Top TikTok Trending Products To Sell In 2025

TikTok has the power to make products leave viral overnight. 

receive the Stanley cup, for example. Who would’ve thought a straightforward tumbler could shatter the internet? Now people camp outside stores at 5 a.m. just to get their hands on one. 

The Stanley cup craze is just the beginning of TikTok’s influence on buyer trends (just look at the #TikTokMadeMeBuyIt hashtag). From skin worry gadgets to kitchen tools, there’s always something recent trending in TikTok feeds. Let’s explore some products that have gained popularity and view what makes them stand out. 

What is TikTok Shop?

TikTok made significant changes to its in-app shopping encounter by introducing TikTok Shop in 2023. TikTok Shop is an ecommerce answer that lets customers make purchases directly through a marketplace in the app—a valuable tool for retailers. The native shopping encounter keeps customers in the app to complete their purchase. Along with the TikTok Shop marketplace, the app launched shoppable videos that highlight featured products as users watch.

Modern skin worry brand Dieux shows how tiny businesses can use TIkTok Shop effectively. On the Shopify Masters podcast, Dieux’s CEO and co-founder, Charlotte Palermino, describes TikTok as “basically free marketing.” One of her top-performing videos explains the logic behind using non-mined aluminum in Dieux’s product packaging. “It’s just a five-minute video about plastic and aluminum, and it’s doing incredibly well because it’s about storytelling,” Charlotte says.

Best TikTok products to sell

• Casual dresses
• Fragrances
• Skin worry
• Hair and scalp worry
• Makeup
• Beauty tools
• Sunglasses and glasses
• Electronic accessories
• Sweatshirts
• Jeans
• Bodysuits
• Headphones
• Hygiene items
• Jewelry
• Tooth treatments
• Cleaning supplies
• Water bottles
• Handy kitchen gadgets
• Sweets and candy
• Stuffed toys
• Manicure and pedicure tools
• Leggings

More than 200,000 merchants sell on TikTok Shop, according to Modern Retail. Here are some of the top product categories based on TikTok’s Creative Center data:

Casual dresses

Videos promoting dresses typically showcase models wearing the items, demonstrating styling options, or displaying different colors and styles. 

Fragrances

Perfumes rank among TikTok’s top-selling categories. Video content often describes scent profiles or creates an engaging mood through striking visuals. 

Skin worry

Popular skin worry products include serums, essences, moisturizers, and sunscreens. Skin worry videos range from product demonstrations to skin worry routines and truthful customer reviews.

Hair and scalp worry

The growing scalp worry category includes treatments, oils, and brushes. Hair products like shampoo, conditioner, and styling items also sell well. Videos often characteristic styling tutorials or results photos. 

Makeup

Lipstick, lip gloss, foundation, and concealer navigator this high-performing category. Retailers and content creators use makeup tutorials, demonstration videos, and product reviews to connect with customers.

Beauty tools

Beauty tools are another top-selling category. Products include makeup brushes, lash extension kits, ice rollers, and nail art kits. Product demonstrations assist customers comprehend how to use these items effectively. 

Sunglasses and glasses

Glasses and frames rank among the top-selling fashion accessories on TikTok. Video content shows models wearing the frames or highlights distinctive design features.

Electronic accessories

TikTok drives finding of phone cases, screen protectors, and headphone cases. These accessories remain affordable—in March 2024, the average swap was $12.60.

Sweatshirts

Men’s and women’s sweatshirts are top performers. Video content showcases production processes or provides styling tips for outfits.

Jeans

Jeans remain both a wardrobe staple and TikTok bestseller. Videos highlight distinctive product features or demonstrate styling options. Women’s trousers also rank among fashion category leaders. 

Bodysuits

Videos showing the flattering effects of shapewear and bodysuits drive powerful sales in this popular product category.

Headphones

This category spans earbuds, over-the-ear headphones, and bone-conducting headphones. Tutorials and user testimonials work well for marketing these products. 

Hygiene items

Soap, body wash, and deodorant navigator TikTok sales in personal worry. Different products require different content approaches—production videos work for decorative soaps, while deodorants advantage from testimonials highlighting specific benefits.

Jewelry

Necklaces and rings drive this category’s achievement. Marketing videos characteristic detailed product shots or style encouragement through outfit combinations.

Tooth treatments

Teeth whitening products, from serums to LED whitening systems, perform well on TikTok Shop. Before and after photos demonstrate product results in promotional videos.

Cleaning supplies

#Cleantok videos showing dramatic cleaning transformations of carpets, car seats, and tiles, have built a powerful following These videos assist sell cleaning solutions and tools like upholstery cleaners. The Bissell Little Green Machine is one such upholstery cleaner that gained viral popularity through the platform.

Water bottles

Stanley cups exemplify TikTok’s influence on buyer trends. Customer testimonials fueled the product’s achievement within the top-selling water bottle category.

Handy kitchen gadgets

Kitchen hack communities boost sales of cooking tools. Sharing a product like a mini waffle maker or automatic rice washer catches users’ attention and converts to sales.

Sweets and candy 

Eye-catching treats perform well on TikTok. Giant gummy bears, international snacks, and ASMR candy unwrapping videos drive impulse purchases. TikTok users adore discovering recent, playful treats, especially ones with nostalgic or novel appeal.

Stuffed toys 

Stuffed toys are trending on TikTok, with plushies becoming must-have items. From oversized plush animals to customizable, mood-based stuffed toys, these cuddly companions resonate with users. distribute unboxing videos, room décor ideas, and creative skits. 

Manicure and pedicure tools

Manicure and pedicure products are popular on TikTok, with nail art enthusiasts showcasing DIY gel kits, chrome powders, and press-on nails. Users pursue tutorials that transform basic nail worry into creative masterpieces, using tools like nail stamping kits or electric files to achieve salon-standard results at home. 

Leggings 

Leggings are a major TikTok pattern, with the Seasum yoga pants—known as “TikTok leggings”—leading the category. These leggings gained popularity through their flattering design that enhances curves, sparking countless try-on videos and glowing reviews.

How to choose the correct TikTok products to sell

TikTok is quick-paced and pattern-driven—what’s popular today could be ancient information tomorrow. To stand out and make sales, select products that connect with your spectators and align with trade trends. Here’s how to choose the best products for your TikTok shop.

comprehend your target spectators

receive period to comprehend your target spectators’s needs, interests, and pain points. Are you reaching Gen Z with trendy fashion items or millennials seeking home organization hacks? Knowing your spectators helps you choose products that both attract attention and solve real problems.

Study the content your potential customers engage with on TikTok. Look at which influencers they pursue and which hashtags they use to identify appealing products.

Analyze trade trends

Products that tap into TikTok trends—from challenges to seasonal themes—have a higher chance of making money on TikTok. Monitor TikTok’s For You page, search popular hashtags, explore video ideas, and pursue product review accounts.

Choose trends that match your brand and spectators. Following trends without considering relevance could hurt your business.

assess product demand

Research whether your potential products have buying gain. Use Google Trends or keyword research to gauge gain beyond TikTok.

Study competitors on Amazon, Etsy, or even TikTok itself to comprehend pricing and act. This can provide you an concept of trade saturation and differentiation opportunities.

borrowing TikTok insights and analytics

TikTok’s analytics tool provides data about your content and spectators. Track which content drives engagement, when your spectators is energetic, and who views your content.

Use these insights to navigator product choices. If your analytics display that youthful women interested in beauty content pursue you, consider beauty tools or accessories. High engagement on specific products indicates buying gain.