Startups information: what happened in September

Here is a recent bunch of fresh rounds.

YouTube announced a recent income-sharing model for YouTube Shorts creators that starts next year. Shorts is the business’ short-form video rival to TikTok. YouTube chief product officer Neal Mohan said the corporation would commence paying a portion of its ad income from Shorts to creators with videos that get the most views.

WhatsApp introduced a recent integration that enables Salesforce clients to communicate with their customers via the popular messaging app. Businesses will be able to manage their conversations from the Salesforce platform. WhatsApp says its objective is to make it easier for businesses to get running through its service. It comes as messaging has become a more prominent way for businesses to communicate with customers.

Retail technology recent business Swiftly’s assessment surpassed $1B following a $100M capital round. Swifty helps retailers enhance their apps, websites, and loyalty programs and sell ads.

OpenStore, an e-commerce aggregator that acquires Shopify brands, raised $32M at a $970M assessment. OpenStore primarily targets U.S.-based brands with an annual GMV between $1M-$10M.

An API platform for insurance infrastructure Zopper has raised $75M in recent capital. Zopper works with insurance providers and creates byte-sized, personalized products that it then supplies to distribution partners such as banks, nonbanking financial institutions, retail chains, mobility firms that already have a captive customer base. This way differentiates Zopper from many of its competitors in India that are aggregating coverages from different manufacturers and attempting to cut the distributors and directly reach consumers.

Brightflow AI ($15M) is injecting technology offers approximate and analysis tools so that tiny businesses can assess their liquid assets flow and make data-driven decisions in real period. Brightflow also has a capital apportionment lending program. Brightflow is not alone in analytics. For example, Bainbridge Growth ($4M) is also providing data and analytics aimed at e-commerce companies. However, Brightflow told that Brightflow differentiates itself by focusing on the automation of financial services and disseminating that information in a way that a business owner can comprehend.

Fermat ($12M) helps brands sell their products through influencers. The main concept is to embed the sales inside the content published by influencers. The user clicks and goes to the influencer’s store, where they can also view the goods collections they have compiled. And the characteristic that raises the sales conversion and the average check is the ability to buy a collection of products in one click.

Fondue ($10.50M) helps online stores to easily replace discounts with cashback, with the assist of which stores inspire visitors to purchase. To do this, you require to install an application from the Shopify app store, replace the words about “discounts” with “cashbacks” and put links in them leading to the Fondue platform, and pass the sizes of the essential cashbacks in the parameters. After clicking on the link, the user has the chance to select the type of cashback. Returning money to the card is just one of the options.

Ratio ($411M) offers a range of financial services for sellers and corporate buyers of cloud services or Saas. After the seller integrates with the platform, he has the chance to provide his customers with flexible remittance options from the “buy now, pay later” series. Therefore, the second product of a recent business is the provision of loans to sellers. You can use the money received for any purpose – the purchase of equipment, advertising, hiring employees, and even the purchase of other companies.

PowerToFly ($30M) is where you receive specialist career advice, free video training, coaching and exclusive access to jobs and events at top companies. The assignment creates and manages communications between corporation employees and applicants, such as a mentor and personal assistant who lobbies their employment in the corporation or helps to use wages.