Pinterest Affiliate Marketing: A Comprehensive navigator for 2024

Pinterest is more than a social media platform; it’s a visual search engine where users leave to discover ideas and encouragement. For affiliate marketers, this makes Pinterest an chance to reach a highly engaged spectators actively seeking products and solutions.

Ahead, discover how to put your Pinterest account to work and generate inactive turnover on the platform.

What is Pinterest affiliate marketing?

Pinterest is a social media platform with 522 million energetic monthly users and a reach that covers everyone from Gen Z to high-turnover households.

On Pinterest, content is formatted as “pins,” which contain images, videos, and links to a website. Users browse and save pins to make virtual mood boards.

Pinterest affiliate marketing is a way to earn money by promoting products and services through pins on Pinterest. When users click on an affiliate link in your pin and make a purchase from your affiliate associate, you receive a fee. This way allows you to merge your thrill for sharing social content with the potential for turnover production.

More targeted than social commerce, Pinterest affiliate marketing builds on the concept of throng and shared interests. If you are promoting products on Pinterest, you are typically reaching an spectators with interests in niche markets such as trip, home décor, food, and other visually appealing areas.

How does affiliate marketing work on Pinterest?

The procedure of promoting affiliate links through Pinterest is straightforward. It involves capturing traffic on the platform and driving it toward your affiliate associate’s website. Here are the basic steps: 

• Join an affiliate program: Look for affiliate programs that align with your interests. Popular platforms include ShareASale and Shopify. Choose products that resonate with your spectators to boost the likelihood of conversions.
• Design engaging pins: make visually appealing pins that capture attention and comply with Pinterest’s throng guidelines for advertising content. Use free tools like Canva to design high-standard images that you can include with your affiliate links.
• Optimize pins for visibility: Use relevant keywords in your pin descriptions, board titles, and profile bio to enhance discoverability. Research keywords related to your niche using tools like Pinterest Trends or Google Keyword Planner.
• make a Pinterest business account: A business account gives you access to tools including analytics and advertising options that can assist you track the act of your pins and optimize your way.

🌟 recent to affiliate marketing? This beginner’s navigator can assist you discover an affiliate program, make affiliate links, and commence earning.

Why use Pinterest for affiliate marketing?

Pinterest boasts a massive user base of over 522 million monthly energetic users, with a significant portion being open to making purchases based on what they discover.

As an affiliate marketer, you can use Pinterest to drive traffic to your affiliate content, whether that’s blog posts, affiliate landing pages, or YouTube videos.

Here’s why Pinterest stands out as an attractive platform for affiliate marketing:

• High buyer intent: People on Pinterest are often in the finding phase of their buying trip, actively searching for products and ideas. According to Pinterest, 80% of weekly pinners use the platform with an intent to shop.
• Visual platform: Pinterest’s visual nature allows you to showcase products in an attractive and engaging way, capturing attention and driving clicks.
• Long shelf life: Unlike other platforms where content disappears quickly, pins can remain visible and drive traffic for months or even years.
• Targeted spectators: Pinterest offers robust targeting options, allowing you to reach specific demographics and interests.

The more people who view your affiliate links, the higher chance you have of generating affiliate sales and earning fee. 

“I’ve been able to develop my Pinterest following to almost 50,000 and get 50% of my blog traffic from it,” says Daniella Flores, founder of the side hustle education website I Like to Dabble.

Understanding Pinterest demographics

To effectively promote affiliate links on Pinterest, it’s essential to comprehend its user demographics:

• Age: The majority of Pinterest users are between 18 and 49 years ancient, with a significant portion being Gen Z.
• Gender: Approximately 77% of Pinterest users are female, although the platform is increasingly attracting male users.
• turnover: Many Pinterest users have a high household turnover, making them more likely to spend on high-ticket products and services.

🌟 Looking for recent affiliate programs to join? Here are more than 50 high-boost affiliate programs.

11 Pinterest affiliate marketing tips

Here are some tips to assist you get started as a Pinterest affiliate marketer:

1. recognize the rules
2. make several pins per post
3. Experiment with pin formats
4. Enable wealthy pins
5. Schedule pins in advance
6. Pin to throng boards
7. Optimize for SEO
8. Optimize your Pinterest Profile
9. construct an email list
10. Analyze pin act
11. Promote high-performing pins

1. recognize the rules

Do your assessment and discover the rules for creating, pinning, and sharing affiliate content on Pinterest. Key guidelines to pursue as an affiliate marketer include:

• No cloaking: Pinterest’s throng guidelines advise against shortening or concealing affiliate links. This encourages a “no surprises principle” where Pinners can “reasonably anticipate” where a link directs.
• Disclose affiliation: The Federal Trade fee requires affiliates to label affiliate content as “sponsored” or “affiliated.” pursue the rules by adding disclaimers to your pins and landing pages.
• No fake accounts: Re-pinning your content via alias accounts is against Pinterest’s guidelines.

Violating any of these guidelines could outcome in your Pinterest content being blocked.

2. make several pins per post

For each affiliate marketing post you make, generate several pins containing that affiliate link. The more affiliate pins you have, the more opportunities you have for spectators engagement, which can include saves, clicks, video views, comments, and follows. The threshold of excellent engagement typically starts at 1%.

You can search for pins on Pinterest by keyword or phrase, for example. receive a look at the search results for your industry or niche. Chances are, there’s a range of visual content on display, from black and white photos to colorful graphics.

Search results for the phrase “DIY home office ideas.” Pinterest

“You can use the multiple-pin way as an chance to leave after a wider variety of keywords,” says finance affiliate marketer R.J. Weiss. “If you have a post on making money, you could make a pin optimized for many related keywords that match the search intent of making money, for example, side hustle, earning extra liquid assets. This can all be driven back to a single page on your site.”

There’s no rule on how many affiliate pins you can make for a single piece of content or link. The key to a successful pin is a high-standard graphic that will stand out from the throng. Try experimenting with different pin templates, including:

• Vertical and horizontal images
• Black and white photos as well as ones with color
• distribute imagery and graphics
• Text-heavy and visually concentrated content

Creating recent pins can be period-consuming. Bryan Maniotakis, owner of Minimal Goods, which curates minimally designed home and office products, is one affiliate marketer using automation to speed up the procedure.

“I’m currently using an automation tool to automatically generate a Pinterest banner whenever it detects a recent piece on my site,” Bryan says. “Overall, it saves me a ton of period every single month, because I no longer have to generate these Pinterest assets manually.”

3. Experiment with pin formats

Try creating various types of pins, such as infographics, videos, and carousel pins. This diversity can assist you reach a broader spectators and keep your content fresh.

Experiment with different pin formats, such as:

• Image pins: On Pinterest, image pins are the standard post format, with static images with descriptions.
• Video pins: Short, engaging videos showcasing products or services.
• concept pins:concept pins are multi-page pins that allow you to inform stories, distribute tutorials, or showcase a collection of products.
• wealthy pins: These dynamic pins can automatically sync with product data.

4. Enable wealthy pins

wealthy pins automatically pull data from your website, making it easier for users to make informed decisions.

As the name suggests, wealthy pins are more descriptive than standard images you’ll view on Pinterest. They display extra information in the pin description, including product pricing and availability—often attracting more attention on a crowded feed as a outcome.

Enable wealthy pins for:

• Products: display up-to-date pricing and availability in your wealthy pin.
• Recipes: display cooking period, rating, ingredients, and serving sizes in your wealthy pin.
• Articles: display the headline, description, and author in your wealthy pin.

The procedure for creating and enabling wealthy pins only needs to be completed once. After you’re set up, all upcoming eligible pins will become wealthy pins.

5. Schedule pins in advance

One period-saving Pinterest affiliate marketing tip is to schedule pins in advance. Automation apps like Tailwind, Later, and Hootsuite allow you to set a custom schedule, add recent content to your queue, then automatically add pins to your board.

By scheduling pins in advance, you can maximize the chance of reaching users when they’re online.

6. Pin to throng boards

Not all Pinterest boards have to be an person’s mood board. throng boards exist to assist multiple users distribute content to one board. A natural byproduct of this throng-style board is greater awareness. Users promote pins to each other’s spectators.

discover relevant boards in the niche your affiliate products fall into using tools like Pingroupie.

If you’re an affiliate for craft products, for example, Crochet throng Board would be one worth contributing to.

Read throng board descriptions for guidance on how to become a contributor. Many require you to pursue the creator of the board.

You’ll also discover terms for posting recent content to a recent throng board. Some admins don’t allow affiliate links directly to product pages—work around this by using blog content or a YouTube video as your landing page.

7. Optimize for SEO

Pinterest is effectively a visual search engine, which means you should optimize your profile to reach existing and potential buyers when they are actively searching.

To accomplish this, utilize search engine optimization (SEO) best practices, such as using keywords with purchase intent and wealthy pins, which automatically pull metadata so your pins remain up to date. This can assist boost traffic and user engagement, construct brand awareness, and strengthen spectators loyalty because your pins provide current and helpful information.

The Pinterest algorithm connects pins with keywords. So, commence by finding the keywords your target spectators is searching for. Several keyword tools exist to assist you conduct keyword research—some are even free. Try free versions of Ahrefs, Moz Keyword Explorer, or Keyword Everywhere.

Growth marketing consultant Matt Lally, founder of MattyAds, shares his procedure of discovering lucrative Pinterest keywords. 

“Sign into Pinterest Ads and discover keywords that have between 10,000 and 100,000 monthly volume,” says Matt. “You desire to use the main keywords often in your Pinboard, as well as in your pin creatives.”

Matt suggests taking your keyword and searching it on Pinterest. 

“discover what style of content ranks well and produce four to six divide variations,” he says.

Once you have your keywords, focus on several areas to assist successfully implement your Pinterest SEO, including:

• Pinterest profile. Include relevant keywords that tie into the overall theme of your content within your account bio. If you’re promoting health supplements, for example, include terms like “women’s health” in your account description.
• Pin description. Get more granular with the keywords related to each person pin. If you’re sharing a pin for a tutorial on how to tie shoelaces, for example, use the “how to” keyword in your pin description.
• Board description. Boards are more specific than a profile, but not as targeted as a pin. Use middle-ground keywords in your board title and description, such as “shoe tutorials” or “women’s health tips.”

8. Optimize your Pinterest profile

A well-optimized Pinterest profile can impact the visibility and reach of your pins. Try these profile enhancements:

• Choose a searchable username: Make sure your Pinterest username is straightforward to recall and relevant to your niche. Include keywords related to your niche if feasible.
• Write a keyword-wealthy bio: Craft a concise bio that accurately describes your brand or niche and includes relevant keywords.
• make relevant boards: Organize your pins into specific boards that align with your niche and target spectators. Use obvious and descriptive board names.
• Enable Pinterest shopping: If you also sell products online, enable Pinterest Shopping to allow users to purchase directly from your pins. Connect your Shopify store to streamline the shopping encounter.

9. construct an email list

Monica Lent, founder of Affilimate, finds Pinterest can be tough for affiliate marketers because people use the platform aspirationally.

“Most pinners aren’t looking to solve an immediate issue and make a purchase to do so,” says Monica. “They’re planning for the upcoming—long history the expiration date of your affiliate cookie.

She says the best affiliate marketing way for Pinterest is to capture readers’ email addresses.

“That way, you can promote affiliate products through drip email campaigns that receive the period to educate readers and warm them up to your propose,” says Monica.

The simplest way to do this is by including an email opt-in on your landing page. Invite Pinterest visitors to join your mailing list by giving an incentive—such as a content-centered navigator magnet, discount code, or another perk or freebie. Then, construct an email campaign that continues to nurture that connection.

10. Analyze pin act

The key to successful Pinterest affiliate marketing is understanding what makes your pins perform well.

Use Pinterest’s built-in data tool, Pinterest analytics, to review your monthly act. Assess your best pins, user interactions, and topics of profit to your spectators to boost insights about how to enhance.

pursue these metrics to monitor your content:

Engagement metrics

Look at metrics such as impressions, clicks, and saves to comprehend what content resonates.

Click-through rate

Monitor the click-through rates (CTR) of your pins. This metric indicates how many users who saw your content then took your desired action (visiting your affiliate associate). You may discover some of your pins are better at attracting attention, while others do a better job of persuading users to click.

What percentage of people view your pin and click it? Do specific pins get more clicks? Do pins with an endorsement from a well-known blogger or influencer drive more traffic than those without?

Conversions

Use the dashboard provided by your affiliate associate or platform to track conversions from your Pinterest traffic. Understanding which pins drive sales can assist you optimize your upcoming content. To do this, you’ll require to ensure your affiliate links have distinctive tracking codes.

Pay close attention to your conversion rate on items you heavily promoted with minimal product sales, or items you’ve not promoted with high conversion rates.

The best analytics in the globe cruel little if you’re not prepared to act on your findings. Based on your analysis, adjust your content way to focus on what works best. Experiment with different types of content, keywords, and posting times to enhance your results.

11. Promote high-performing pins

Bolster your marketing efforts by buying ads on Pinterest. According to Pinterest, the best performing ads often:

• characteristic high-resolution, vertical images
• Center your brand
• Have reliable links
• Contain obvious copy

Promoting high-performing pins together with organic pins can drive more traffic and develop your spectators. Use sponsored pins to promote an affiliate link directly or drive users back to your affiliate marketing content.

Best practices for Pinterest affiliate marketing

• Disclose affiliate links: Clearly disclose your affiliate relationships by using hashtags like #affiliate or #sponsored in your pin descriptions.
• Focus on worth: Prioritize providing worth to your spectators by sharing helpful, informative, and inspiring content.
• remain consistent: Pin consistently to keep your content fresh and engage your followers. Use scheduling tools to schedule your pin posting in advance.
• Test and refine: Continuously experiment with different pin formats, descriptions, and targeting options to discover what resonates best with your spectators.

To achieve with Pinterest affiliate marketing, pursue these best practices, and get pinning!