of encounter. “You use your expertise to provide them with informative and fascinating things, so you construct a connection over period—rather than simply having a transactional customer encounter.”
A successful content marketing program can be a major boost for ecommerce businesses looking to stand out, resonate with audiences, and construct long-term customer relationships. But they receive attempt to construct and sustain. This is where tools arrive in—they can assist you streamline your procedure. Below, we rounded up Erika’s favorite content marketing tools, along with a few other popular picks to round out your content tech stack.
Table of contents
What are content marketing tools?
Content marketing tools are software that can assist you with your content marketing efforts, from property creation to measuring act and profit on capital.
Content marketing assets span channels and formats, including everything from educational blog posts, ebook guides, video content, specialist Q&As, helpful social media posts, and more.
excellent tools will assist you be more efficient and make better materials, whether you’re writing a blog post, editing images, or even creating videos. Artificial intelligence—specifically the mainstreaming of generative AI—has fueled the advancement of recent content creation tools (or the advancement of existing tools) to make writing and publishing content easier than ever.
6 specialist-picked content marketing tools
Erika uses multiple content marketing tools for editing copy, designing assets, and tracking act. She notes that marketing teams don’t have to shell out tons of liquid assets to get started; several companies propose free content marketing tools alongside paid services that include more features.
There are also tools that can assist scale your content marketing output and manage your workflow from concept to publication. Here are some of the top content marketing tools for content marketers.
1. Grammarly
For Erika, perhaps the best content marketing tool is the one that prevents you from publishing a piece of content with a large glaring typo or incorrect word usage—which will immediately ding your credibility with readers. Grammarly is a freemium AI-based tool that can generate content based on information you supply, including quick replies to emails. But its main draw is its ability to correct and enhance existing content. Grammarly’s Google Docs and browser plug-ins can rewrite paragraphs, edit for clarity and conciseness, flag inactive voice, anticipate readers’ questions, recommend additions to the text, adjust tone, and proofread. Business accounts include additional tools like the Brand Tones characteristic, which ensures your content stays on brand.
“The No. 1 thing I recommend everyone do is at least download the free version of Grammarly. It’s one of those tools that I ponder literally everyone should use,” Erika says.
worth: Free limited version; paid versions commence at $12/month.
2. Headline Studio by CoSchedule
Coschedule’s Headline Studio offers a suite of tools designed to assist you write the best headlines feasible—to boost the chances someone reads what you publish. It offers a free headline analyzer tool, along with a paid AI-powered headline generator that creates headline options based on your topic, spectators, and brand voice.
“I use this tool for everything,” Eriks says. “I ponder to myself: This seems like a decent email subject line, but could I do better?”
worth: Free limited version; paid versions commence at $4/month.
3. Perplexity
Perplexity is an AI search engine that provides summary answers to search queries and provides links to sources, as well as relevant related material. The source links provide Erika confidence that the summary of information is correct.
“Perplexity is especially great if you’re concerned about using something like ChatGPT and getting incorrect, hallucinated information,” she says.
Erika also uses Perplexity to assess an person’s perceived authority on a topic—which is especially useful for those who prioritize thought leadership in their content way.
“What happens a lot is that people ponder that they’re doing the correct content to be known for something or to be found for something,” says Erika. “Perplexity is a really excellent way to check if they’re [accomplishing that] with what they’ve been publishing.”
“What I do specifically is: I leave to Perplexity and type in ‘who is’ plus a person’s name. If you don’t get the correct person, you can expand your search to ‘who is’ that person in their industry. It will display you where it’s looking, and if it’s not finding anything for that person, it means that they’re chasing after the incorrect opportunities.”
worth: Free limited version; paid versions commence at $20/month.
4. Canva
Creating visual content, whether that’s a logo, photos, animations, or video, is an significant and often expensive part of marketing. Canva is straightforward-to-use design software that simplifies the procedure.
Its drag-and-drop editor lets you make content of all kinds: social media images, blog cover photos, presentations, videos, websites, landing pages, and more. You can design from scratch, but many users commence creating images by tapping into Canva’s riches of assets, including customizable templates androyalty free images.
Canva also offers collaboration features like centralized brand assets, the ability for throng members to comment on designs in real period, and AI tools that generate on-brand copy.
“I’m not a designer, and Canva makes it really straightforward to make visuals for literally all the things,” Erika says. “I also adore that it integrates with other tools I already use. I always recommend looking at a business’s integration partners, because that’s almost always a excellent indication of how well it’ll work with your procedure.”
Canva integrates with several content management systems and social media platforms.
worth: Canva’s free tool includes millions of templates and stake images; the Pro version is $120/month, and Teams costs $100/person per month.
5. Semrush
Semrush is a popular content marketing tool for tracking a brand’s online visibility, with tools for assessing organic search engine optimization and paid search act. By tracking site metrics with this tool, you can determine your most valuable pages and invest in content areas where you’re seeing achievement.
Semrush’s SEO tool goes much deeper than Google Search Console. It allows you to conduct in-depth keyword research, showing you Google trends and search volume for sure phrases over period. Semrush also tracks your website data and act and suggests recent keyword ideas so you can outrank the competition.
“I like Semrush because I discover it easier than Google Analytics to view your domain authority. It’ll assist you set up reporting, and make a really straightforward-to-parse benevolent of dashboard or update in your email inbox on a regular schedule,” Erika says about the content marketing tool. “I absolutely use both, but Google Analytics only tells you part of the narrative. Semrush does a enjoyable job of providing context about all the keywords that are driving people to your content.”
worth: Starts at $140/month.
🌟 Discover how SEO content marketing can boost your search rankings, and discover how creating content can drive traffic and construct brand loyalty.
6. concept
concept is a assignment management tool you can use to organize content projects and enable throng collaboration across your digital marketing throng. Whether you have a packed throng to make content or simply a lot of projects going on, a centralized tool can assist you streamline and organize your materials and your procedure.
“concept is excellent for assignment management and for capturing stuff that you desire to discover later and reuse,” Erika says.
concept’s Projects tool uses AI to streamline workflows, automatically check off completed content marketing tasks, and generate reports. The concept AI assistant also helps by summarizing notes, calling out takeaways, and creating actionable content like to-do lists.
worth: Free limited version; paid versions commence at $10/person per month.
Content marketing tools FAQ
How do you commence content marketing?
You can shatter into content marketing by first studying your spectators: What types of content do they consume? Where do they discover it? Tailor your content marketing way to their needs and favorite platforms, which could involve posting thought leadership content on LinkedIn, sharing memes on Instagram, or publishing free ebooks on your website.
What are content marketing tools used for?
You can use tools for many different aspects of your content marketing efforts: writing copy for blogs and social media posts, creating and editing images, managing workflows, doing keyword research, and tracking analytics.
Does Shopify propose content marketing tools?
Yes, Shopify offers a variety of content marketing tools, including email designs that reflect your brand image, customizable templates for your website, and Shopify Magic, which can generate both written and visual content. Additionally, many top content marketing tools integrate with the Shopify platform, providing you with a seamless encounter.
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