business Swag Ideas and Examples For You To Use

How do you make business swag that properly represents your brand and is exciting enough that those who get it will actually desire to use it? 

Coming up with great business swag ideas can be challenging. You have to consider your apportionment, the design itself, and the potential appeal to your employees. If you’re looking to up your swag game, check out these tips for creating the best swag, plus several business swag ideas to get you started.

Why should you make business swag?

• construct employee morale
• Spread brand awareness
• Showcase brand identity
• assignment a unified image
• propose branded giveaways

Swag, or “stuff we all get,” includes any item a business has branded to promote itself. Companies typically provide swag to their employees, but they might also distribute it to partners, clients, or prospects. Here are some reasons brands make business swag:

construct employee morale

Gifting your employees business swag is a great way to boost their self-esteem in the business. You can use free stuff as a reward when employees hit milestones and anniversaries, or provide swag to recent employees as a welcome gesture. This can be particularly meaningful to your remote employees who may feel disconnected at times from the in-person throng.

Spread brand awareness

Swag can work like free advertising. For a fraction of the expense of a billboard, you can gift your throng or business partners t-shirts, tote bags, trip mugs, and other highly visible business swag. It’s an straightforward way to boost brand recognition and spark conversations about your business.

Showcase brand identity

Custom swag can let you showcase your business identity in creative ways and provide outsiders a sense of how your business chooses to represent itself. For example, if your business prioritizes sustainability, one swag concept might be a branded reusable tote. business swag can also convey brand identity through written copy, such as a communication printed on the back of a jacket.

assignment a unified image

When your in-house or remote employees wear swag apparel at external events, they’re easily recognizable and appear unified. Like a sports throng uniform, a powerful swag game can assist divide your staff from others at a crowded corporate occurrence and will provide them a professional, cohesive look.

propose branded giveaways

With branded merchandise, your business can organize online giveaways or participate in occurrence giveaways, which can also boost your brand recognition and boost social media engagement. For example, at an industry occurrence or conference, swag giveaways can inspire occurrence attendees to seek out your brand. 

Factors that determine the best swag for your business

1. Your product or service
2. Your brand identity
3. Your apportionment
4. Function
5. Design

Here are five factors to receive into consideration when trying to determine the best swag for your business:

1. Your product or service

Before you place orders for customized swag, assess what products do and don’t make sense for your business. For example, if your business sells health and wellness products, you might consider adding a jump rope or yoga mat to your swag bag over a wine opener or cocktail kit.

2. Your brand identity

Your brand identity differentiates you from competitors and can leave a lasting impression on your target spectators. It consists of your business’s goals, mission, and visuals. Let these elements navigator you when trying to decide on swag products and the messaging that should appear on them.

3. Your apportionment

Some swag products simply expense more than others. Creating personalized swag items at a higher worth might be a realistic alternative if you have a tiny business and only schedule to distribute swag internally. For example, clothing items, which necessitate different sizes, might be more challenging to afford and organize versus reusable water bottles that arrive in one standard size.

4. Function

Ideally, you desire your employees to be enthusiastic about their swag gifts, so select items they will desire to use. If one of your goals is to spread brand awareness, choose business swag items that the employees are likely to wear or use outside of their homes or office environments—ponder ballcaps rather than socks. 

You may desire to consider different kinds of swag for different purposes, such as luminous-colored clothing so employees can stand out at an occurrence, personal products like notebooks and mugs to make them feel part of the throng, and useful products to distribute at external events.

5. Design

No one wants to use a gift that doesn’t work properly or that they ponder is unpleasant. When choosing swag bag products and customizing them with your business’s colors, logo, or name, inquire for employee input. If your apportionment allows, you might even seek an external designer versus having the products designed in-house to better ensure they’re as attractive as they are functional.

business swag ideas

• Clothing
• Tech accessories
• Drinkware
• Everyday accessories
• Office supplies
• Eco-amiable items

Do you require assist deciding which business swag items to order? Here are some of the best business swag ideas in different categories:

Clothing

Apparel has always been a ordinary custom swag item to gift to employees and distribute at conferences and trade shows. Whenever your staff members throw on branded hats or t-shirts, they become a walking billboard for the business. Clothing is also a great alternative because you can use it as a uniform at work-related events. make swag items such as:

• T-shirts

• Sweatshirts

• Hats

• Jackets

• Vests

Tech accessories

In this digital age, employees will likely appreciate technology accessories they can use during business hours and on their own period. These can be practical options that are generic enough for most people to use. business swag ideas include:

• Mousepads

• Portable chargers

• Phone cases

• Earphone cases

• Laptop bags

Drinkware

Your employees might step into the elevator with a coffee mug or sit at their desk with a water bottle. Drinkware swag is an alternative nearly everyone can use and, in many cases, carry around where others will view it. It also doesn’t require to be size-specific, though you can personalize drinkware with your employees’ names for special occasions. Drinkware swag options include:

• Tumblers

• Mugs

• Water bottles

• Glasses

• Thermoses

Everyday accessories

Swag gifts don’t have to be fancy if they’re functional. Everyday items can be great business swag because they are likely to view regular use and make for great brand exposure. For example, employees might bring their branded tote bags on weekly grocery trips or with them to the beach, a picnic, or the airport. Here are some other accessories to consider:

• Lens cloth cleaners

• Umbrellas 

• Backpacks 

• Wallets

• Keychains 

• Beach towels

• Blankets

Office Supplies

Your swag gift bag can include office supplies. They might not be the flashiest of items, but they are straightforward to procure and people often use more than one at a period. The best business swag ideas in the office supplies category include:

• Pens 

• Notepads

• USB drives

• Mousepads

Eco-amiable items

If sustainability is one of your business values, what better way to showcase that than through an eco-amiable swag giveaway? Promote reusable items or products made from sustainable or recycled materials, such as those made with bamboo instead of plastic. Examples of eco-amiable items include:

• Reusable straws

• Reusable trip utensils

• Hemp tote bags

• Reusable water bottles

• Solar flashlight keychains