What Is Great Blog Design? 9 Blog Design Examples

Blogs have been a staple of the web since the late 1990s. In the early years, many blogs were the digital equivalent of personal journals, sharing opinions and links to topics individuals were passionate about. Later, businesses got in on the format, using blogs to express brand identity and values, distribute practical information, and engage with customers. Whether personal or professional, the blog has become an effective digital space for sharing information, valuable content, and fun goings on.

If you’re starting a blog or desire to provide your existing business blog a makeover, read on to discover what elements leave into great blog design so you can attract readers and enhance engagement.

What’s the purpose of a blog?

A blog is one of the greatest opportunities to connect with your spectators. A excellent business blog oozes personality and a thrill for delivering standard customer experiences. It’s where you keep visitors abreast of information and insights, provide educational content, and propose encouragement.

Many businesses recognize the power of merging information and views with a lifestyle blog that builds throng. A excellent business blog paints a picture, showing customers a imagination of who they are and why they’re here.

The best blog designs boost your website’s search engine optimization (SEO), too. They publish wealthy content that search engines crawl and rank, thus driving incoming organic search traffic.

What elements leave into great blog design?

Here are the components of great blog design:

• Homepage. The blog homepage is like the front page of a newspaper. It should capture attention and invite straightforward access to blog stories.

• About page. The About page is where the essential who, what, where, when, and why questions are answered, and where you can introduce the blog’s personality.

• Headers. Headers add structural integrity to the blog design by using bold fonts and sizes to convey hierarchy.

• Logo. A professional logo gives brand consistency to the blog.

• Navigation bar. The nav bar—usually placed across the top of the blog—offers menus and categories for navigating the site.

• Negative space. Negative space (also known as white space) is the use of charitable margins and gutter space around text blocks and visual design elements that let the layout breathe and shine.

• Thumbnails. Thumbnails are visual elements that accompany blog post headlines. They add a visual cue to what would be an otherwise text-heavy table of contents.

• Related posts. These links to other, similar blog posts get added to the complete of blog pages, offering visitors the chance to explore and spend more period engaging with the site.

Tips for great blog design

• Write catchy titles
• shatter it up with visuals
• Make it skimmable
• Embrace long-form writing
• Include CTAs
• Make it shareable
• Add commenting features
• Prioritize responsive design

Developing your own blog design begins with an understanding of the blog’s mission and target spectators. The kinds of stories you will distribute should navigator the blog’s design. Here are some tips for packaging your content in one cohesive design:

Write catchy titles

The blog title delivers a first impression, so it better be attention-grabbing or visitors won’t be drawn to read the featured piece. provide a brief description of the piece’s purpose that’s relevant and never misleading. To make it enticing, you can pose a sharp question, employ powerful words to evoke an emotional response, and make suspense that makes the reader desire to dive in.

shatter it up with visuals

Blogs tend to characteristic a lot of textual content, which isn’t necessarily a impoverished thing, but a successful blog breaks up long text blocks with engaging visuals such as pictures, charts, graphs, videos, flashy animations, and infographics. Ensure they relate to and enhance what’s being discussed. When used well, visuals prevent reader burnout, extend dwell period, and enhance user engagement.

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Make it skimmable

Users won’t often read a blog post from commence to complete. Expect visitors to skim and browse. Use layout elements such as headers, subheadings, legible typography, and visual chunks to make the blog page content organized.

Avoid tall and wide walls of text that are challenging to procedure. Bold or italicized text and colors can spice up a paragraph, guiding the user’s eyes toward significant takeaway concepts.

Embrace long-form writing

We frequently ponder the web is for short attention spans, so we should keep our blog articles short. Actually, it’s perfectly OK for a blog to have long-form content of more than 1,000 words. Research suggests that longer blog posts can deliver a terrific reading encounter and get more social shares than minimal posts. The longer dwell period can boost SEO, too.

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Include CTAs

For each blog piece, add a call to action button (CTA). This doesn’t cruel you have to challenging sell. It could be as straightforward as telling the reader to explore related articles, or subscribe to the business newsletter. Or you might provide a download link. The CTA is the means for inviting site visitors to remain longer or keep in touch. When they stick around the site longer, the better it is for business.

Make it shareable

Blog traffic is driven by social media sharing. By adding social sharing links to a blog post, you’re making it extra convenient for readers to distribute the blog’s goodies with their network.

Add commenting features

Businesses use blogs to connect with existing and potential customers, so it only makes sense if that connection is two-way. inspire readers to weigh in with feedback, questions, comments, and suggestions. A commenting structure gives them a voice. Just be sure to moderate the comment section to keep the spammers, scammers, and malcontents at bay.

Prioritize responsive design

Adapting a blog to different devices and screen sizes will maintain a consistent user encounter across the desktop to mobile browsers. Choose a responsive design template to attract readers, whether they are coming from a phone, a laptop, or tablet.

Examples of great blog design

• Monarch Knitting
• Intelligent transformation
• Hero Arts
• Mr. Jones Watches
• The Featherweight Shop
• Decathlon
• Unbound Merino
• Rancho Gordo
• itrees.com

Discover what makes a blog great by looking at this diverse range of due blog design examples:

Monarch Knitting

Monarch Knitting sells yarn, kits, needles, and notions, as well as knitting classes and other events. The blog’s minimalist layout and color scheme are tasteful and spacious, with ample vacant space around each post.

Visitors view five blog posts per page, enough to whet the appetite without making readers scroll endlessly. A sidebar menu links to recent posts and content categories. Headline writing makes charitable use of questions to arouse reader curiosity. packed posts are a balanced mix of short paragraphs and illustrations, and readers are welcome to comment.

Intelligent transformation

Intelligent transformation sells journals, productivity tools, games, and stationery to the mindfulness lifestyle throng. piece links on the blog homepage are presented in a minimalist design grid, with each cell containing an attractive illustration, headline, text snippet, and “Read more” links. A search bar provides another way to dig into the blog.

On piece pages, the social media icons promote sharing of blog content. narrative content leans heavily into the mindfulness spirit of the brand, providing wisdom, guidance, and encouragement. The footer contains the CTA asking readers to subscribe to their newsletter of more than 200,000 readers. The blog is being used to harvest a list of potential and existing customers.

Hero Arts

Hero Arts is a retailer of stamps, dies, stencils, and inks. Their blog, accessible from the homepage navigation bar, presents a great blog layout grid for recent stories, plus a sidebar CTA to subscribe by email. The grid holds splashy imagery to leave along with the bold headlines and text snippets.

A breadcrumb menu shows blog categories like throng, Bold Prints, Backgrounds, and companionship; this gives visitors another pathway into the content besides date of publication. Stories are heavy on imagery and straightforward-to-digest paragraphs. Social links for X, Facebook, and Pinterest invite readers to distribute with their followers. Each piece is personalized with a signed byline and headshot of the author.

Mr. Jones Watches

Mr. Jones Watches is a London-based seller of distinctively designed watches. Its Design blog is accessed from the navigation bar, in the About menu. The blog homepage leads with a high-standard image of its London storefront near Covent Garden, evoking a stylish sense of place. A thin modern serif font creates a whimsical flair, and the grid format places photos in boxes with rounded corners, which feels amiable.

Many stories characteristic behind the scenes looks at watch designers and their creative procedure, ending with an in-text CTA link to distribute the blog and an invitation to tag the brand. The up-close-and-personal images are a great example of how readers can get to recognize the artists behind the products, which adds worth to the brand.

The Featherweight Shop

The Featherweight Shop appeals to a vintage nostalgia niche—owners of Singer Featherweight sewing machines and the quilting throng. Its blog is nested under the Schoolhouse/Resources submenu, and there are a few ways to navigate the blog content. A simplified image grid displays recent narrative categories. Clicking through a category leads to subcategories and the blog topics associated with it. Or you can browse all the stories together.

Navigation is made easier thanks to a sidebar menu with categories to browse. A two-column layout displays an image, headline, and deck (the subtitle text) for each narrative. Appropriately enough, the logo and headline font convey a vintage vibe.

Decathlon

Decathlon sells outdoor gear to hikers, campers, and cyclists. Its blog, accessible from the homepage footer section, has three main categories: Sports Advice, throng, and Inside Decathlon.

The design incorporates bold typography, a tidy font, energetic lifestyle featured images, and concisely written “how to” and “what is” informational stories. Ample white space helps to highlight narrative content in the middle of the screen.

Unbound Merino

Unbound Merino sells wool clothing made for trip and everyday life. Its blog is consistently aware of the target spectators, with plenty of enticing stories about globe trip and trip tips. Stunning high resolution photography is the benevolent of featured image eye candy readers discover addictive, and it affords an chance to showcase clothing products.

Many of the blog stories are long-form, but the high-standard images segment the text and open up breathing room. The blog footer contains product samples that drive readers toward conversion.

Rancho Gordo

Rancho Gordo sells heirloom beans, grains, chiles, sauces, and spices. A leisurely browse through its blog is likely to trigger your appetite. The photos play center stage here. They embody a festivity of excellent eating and the people who make it happen. Popular blog posts characteristic prominently on the blog homepage.

itrees.com

Itrees.com is a household business that offers a straightforward way for customers in the Chicago area to access locally grown specimen trees, specialist advice on tree selection, and installation. Its blog resides under the Be Inspired menu on the homepage navigation bar. Blog navigation is straightforward thanks to the highly structured sidebar categories.

The piece pages themselves display the category label and tags. This is a prime example of how adding more ways to shift around and explore can enhance the reader’s encounter and sense of finding.