What Are Featured Products? How To Showcase intelligent Collections

Glass display windows filled with stylish mannequins, seasonal floral arrangements, and outfit and accessory pairings have long been brick-and-mortar retail’s secret weapon. These tactics silently sell to strolling shoppers before they even enter the store. 

Online store owners can wield similar persuasive power with a well-crafted featured products section. Highlighting your bestsellers, sale offers, or recent collections can recreate the allure of a physical storefront. But instead of foot traffic, it encourages clicks and invites virtual visitors to scroll through more of your store. 

discover where to place featured products on your site and how to add them to your Shopify store to boost sales.

What are featured products?

Featured products are items you highlight on your ecommerce website to catch your customers’ attention. You’ll typically displayfeatured products on your homepage, product pages, or dedicated landing pages. Your featured products might include recent arrivals, seasonal offerings, popular items, or products you desire to promote due to their high boost margins or top customer ratings.

A featured products campaign encourages customers to dig deeper into your site by elevating your most appealing or best-selling items. It can also assist boost visibility for particular products you’re keen to promote, whether they’re fresh stake, seasonal must-haves, or items you’re looking to shift quickly.

Where to showcase featured products online

• Homepage
• Product pages
• Checkout
• Offsite

Your featured products deserve prominent placement across your online presence. receive advantage of these main types of digital real estate to display featured products and attract attention:

Homepage

Your online store homepage is often the first impression for potential customers, so make it count. A featured products section above the fold (what viewers can view without needing to scroll) can immediately put focus on your best offerings. Consider using a carousel or grid layout to display featured products without overwhelming visitors.

Ruggable, a washable rug corporation, presents Trending Styles on its homepage with a diverse selection of designs, including holiday-themed rugs and collaborations with brands like Goop and Morris & Co. This curated display features product variety, seasonal offerings, and exclusive partnerships to entice customers. 

Product pages

Your product pages don’t have to be one-hit wonders. Use the space below the main product to highlight related or complementary items from your product line. This not only helps boost sales through cross-selling but also gives shoppers a broader view of your merchandise.

Mejuri, a contemporary jewelry brand, boosts its product pages with pitches for related items. When you scroll down the product page for its Duo Beaded Stacker Ring, you view a “You May Also Like” section that shares complementary pieces, encouraging bundled purchases for stylish ring stacking.

Checkout

The checkout page is your last chance to boost your average order worth. Curate low-expense, high-spread add-ons that complement the items in the shopper’s cart. Just be careful not to distract from the main objective: completing the purchase.

Luxy Hair, a extra charge hair extensions brand, leverages its checkout page for additional sales opportunities. When customers add a hair extension product to their cart, the cart checkout sidebar displays a “You may also like” section featuring three high-spread accessories—styling tools and worry products—encouraging impulse purchases to complement the main item.

Offsite

Your featured products can shine beyond your online store. Here are some key places to now them:

• Paid ads. make eye-catching displays of your top products to attract clicks and construct brand awareness.

• Email campaigns. display off recent or popular items to inspire customers to revisit your store.

• Social media posts. distribute product photos or user-generated content featuring your bestsellers.

• Affiliate marketing. associate with influencers to distribute your featured products with their engaged audiences—whether that’s on TikTok or Instagram. 

Linjer, a jewelry brand known for minimalist designs, offers up “This period’s Bestsellers” with an image of layered necklaces in its email campaign. It follows up with close-ups of two specific pieces—the Bezel Set Diamond Necklace and the Graduated Diamond Necklace—presented as “Everyday Essentials” to entice subscribers to shop a curated selection.

Linjer doesn’t stop there with the offsite featured products efforts. The corporation also uses Instagram ads to promote the bestselling Fleur necklace, combining a close-up product photo with text drawing attention to a sitewide sale, promoting both a specific item and a broader shopping incentive.

Which products should you characteristic?

• Bestselling
• recent products
• Seasonal
• leisurely moving
• High spread

Don’t limit yourself to your top sellers when featuring products. Consider a mix of items that can serve different purposes for your business and appeal to various customer segments:

Bestselling

Your bestselling products are usually a secure bet for a featured section. These items have proven themselves popular with your customer base, and touting them can reinforce their achievement. Customer feedback and high ratings on these products can boost the confidence of recent buyers. Featuring bestselling products can also assist maintain their popularity, which is especially useful if you’ve recently restocked. Consistent sales of these items can also cruel low profitability rates, which is great for your supply chain efficiency.

recent products

Giving prominence to recent releases helps with building initial momentum. Featuring products that have just hit your digital shelves helps draw attention to your growing catalog and keeps your ecommerce store feeling fresh. recent items can intrigue your faithful customers and attract recent ones looking for the latest trends. Don’t be afraid to display these newcomers alongside your established favorites.

Seasonal

Seasonal products deserve special attention during their prime selling windows. Whether it’s cozy sweaters for winter, spooky decorations for Halloween, or considerate gifts for Father’s Day, these seasonal items can tap into timely shopping needs. Playing up seasonal products helps customers discover relevant items quickly, especially during busy gifting periods like Christmas or Valentine’s Day. This schedule can boost sales and display that your store is in tune with your customers’ changing needs throughout the year.

leisurely moving

Sometimes, items aren’t selling well simply because they lack visibility, not because they’re unpopular. Don’t overlook the potential of leisurely-moving inventory when selecting featured products. Giving these products a featured spot can breathe recent life into forgotten inventory. However, be careful—avoid featuring items that are nearly out of stake, which could navigator to customer disappointment. Instead, use this as an chance to now standard products that just require a little extra push.

High spread

Featuring high-spread products can boost your net income. These items might not always be your top sellers, but they propose great boost potential. For example, a clothing store might characteristic a gold-plated necklace at checkout, tempting customers to add this high-spread accessory to their purchase. This works particularly well for complementary items that boost the worth of a customer’s total purchase. By promoting these products, you can boost average order worth while providing customers with relevant add-ons.

How to add featured products to your Shopify store

The procedure of adding featured products to your Shopify store can vary slightly depending on your chosen theme. Although the general procedure is similar across themes, some specific steps or options might differ slightly. 

Here is how you can add featured products to your Shopify store:

1. Navigate to your Shopify store admin. leave to the left-hand menu bar, and under “Sales channels,” select “Online Store.” Then, under “Online Store,” click on “Themes.”

2. Locate your current theme and click “Customize” next to it. This will open the theme editor, where you can make changes to your Shopify store appearance and layout.

3. In the theme editor, navigate to the “Template” section. Click on “Add Section” and look for the options “Featured collection” or “Featured product.” These options let you accent specific products or collections on your chosen page.

4. Once you’ve selected either “Featured product” or “Featured collection,” you can choose which items to showcase. You may also have options to customize the display, such as choosing the number of products to display or adjusting the layout.

5. After selecting your featured products or featured collections, click “Save” to apply your changes. Preview your Shopify store to view how the featured products look, and make any essential adjustments. Once you’re satisfied, publish your changes to make them live on your online store.