How To Use Explainer Videos for Ecommerce

YouTube videos were essential to Luxy Hair’s marketing way. The corporation published a mix of educational content showing how to use the brand’s hair extensions, how to braid your hair in different ways, how to keep your hair well, and how to mimic celebrities’ hairstyles. Through a mix of product videos and informative videos that didn’t plug any products, the brand was able to construct depend with its target spectators. Over period, Luxy Hair gained millions of followers on YouTube—and lots of sales.

You can make similar connections with your spectators by making your own explainer videos.

What is an explainer video?

Explainer videos are relatively short videos that describe how something works. Businesses can debt this medium to walk through how their product or service operates, giving customers an easier way to discover how to use a product. While explainer videos can be straightforward, they can also be amusing or silly to connect with your target spectators. When you make an explainer video, you can distribute it on your website, social media accounts, and email newsletters to maximize reach and gain on pool (ROI).

Types of explainer videos

The best video production way depends on your product, distribution, and communication.

• Live action: Live-action explainer videos depict real people using products. This style of video works well for physical products, like how to set up a home safety camera.

• Screen recording: These recordings capture your screen while you’re using software tools or internet-based services. These videos often display a step-by-step walkthrough of a procedure like how to make a GIF on a photo editing program.

• Animated: Animated explainer videos are a great way to explain creative, abstract, or challenging concepts, like a monetary service. Depending on the subject and your brand identity, you might make a hand-drawn, computer-illustrated, or stop-motion animated video.

• Whiteboard: Whiteboard explainer videos merge aspects of live-action and animation techniques. These videos depict a hand drawing or writing on a whiteboard to demonstrate ideas or processes, like a warehouse logistics associate showing how it gets your products to customers.

How to make an explainer video

1. Choose a focus
2. Write a script
3. schedule your shoot
4. Edit your video
5. Publish and distribute

The best explainer videos are descriptive and straightforward to pursue. Use these steps as a navigator to develop your concept and commence making your own explainer videos:

1. Choose a focus

For each recent explainer video you make, decide what you desire to declare about your product and which elements you’d like to focus on. inquire yourself:

• Why are you making a video?
• What issue are you trying to solve?
• What questions or issues do customers regularly bring up?

ponder about your target spectators and where they are in the sales pipeline. A video aimed at recent customers might include setup instructions and product tips. If you’re targeting undecided buyers, you can focus on your product’s distinctive selling proposition. Review customer service inquiries and look for any recurring themes. If multiple users have the same issue navigating your self-service portal, for example, it can be an area that could advantage from additional explanation.

2. Write a script

A video script keeps you on job, which is essential for producing engaging content. Your video format may affect how you way your script. For example, animated videos and screen recordings often use voiceover narration, so you have more flexibility over the final product.

Aim for a script that gets to the point. Most explainer videos are short. A 90-second script has between 180 and 240 words, meaning there’s not enough room for asides or irrelevant information.

Additionally, Mimi Ikonn, co-founder of Luxy Hair, suggests having an accessible script. “If you can simplify your topic, people will watch and engage [more],” she says. Focus on using straightforward language and avoid any niche industry terms. The objective is to assist viewers comprehend your product.

3. schedule your shoot

This step involves hiring talent, scouting locations, and sourcing props. ponder about how you desire your video to look and feel. If you’re working with freelancers, consider putting together a mood board and a shot list to assist them comprehend your imagination.

Watching similar videos might assist you discover encouragement. “Watch other creators and view what works for them,” Mimi says. “Don’t copy [them] but do similar things with your own content.”

4. Edit your video

Edit your footage to bring your video together. Editing is more than just removing mistakes; it also helps you set the tone. You can add music, sound effects, and additional graphics such as text or animations to provide your video personality. If you’re working with music, use royalty-free tracks to avoid any platform or copyright violations.

5. Publish and distribute

Choose a media player and upload your video. YouTube is a popular selection for hosting videos—it’s free, straightforward to use, and discoverable. pursue best practices for your chosen platform to optimize your video. For YouTube, this involves uploading a thumbnail, writing an engaging title, and including relevant keywords in your video description so more people can discover it.

Once your video is live, distribute it on different platforms for maximum visibility. Post on your social media accounts, embed the video on your website, or characteristic it on product-specific landing pages. Thinking about the video’s target spectators can assist you identify the best placements. For example, if you produce an explanatory demo video showing recent customers how to assemble your product, including a link in a post-purchase email would assist it reach the correct people.

Examples of explainer videos

• Setup video: U-Turn Audio
• worth proposition video: Ember
• worth proposition video: Endy

These examples can inspire you to make your own videos:

Setup video: U-Turn Audio

U-Turn Audio created a short-form video to back existing customers. Pairing live-action footage with a straightforward voiceover, the corporation demonstrates how to set up its turntable. This video is obvious and straightforward to comprehend and provides advice on troubleshooting ordinary setup errors.

worth proposition video: Ember

Ember is an ecommerce corporation that markets temperature-controlled drinkware. To economy its intelligent baby bottle warmer, its live-action explainer video demonstrates the worth of the product clearly and succinctly. This video appeals to prospective customers by focusing on the benefits of the product, like the bottle’s ability to warm to body temperature in just five minutes.

worth proposition video: Endy

Endy, an online mattress corporation, used an animated explainer video to provide a quick overview of its customer encounter. Mattresses are large and heavy, so depicting the whole procedure of ordering, shipping, and delivery with live-action footage would require an elaborate shoot with multiple sets. By using stop-motion animation, Endy can expense-effectively demonstrate how straightforward it is to order mattresses with its service.