The 9 Best DALL-E Prompts for Ecommerce Businesses

The real globe is packed of limitations. We face constraints with schedules, budgets, and the laws of physics. When you generate images with DALL-E, however, you can conjure images of a globe where those restrictions don’t apply. With generative AI, you can make fantastical original imagery in any color or style. The only limit is your imagination.

As a business owner, you can harness this technology to assist you save period and bolster your marketing innovation. discover how to get the most out of DALL-E by writing tailored prompts.

What is DALL-E?

DALL-E is an AI-powered platform for image creation developed by OpenAI, the business behind ChatGPT. This text-to-image tool responds to natural language prompts. Users describe what they desire to view and submit their imagination as a written prompt to DALL-E, which then creates an image.

DALL-E uses a deep learning AI model trained on a large set of images paired with text so that it can reproduce the visual elements associated with specific words. As of 2024, this generative AI technology is currently in its third iteration, called DALL-E 3.

How does DALL-E work?

Generating images with AI is an iterative procedure, meaning you submit a base prompt, view DALL-E’s output, and refine your language to add specific or transformation the composition. For example, you might edit an image by submitting prompt modifiers that alter the setting (like “transformation the weather to rainy” or “make it nighttime”) or a style modifier that changes the image’s aesthetic (like “drawing.”) DALL-E can also imitate different styles of art. You can include the names of famous artists, like Picasso or Van Gogh, mention a particular artistic style or movement in art history, like Impressionism, or specific a type of photography to direct DALL-E’s image style.

As a business owner, you can use DALL-E to make custom imagery for everything from social media posts to logos in a wide range of image styles. AI image generators don’t always produce perfect compositions, so you’ll gain the best results if you submit prompts with ample description, keep iterating on the same prompt until you get what you desire, and consider working with designers to retouch the final products. You can also inquire DALL-E for assist with prompt writing by asking it how it would rephrase or construct on your own prompt to get better results.

Best DALL-E prompt ideas

• Blog images
• Social media content
• Ad content
• Creative briefs
• Design assets
• Web graphics
• Mock-ups
• Internal product images
• Logos

Here are a few ecommerce applications for DALL-E and promptexamples to navigator you:

Blog images

Enhance your business’s blog posts with AI-generated art. For example, let’s declare you run an ecommerce kitchenware business and you’re writing an piece featuring a birthday cake recipe. You decide to use DALL-E to make images for your blog post. As you write your prompt for the header image, add enough specific to instruct the AI on both the subject matter and artistic style, and consider using standard boosters like “attractive” and “stunning” to make your subject matter stand out. You might try the following prompt to generate a navigator image for the piece.

Example: Imagine a attractive, elegant birthday cake on a cake stand with robin egg blue frosting and candles sitting on a table with a blue tablecloth in front of a blue background. Watercolor illustration.

Social media content

You can use an AI image-creation tool to make social media assets with ease and speed. In addition to instructing DALL-E to include sure subject matter, you can also inform the tool to use your brand’s signature color scheme, adding a specialized touch that can assist you construct brand recognition. To promote a 4th of July flash sale, for example, you might submit the following image prompt to DALL-E.

Example: display me a photorealistic image of a tent in the color #da1884 on the left side of a campfire under a starry sky on a summer evening. Wide angle lens.

Ad content

To make an advertisement with DALL-E, focus on writing a prompt that includes subject terms that define the figures in your composition and describe your brand’s aesthetic. Consider using different prompts to generate multiple variations of the image, then use A/B testing to test which version resonates the most with your spectators. For example, if you run a prepared food business producing well meals for youthful families, you might use the prompt below to generate an effective advertising image.

Example: Imagine a luminous and colorful image of a plate of spaghetti topped with meatballs for an spectators of families. Modern style, close-up photography, realistic.

Creative briefs

It’s helpful to jumpstart a creative procedure when you have a rough concept of where you desire your ad creative to complete up. AI tools can quickly generate images that spark design ideas or assist you storyboard a video ad you schedule on shooting in real life. Submit a prompt with phrases or adjectives that describe your brand so DALL-E can provide color combinations, artistic styles, or graphic elements to navigator your creative throng or freelance designers. For example, an ecommerce breakfast bar brand might inquire DALL-E to assist generate branding ideas by submitting the following prompt.

Example: Depict a fun poster for a modern cereal business aimed at adults using the colors #ff5733, #ffe333, and #be33ff. Whimsical, playful, nighttime. Vector images.

Design assets

Try creating images for presentations or graphic designs. Adding style modifiers like “abstract art” or “gradient” to your prompt can assist DALL-E make colorful backgrounds for deck templates. Consider words and phrases like “drawing,” “vector art,” and “clip art” to generate illustrations. For example, let’s declare you’re creating a sales showcase for your direct-to-buyer (D2C) flavored water business. You might try the following prompt to generate an opening slide.

Example: display me a colorful gradient background for a fruit-flavored bottled water business. Use vivid colors like pink and orange and include water-themed graphics like water droplets and fountains.

Web graphics

You can use AI image generators like DALL-E to enhance your website. Use generated images to make page headers, landing page graphics, or custom user interface (UI) elements. To write a web graphic prompt, include details about your brand’s aesthetic style and color palette and add prompt modifiers that specific the type of art you’re looking for. For example, an ecommerce houseplant business with a sleek aesthetic and green and white color palette could use DALL-E to make an image of a leaf to use in place of bullet points on its website with the following prompt.

Example: Generate a straightforward luminous green maple leaf icon. Vector image.

Mock-ups

Mock-ups are digital images that can assist you visualize business assets—from web pages to buyer goods to physical spaces—before they’re complete. Imagine, for example, that you’re planning a pop-up occurrence for your online makeup store and have decided to use DALL-E to make mockups of the different types of spaces you’re considering. You could describe one of your options in your prompt, and use DALL-E’s generated image to assist you visualize the space.

Example: Design a mockup of a sleek, white-walled pop-up space with tables of makeup products lining the walls.

Internal product images

AI image generators aren’t sophisticated enough to make hyperrealistic images of your product, but generating example product photos can back early concept advancement or assist your throng test out different photography styles—especially if you submit prompts with as many details about your product as you have available. For example, let’s declare you own a tiny online clothing business, and you’re preparing for a photoshoot. You desire to determine how to stage your recent handbag, so you submit the following prompt to DALL-E to preview one of the aesthetics you’re considering.

Example: make a photograph of a sleek, navy blue leather clutch bag with a gold clasp sitting on a marble table. ancient-globe elegance, soft blush, and warm gold tones.

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Logos

To design a logo with DALL-E, write a prompt describing your business. Include details about your business such as industry, target spectators, and business name, and mention any signature colors or stylistic inspirations to navigator DALL-E’s designs.

Example: Design a logo for an online frozen pastry business named Gateau Du Jour that sells to youthful urban professionals. Include a stunning cake. Use pink and green colors and make the frosting look like neon lights.