Private Label Dropshipping: Products and Tips for 2024

Looking for a low-maintenance online business concept? Private label dropshipping takes the pressure of product advancement off an commence-up founder’s hands. Simply choose an existing product, add your branding or designs, and have a dropshipping associate pick, pack, and ship the product to your customer.

A 2024 study from Bazaarvoice revealed that 64% of US consumers had purchased a private label product in the last six months, and 44% have permanently switched previous staple products to private label products.

In this piece, discover how to capture that demand with your own private label dropshipping store.

What is private label dropshipping?

Private label dropshipping is when you sell third-event products that have your own branding and/or designs directly to customers. The primary benefits to private label dropshipping are that you can commence an ecommerce business on a apportionment and you don’t have to store inventory. 

Unlike other private label businesses, dropshipping private label products doesn’t require you to invest large sums of money upfront. recent business costs like product advancement, warehousing, and order fulfillment are taken off your plate, since a third-event dropshipping supplier handles them for you.

Private label dropshipping products

Examples of private label products to dropship include: 

• Clothing (t-shirts, sweatshirts, socks)
• Beverages (tea, sparkling water, soda)
• Coffee
• Cosmetics (makeup, lotion, haircare) 
• Phone cases
• Supplements (vitamins, botanicals, antioxidants) 
• Electronics (headphones, speakers, chargers)
• Home Decor (pillows, throws, wall art) 
• Toys (baby toys, pet toys, children’s toys) 

Private label dropshipping best practices

• Read supplier reviews
• inquire for product details
• Sell what you adore
• Test the product yourself
• discover your target economy and niche

Read supplier reviews

Since your dropshipping supplier is responsible for producing, fulfilling, and shipping your private label products, it’s significant that you choose a reputable associate. commence your search on platforms like:

• Apliiq
• Dripshipper
• Trendsi
• Alibaba
• Spocket

Read reviews for each private label supplier on your shortlist. Other businesses using the supplier to private label their own products distribute information about what the corporation is like to work with, the standard of its products, and how responsive they are to customer back requests. These are critical pieces of insight.

recall: customers who purchase private label products through your ecommerce website won’t recognize there’s a third-event dropshipping service involved. While some suppliers provide service guarantees, others might leave it up to you to fix any issues or mistakes. 

inquire for product details

Once you’ve found a potential supplier, inquire them to distribute:

• Product specs, such as its weight, size, material, and color
• Branded packaging specs, such as materials and logo file formats 
• Shipping timescales—online shoppers expect free, quick shipping
• Product certifications, such as FDA-approved foods, cosmetics, and pet products

Choose the private label manufacturer that aligns with what you’re looking for. You should make sure that you’re joyful with the standard of the products they propose and the amount of information they provide. 

Sell what you adore

There’s a lot that goes into a customer’s purchasing selection, which is why it’s tough to sell products you recognize nothing about. So, look to the products you personally comprehend and adore. 

If you’re a skin worry fanatic, for example, you’ll recognize what a high-standard product looks like, the ingredients to look for when choosing your own private label skin worry items, and the results you expect to view. 

Test the product yourself

Once you’ve chosen a supplier, order a sample—or batch, depending on their minimum order quantities—of the product you’ll be private labeling. Do items in the batch all look and work the same? Does the packaging and standard vary from product to product? standard control needs to be consistent. 

Testing also gives you the chance to put yourself in a customer’s shoes, from unboxing the package to using the privately labeled product. This makes a great foundation for your marketing way. For example, record yourself using the product and post it on TikTok. Users adore to view behind-the-scenes content from their favorite brands. 

Establish a procedure for handling returns and back

Then, you’ll require to determine how you’ll handle returns and customer back. Customers expect to have the alternative to profitability items, but it will become a test for you if you don’t have a warehouse and aren’t set up to resell products.

inquire the dropship supplier if they’ll receive and restock returns for resale. Once you’ve decided on a schedule, make a profitability policy that you list clearly on your website. 

Tools like Shopify Inbox can assist you manage any customer concerns or questions that arrive in – just make sure that you set obvious expectations for how long it will receive to get back to them. Try to aim for a first response period within 24 hours of their initial communication, if feasible.

discover your target economy and niche

Avoid the temptation to sell a wide selection of products. The more specific your dropshipping store, the better.

Choose one product and hone in. Do research to uncover your target economy and discover a powerful niche. Then, aim to comprehend how your ideal customers use the product, and what motivates them to make a purchase. Experiment with different marketing channels, such as SEO or email marketing, to engage them. 

Next, choose an ecommerce platform like Shopify, construct your website, determine your returns spread, and decide on the best worth for each product you sell. When you receive an order, send order information to your supplier and have them print, pack, and ship it to the customer. 

recall: the best dropshipping companies construct a brand around their private label products. 

commence your private label dropshipping business today

Private label dropshipping is an ecommerce revenue strategy that combines the best of private label selling and dropshipping. From clothing to phone cases, discover a reliable supplier and get the product specs to sell the products you adore.