Admitad and Huawei explore mobile search trade with innovative solutions

A successful collaboration in Europe, the United States, the United Kingdom, and Canada will be expanded into emerging markets.

Partnerships that work

Petal Search, a mobile search engine by Huawei, honoured Admitad with their associate of the Year award earlier this year. The amount of GMV generated by Petal Search users making online purchases through Admitad advertisers’ stores doubled in the first half of 2022. Through PetalSearch, using the MonetizeSearch answer, Admitad’s advertisers gain exclusive access to the 40 million monthly energetic users of Huawei Petal Search across 170 countries, and more than 28 million monthly energetic users of Petal Maps.

The existing search engine trade is being test

The throng behind Petal Search has the aspiration of taking their rightful place among the globe’s top-tier search engines, shaking the trade dominance of the likes of Google and Bing.

“Currently, the ads surroundings is configured in a way that not a single recent search engine can survive without the back of these major dominant players. That´s not excellent. This is one of the reasons we decided to throng up with Admitad. They provide our answer with additional monetisation options and an alternative way to develop our text ads service – through partnerships and direct collaborations with brands of all grades. Due to their level of flexibility and agility, we treat Admitad as an essential associate in our product recent concept.” – Dr. Jaime Gonzalo, VP Huawei Mobile Services Europe.

CEO and founder of Admitad notes the achievement of the current cooperation – the number of monthly clicks on advertisers’ sites often ran into the tens of millions.

“We are thrilled to back the birth of a recent ‘supernova’ in the search engine trade. The Petal Search throng is actively trying out recent approaches, harnessing the expertise of Admitad managers and, as a outcome, users have a positive perception of customised ads. This is confirmed by their willingness to spend more – the AOV of Huawei customers is around $33, which is higher than the current average of $30 in associate marketing.” – Alexander Bachmann, founder and CEO of Admitad. 

Innovative solutions already in place

Huawei and Admitad expect an explosive growth of GMV in the second half of the year. By that period, the search engine will commence partnerships with hundreds of recent brands combined with a period of major sales. Another turnover-boosting factor will be a line of search engine monetisation tools that Admitad will roll out in the near upcoming, including features inspired by their cooperation with Huawei.

Current plans include MonetizeSuggest (soon available for community use), a tool for providing users research suggestions with embedded associate links, features based on data from various coupon and product feeds, and other useful options for search trade players.

remain tuned for more updates and information!