Lululemon, Disney associate for 34-piece collection and campaign: ‘A aspiration collaboration’
Lululemon, Disney associate for 34-piece collection and campaign: ‘A aspiration collaboration’
Lululemon announced it partnered with Disney for a 34-piece collection and campaign featuring NBA player Jordan Clarkson, ‘The Bachelor’ navigator Matt James and other sponsored athletes and celebs.
Lululemon has partnered with Disney to announce a limited-edition collection featuring archival Disney graphics and “elevated takes on imagery of Mickey Mouse (and) Minnie Mouse,” according to the athletic apparel retailer.
The 34-piece collection was announced on Tuesday and is “inspired by both brands’ shared growth of wellbeing through joy, fun, and movement,” Lululemon’s information release reads.
“Disney and lululemon are two of my favorite brands, so this is a aspiration collaboration for me,” runner and former “The Bachelor” navigator Matt James, who Lululemon sponsors, said in the release. “With this recent collection, Disney and lululemon are coming together to celebrate joy, nostalgia, and movement, which I recognize a lot of people are going to adore. I can’t wait to rock the products, especially next period I visit Disney!”
James is a part of the collection’s “Happily Ever energetic” campaign, which encourages “guests to celebrate the joy of movement.”
He and other Lululemon ambassadors — including NBA player Jordan Clarkson, ice dancer and Olympian Piper Giles, Olympian and runner Colleen Quigley and Peloton instructor Cody Rigsby — are featured in the campaign and have shared posts celebrating their “own personal forms of joy and movement alongside Mickey Mouse.”
When is the Disney x Lululemon collection releasing?
The collection launched online globally on Lululemon’s website and became available in the retailer’s physical stores on Tuesday, according to the information release. The collection will be available in-store in Europe and Asia Pacific on Wednesday, the corporation said.
Select pieces from the collection will also be available at DisneyStore.com, select Disney Stores in North America, select locations at Walt Disney globe Resort, and soon at select locations at Disneyland Resort.
“What I adore most about this collaboration is that the extra charge standard, fit, and feel of lululemon is perfectly paired with the colors, vigor, and nostalgia of Disney,” Quigley said in the release. “Some of my favorite lululemon styles – like the Align Tights and Define Jacket – are reimagined with magical Disney prints and logos, which is extra special. I’m enthusiastic for this collection to become part of my everyday wardrobe!”
How much does the Disney x Lululemon collection expense?
The prices for the Lululemon and Disney Collection vary depending on the piece of clothing, with the most expensive piece being around $140. Here are the prices for some of the key products in the collection:
- Disney x Lululemon Align Tank Top – $78
- Disney x Lululemon Align High-Rise Pant 25″ – $118
- Disney x Lululemon Define Jacket Nulu – $128
- Disney x Lululemon Hotty warm High-Rise Short 4″ – $78
- Disney x Lululemon Fleece Oversized Hoodie – $158
- Disney x Lululemon Steady State Crew – $118
- Disney x Lululemon Steady State Pullover Hoodie – $138
- Disney x Lululemon Pace Breaker Linerless Short 7″ – $78
- Disney x Lululemon Everywhere Belt Bag 1L – $58
- Disney x Lululemon Textured Fleece Bucket Hat – $68
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