Buybuy BABY says goodbye to its retail locations and changes its brand to a digital-first mindset.  

In the Friday announcement, the retail chain business said that “as we reflect on the history year at buybuy BABY—a period of trials, learning, and invaluable insights—we recognize the require for a strategic reset.”  

“We’re enthusiastic to announce that buybuy BABY is evolving!” the business said on its website. “We’re transforming into a digital-first brand, focusing all our vigor on providing an exceptional online shopping encounter. This selection comes after listening closely to our incredible customers, and our valued partners. Their feedback has been invaluable in shaping this recent chapter.” 

business filed for insolvency in 2023

The transformation to an online store comes a year after the retailer filed for a Chapter 11 insolvency on April 23, 2023, in the recent Jersey insolvency Court.  

In 2007, Bed Bath & Beyond acquired buybuy BABY for $67 million, according to Reuters.  

Buybuy BABY will close all its retail stores by the complete of the year, the business said.  

Starting Oct. 18, the baby and toddler retail store will be offering significant discounts as the business begins its closing transitions, buybuy BABY said.  

Here is what you require to recognize about the buybuy BABY closure.  

Department store returns:Bed Bath & Beyond set to profitability after collaboration with The Container Store

What should buybuy BABY customers recognize about this shift?  

To make the shift as smooth as feasible, the retailer plans to implement the following:  

• Online: Buybuy BABY shoppers can leave to buybuybaby.com to browse and shop for items.  
• Registrants: They can still access their registry on buybuybaby.com. If you have a registry completion code, you can still use it in-store or online on applicable items, however in-store discounts will not merge. 
• Furniture Orders: If you have a furniture order that is approaching, the buybuy BABY customer service throng will be reaching out to discuss the details of your order.  
• Gift Cards: Gift cards will be honored at buybuy BABY stores through Oct. 31 and online at buybuybaby.com after that date.

For assistance, you can contact buybuy BABY at [email protected]. 

Buybuy BABY locations

According to the buybuy BABY’s website these are the 10 stores that still have a physical location:

Massachusetts

• 160 Granite St Braintree, MA 02184

Connecticut

• 1433 recent Britain Ave West Hartford, CT 06110

recent York

• 1019 Central Park Ave Scarsdale, NY 10583

recent Jersey

• 34 E Ridgewood Ave Paramus, NJ 07652
• 675 US Highway 1 S Iselin, NJ 08830
• 711 NJ-28 Bridgewater, NJ 08807
• 1590 Kings Hwy N Cherry Hill, NJ 08034

Delaware

• 501 W Main St Christiana, DE 19702

Maryland

• 1683 Rockville Pike Rockville, MD 20852

Virginia

• 6398 Springfield Plaza Springfield, VA 22150

Other retailers making substantial changes  

Bed Bath & Beyond filed for insolvency and closed its stores in 2023, but the department store made the switch to sell products online after Overstock acquired the store’s intellectual property. 

In June 2023, Overstock announced it completed the purchase procedure, which includes the Bed Bath & Beyond brand, customer database, and website domain among other intellectual property. 

Now the store will fulfil customers’ long-awaited dreams of coming back to a physical store.  

The Container Store announced on Oct. 15 a strategic collaboration that would include Bed Bath & Beyond items being sold at the specialty retail chain, the press release said.  

In addition, Bed Bath & Beyond had more information to distribute. On Monday, the department store announced that it would be returning alongside another home décor retail chain 

Entering a strategic collaboration, the brands will collaborate to make Kirkland’s “Beyond’s exclusive brick-and-mortar operator and licensee for recent, smaller format (up to 15k square feet) ‘neighborhood’ Bed Bath & Beyond locations nationwide”, the press release said.  

Beyond will also invest $25 million in Kirkland’s, the release said.  

Ahjané Forbes is a reporter on the National Trending throng at USA TODAY. Ahjané covers breaking information, car recalls, crime, food recalls, health, lottery and community policy stories. Email her at [email protected]. pursue her on Instagram, Threads and X (Twitter) @forbesfineest.