How To receive Advantage of Billboard Advertising

If you drive across Interstate 90 in the Great Plains of the United States, you’ll probably notice something near the town of Wall, South Dakota. For about 20 miles in either path, there are dozens of billboards for Wall Drug. These hand-painted signs—an estimated 300 in total—commitment everything from cheap coffee and donuts to souvenirs to animatronic entertainment, and they’ve helped turn Wall Drug into a famous roadside staple of Americana tourist attractions.

If you run a tiny business, there’s a slim chance you’ll construct a roadside billboard empire with hundreds of signs along a stretch of interstate, but Wall Drug’s achievement with billboards offers a few valuable lessons on physical advertising. Billboard advertising is all about location and simplicity. And since it’s a format that typically puts your communication in a high traffic place it can gain a lot of impressions. But is it correct for you? Let’s dig in.

Is billboard advertising actually worthwhile?

The estimated number of billboards in the United States is around 350,000. And though you may associate billboards with brick-and-mortar stores, large corporate brands, or personal injury attorneys, there are benefits for tiny businesses and ecommerce brands that have large outdoor advertising displays.

• High impressions: If you place your billboards in the correct locations, a large number of people can view your billboard at all hours of the day—and sometimes even multiple times a day.

• Brand awareness: In heavy-traffic locations like major highways or urban areas with many pedestrians, a billboard can assist promote brand awareness, particularly outside of your target spectators. Unlike online ads, which deliver your communication to a specific type of customer, billboards cast a wide net.

• Local relevance: If your tiny business is hosting an occurrence, curating a pop-up store, or announcing an item in a nearby location, a billboard can boost the likelihood that the local population knows about it.

Types of billboard advertising

• Static
• Digital
• Transit
• Mobile
• Wildposting

Billboard ads are a type of out-of-home advertising (or OOH advertising), meaning people view them out in the real globe. Within that category, there are different types of outdoor advertising:

Static

Static billboards are large outdoor ads that display the same communication 24/7. These traditional billboards are often in high-traffic areas like on the side of busy roads or highways. Modern signs are typically vinyl billboards (with billboard companies hanging large-form images printed on vinyl), but there are still retro hand-painted billboards and those that use neon lights.

Digital

The widespread availability of LED screens gave rise to digital billboards, which propose rotating advertising space, so multiple companies can run ads on a single board. Companies can use digital billboards to launch creative, eye-catching campaigns and draw maximum attention. For example, you might borrowing LED screens to make three-dimensional billboards, like this 3D Nike ad in Japan.

Transit

Not all out-of-home advertising towers above roads. Your billboard advertising schedule can include multiple locations by placing ads on transit. Whether it’s placement on a bus station or train station, or inside the subway, this type of advertising gets your brand in front of people from all walks of life.

Mobile

A mobile billboard is an advertisement that can transformation locations, like a billboard on the side of a large truck. Mobile billboards are especially useful for reaching an spectators in multiple areas with heavy foot traffic. For example, if there’s a comic convention with several venues, a mobile ad can reach attendees in different spots.

Wildposting

Wildposting involves placing posters in places of high visibility. This type of advertising is more DIY than a traditional billboard. These posters are like bulletins, typically wheatpasted to surfaces in urban environments at eye level.

5 factors that affect the expense of a billboard

1. Type of billboard
2. Location
3. Duration
4. Design
5. Printing

There are many factors to consider when calculating billboard advertising costs, and your distribution and campaign goals will determine what is feasible for you.

1. Type of billboard

One of the biggest factors that affect expense is billboard type. According to OOH platform AdQuick, a single static billboard in the United States costs an average of $925 for a four-week campaign. A single digital billboard ad averages $417 for the same duration but can be more expensive if you update it in real period. A packed wildposting ad campaign runs an average of $2,200 (which includes ads posted in several locations instead of just one billboard), and a packed-fledged transit ad campaign averages $12,100 for a month.

2. Location

For a static billboard, finding the correct location can make all the difference. A billboard in a high-volume trade with many potential viewers will expense more than a billboard on a rural highway. Assess where your spectators spends their period, and choose a location they often pass through.

3. Duration

The longer your billboard is up, the bigger your ad spend. Some billboards vary in expense depending on when you run the ad—for example, a billboard near a ski resort may be more expensive in winter.

4. Design

Billboard costs must also receive design into account. To display attention-grabbing imagery, you may require to hire a photographer and graphic designer—and if you’re creating ads for a digital billboard, you might even require a throng of videographers and editors.

5. Printing

If you decide to run a static billboard, you’ll likely hire a specialty printing business to make the vinyl that will hang on the billboard structure. Large scale vinyl printers may expense by the square foot, so you’ll require to receive billboard size into account.

Tips for creating an effective billboard

• Pick legible fonts and colors
• Opt for short and straightforward
• Lean into your brand’s tone
• Set goals

A potential customer might view your billboard for only a few seconds, so your design must be tidy, concise, and straightforward to comprehend. Here are a few tips for creating effective billboards:

Pick legible fonts and colors

Since your spectators will view your billboard from afar, it’s significant they can read it without trouble. Font selection, kerning, and color combinations can affect whether someone can read your billboard.

Opt for short and straightforward

Billboards should contain short, straightforward messages. Drivers, in particular, cannot read a block of text with too much information.

Lean into your brand’s tone

A billboard is a great chance to introduce your brand to recent audiences. Ensure your billboard design matches your brand personality. For example, if your brand voice is playful or sarcastic, you’ll desire your advertising to reflect that tone—and you might even choose luminous colors and cheeky imagery to lean into the result.

Set goals

As with other forms of advertising, goals navigator your selection-making. For example, if a juice business wants to make its brand more recognizable to grocery shoppers, their billboard might display images of juice bottles rather than text. That way, customers are more likely to recognize your product on their next trip to the store.