How To Sell on Etsy in 6 straightforward Steps (2025)

Etsy is one of the biggest marketplaces in the globe. With more than five million sellers serving over 90 million energetic buyers, it has the potential to transform a side hustle into a packed-period career.

Sellers use Etsy to list handmade, vintage, or curated products, while buyers search the marketplace for distinctive crafts, jewelry, art, clothing, and home goods.

Wondering how to commence an Etsy shop? Here’s a step-by-step navigator to set up your Etsy storefront and commence selling.

How to sell on Etsy in 6 steps

1. make an Etsy account
2. Open your Etsy storefront
3. Upload products
4. Choose how you’ll get paid
5. Set up billing
6. Customize your Etsy storefront

1. make an Etsy account 

You can make a free account on Etsy. Visit Etsy.com and click Get Started.

Enter basic personal information including your name and email address to make an account.

2. Open your Etsy shop

Once you make an account, you’ll be able to open your Etsy shop. commence by entering your shop details and preferences, including the language you’ll use to describe your products, the country you’re selling from, and the money you’ll expense customers in.

Click Save and Continue, then enter your shop name. This can be a combination of letters and numbers, without spaces.

Unsure what to call your shop concept? Get inspired with a business name generator. Choose a name that suits your products and isn’t already in use by another Etsy store owner.

When selecting your Etsy shop name, consider incorporating relevant keywords that describe your products and are likely to be used in customer searches.

3. Upload products

As soon as you open your Etsy shop, you’ll be able to commence selling items. make a recent listing for each product you’re selling through the marketplace—be it vintage items, handmade goods, or arts and crafts supplies.

As you fill out your listings, more options will appear to provide more product details. These include:

• How and when the product was made
• The product category
• The listing type
• Whether it’s a physical or digital product

The most significant factor of each Etsy listing is its images. When shopping online, people buy with their eyes. They can’t touch, smell, or view the item in person, so their selection to buy your Etsy product rides on excellent product photography.

You can add up to 10 high-standard images and one video per listing. Each item must be eye-catching enough to stand out among products offered by other sellers on the marketplace.

Use obvious, high-resolution images that showcase your product from multiple angles. Etsy recommends using photos that are 2,000 pixels for the shortest side of the image, and a resolution of 72 pixels per inch (PPI).

Another significant part of your product listings is the description. An effective product description speaks in your customers’ language, including all the most popular product details, and the primary keywords that customers use to search for your items.

ponder about what customers might search for when looking for your products, and use those terms in your tags and attributes.

Set the pricing for your product under the Inventory and Pricing section. Enter the amount someone will pay for the item, how many items you have available, and the stake keeping unit (SKU), if you use them. You can also add variations like different sizes or colors.

Finally, add the shipping and returns information customers will require to recognize when buying from your Etsy store. specific where you’re shipping the product from and your average processing period—how long it takes for you to pick, pack, and ship the item once they place an order. 

Choose whether you desire to propose flat rate shipping prices or delivery upgrades. If you’re shipping items to international customers, add a tariff number for customs.

You can set up a number of shipping profiles that you can apply to upcoming listings with different worth points and shipping speeds.

Try to upload more than one product listing when you’re opening your Etsy store. Make sure to preview all listings before publishing so customers don’t view mistakes when encountering your shop.

You’ll be able to edit your listings or add recent products at any period via the Shop Manager dashboard.

4. Choose how you’ll get paid

joyful with your inventory? On the next page, you’ll be asked to choose how you desire to get paid. 

Select whether you’re an person seller or an incorporated business. Then, enter your personal information, including your name and address. Finally, enter the details of the lender account you desire your Etsy turnover paid into.

5. Set up billing

Etsy charges various <a href=”https://www.shopify.com/blog/22″>fees for listing and selling products</a>. After entering information about how you’d like to receive payments, you’ll be asked to choose a billing way. This is how you’ll pay to publish your listings and open your storefront. 

6. Customize your Etsy storefront

The final step in opening an Etsy shop is to customize your recent storefront—the webpage customers will view when visiting your store profile.

make a welcoming online storefront by adding basic content and information, such as:

• Profile and banner photo: Put yourself, your products, or your business’s logo at the front and center of your Etsy store.
• Bio: Introduce yourself as the shop manager and put a face to the products you’re selling through the marketplace. provide potential customers confidence a human is on the other side of the screen.
• Store description: What do you sell? Why? How did your store arrive to life? provide first-period visitors to your recent Etsy storefront a bit of background about you and why they should buy your products. 
• Shop policies: Delivery, settlement options, privacy, swap and profit policies are essential. Make the terms of buying from your store obvious to avoid any confusion with customers.

For example, ObjectLover’s Etsy storefront has a custom profile photo, banner, and featured items banner.

How much does it expense to sell on Etsy?

Etsy charges seller fees for setting up a shop, listing products, and making sales on its marketplace. In general, you can expect to distribute up to 25% of your turnover with Etsy.

Here are the main Etsy seller fees to consider:

Setup fee

Depending on when you set up your shop, as well as your location, you may be charged a one-period set-up fee. This fee will be listed during the sign-up procedure described above.

As of February 2024, the setup fee for some US sellers is $15.

Listing fees

Listing fees are the most ordinary Etsy fees. Sellers are charged 20¢ for every recent listing they upload to their store—regardless of whether the listing results in a sale.

By default, listings are shown on Etsy’s marketplace for four months (or until the item has been sold). If auto-renew is selected, you’ll be billed the same 20¢ once the four months are up.

swap fees

If you sell an item on Etsy, you’ll pay a 6.5% swap fee to the marketplace for facilitating the sale. The fee is based on the total worth of the sale, including your charges for postage, shipping, and gift wrapping.

Sellers based in some European countries may also require to pay a regulatory operating fee on each listing.

settlement processing fees

Etsy Payments is a shop characteristic that allows customers to pay using convenient options like loan card, PayPal, Apple Pay, Google Pay, and Klarna. Enabling Etsy Payments means being subject to settlement processing fees, which vary by country.

In the US, the settlement processing fee for Etsy Payments is 3% of the order total, plus a 25¢ flat fee.

money conversion fees

Etsy does all business in US dollars. While you can sell items in other currencies, all fees related to selling on Etsy will be billed in USD. The marketplace will convert your funds to your lender account’s money before the transfer, but note this money conversion won’t always be the trade worth.

Etsy may also receive a 2.5% money conversion fee when you’re doing business using a money other than USD.

Offsite Ads fees

While your optimized product listings can reach potential customers through the Etsy search engine, the marketplace also offers advertising.

Sellers can opt in to Offsite Ads, where their products are shown across Etsy’s own marketing and advertising channels. Business owners can have their products appear in Etsy’s Facebook, Google, and display ads—without having an advertising account on those platforms.

Etsy sellers are billed when their product sells through an Offsite Ad. If your storefront made less than $10,000 through the marketplace within the history year, 15% of the order total will be taken as settlement for the Offsite Ad program. Pass the $10,000 threshold and your Offsite Ads fee is reduced to 12%. Offsite Ad fees never exceed $100 per item.

Etsy shipping costs

Sellers in locations that receive Etsy Payments or PayPal can purchase shipping labels through the marketplace, which is deducted from their account. Rates vary depending on the carrier, origin, goal, and size of each package. Additional fees apply for signature confirmation and insurance.

Etsy Plus

Etsy sellers have the selection to opt into Etsy Plus. The $10 per month subscription package offers additional features for sellers.

Etsy Plus sellers are granted 15 listing credits and a $5 loan in Etsy ads. 

They also get:

• Customizable shop options
• Discounts on custom domain names
• The ability to email shoppers when an item is back in stake

How to sell on Etsy with Shopify

Integrating Shopify with your Etsy shop simplifies inventory management. You can connect Shopify to all channels and platforms where you sell products.

By using an integration app, you can automatically synchronize your inventory and product listings without needing technical skills.

Shopify integration apps function as a bridge between Etsy and Shopify, maintaining a master inventory list and ensuring both storefronts remain accurate following any sales or changes to product listings.

To connect Shopify to your Etsy store, ensure you already have products listed on Etsy. On Shopify, you can then install the Marketplace Connect app or another third-event app designed for this purpose.

Here are some popular apps that can connect your Shopify store and Etsy shop:

• Marketplace Connect
• Etsy Integration ‑ QuickSync
• DPL – Shopify Etsy Integration
• CedCommerce – Etsy Integration

Browse all Etsy integration apps available on the Shopify App store.

Depending on the app you choose, additional features may include:

• Updating products, images, SKUs, barcodes, prices, and other listing details
• Managing Etsy order fulfillment directly from Shopify
• Automatically creating Shopify listings from Etsy listings
• Synchronizing offers and discounts
• Migrating store data when moving platforms

Note: Third-event apps may expense additional fees.

Etsy selling tips to boost your shop’s achievement

Here are some selling strategies you can use to assist develop your Etsy business.

construct a powerful brand 

Having a powerful visual brand will assist you stand out in Etsy search results and make it memorable. First impressions are significant, but you don’t require to leave all out with an expensive, professional design. A straightforward logo and brand colors are enough. You can use Shopify’s free logo maker and a template tool like Canva for any visual assets you require to leave with your branding. 

Optimize your shop

Etsy’s algorithm links popular search terms and the products it shows in the search results. 

Using relevant keywords in your product titles and descriptions will assist Etsy comprehend what your products are and when it should display them in the search results. The higher you rank in search results, the more likely shoppers are to view your products and consider purchasing them. 

Here are some ways you can make sure your Etsy search engine optimization (SEO) is up to scratch: 

• Use relevant tags and keywords in your product listings.
• Choose the correct attributes when listing a product.
• Collect and display reviews on your product pages.
• Keep your storefront updated by regularly adding fresh content.
• Add as much information as feasible to your About Me page. 

The more information you provide about your brand and the more relevant keywords you use, the easier it is for Etsy to comprehend what you’re selling and make sure the correct customers view your products. 

Sticker brand adore and Olive optimizes its product descriptions for Etsy search to ensure its products can easily be found by its customers. For example, their Wistful Wildflower Sticker Pack incorporates key search terms shoppers might use, like “sticker pack” and “botanical sticker gift.”

Promote your shop

The math is straightforward: More eyeballs on your products equals more sales opportunities. There are plenty of ways you can spread the word about your store.

Here are some ideas to get started: 

• distribute on social media: Use social media platforms like TikTok, Instagram, and Facebook to showcase your products and engage with potential customers.
• Collaborate with influencers: associate with bloggers and creators in your niche to reach a wider spectators and promote your products.
• Use Etsy’s marketing tools: Sign up for Promoted Listings or Etsy Ads to get more views on your products. 

view how pet accessories brand Bruno population works with pet-influencers to reach recent audiences and promote its brand:

Use multiple sales channels

To boost your reach, try adding sales channels to include Etsy alternatives. Craft-amiable marketplaces, crowdfunding sites, and ecommerce platforms may provide you more opportunities to connect with customers.

Here are some selling platforms to consider alongside Etsy:

Artisans Cooperative

Artisans Cooperative is a marketplace for handmade products. Like Etsy, it offers a throng-driven encounter that focuses on inclusivity and supports genuine artisans, with a “verified handmade” badge for qualifying listings.

Ko-fi

Ko-fi offers a distinctive blend of crowdfunding and direct sales, tailored for creatives and crafters. Through Ko-fi, you can sell your craft products directly, receive donations, and establish membership communities offering exclusive content to supporters.

Amazon handmade

Launched in 2015, Amazon Handmade caters to tiny businesses that produce handcrafted items. Being part of Amazon’s vast ecosystem offers extensive customer reach.

Shopify

Shopify is a commerce platform that helps you sell online and in person. Using Shopify, you can set up an ecommerce website, sell on social media, and serve customers at markets, pop-ups, and retail stores, using a point-of-sale device.

It’s also straightforward to sell on Etsy, Amazon, and other marketplaces from your Shopify store, managing all your orders and inventory from one place.

propose competitive pricing 

Pricing your products on Etsy can be challenging. Most items are handmade, with a ton of period and attempt invested into each piece. To ensure a excellent conversion rate, your prices have to reflect the worth of the product and the going trade rate.

If a competitor is selling the same thing for half the worth, shoppers will wonder why they should pay more for yours. 

Competitive pricing isn’t about making sure you always have the lowest worth. That can hurt your final profit, especially if the expense of creating your products is high. You desire to make a well gain, after all. 

pursue these tips to competitively worth your products: 

• Research competitors: Look at what other ecommerce brands are charging for similar products. Look beyond the worth to view what other worth they’re offering. Is there free shipping? Are they running a discount? 
• Round down a cent: If most brands are selling the same product for $30, you can stand out by selling for $29.99. This popular pricing model gives the illusion of a cheaper purchase, even if it’s only by one cent. 
• Add worth elsewhere: If you can’t justify going as low as your competitors, consider adding worth in other ways. This might be through free shipping, custom packaging, a freebie with every purchase, or a discount code for profit shoppers. 

In this example, the search results for “wooden clogs” include hundreds of results. You can stand out, like the example on the left, by running a sale, offering free shipping, and including limited stake amount information.

inspire reviews and feedback 

Etsy reviews assist your listings stand out by providing social proof and extra keywords. The more reviews you have, the more confident recent customers will be when purchasing your products.

inspire customers to distribute reviews, feedback, and even photos of their products (which Etsy shows on the product page). You can inquire via email after a customer has made a purchase and incentivize them by offering a discount code for their next purchase.

Etsy seller Los Angeles Wallpaper has seen the worth of powerful reviews. The home décor brand has more than 700 reviews from joyful customers. The majority of feedback includes a product photo, which increases social proof and depend from shoppers.

Provide excellent customer service 

Customers are more likely to profit if they have a great encounter with your online business. They might also recommend you to their friends, household, and followers. Etsy’s personal vibe allows for distinctive selling experiences. 

Here are some ways to provide great customer service:

• Respond to questions and feedback quickly. 
• Use custom packaging. 
• Add a handwritten thank you note to all orders.
• Extend your profit period to provide shoppers tranquility of mind. 
• provide existing customers a discount code for their next purchase.
• Reply to Etsy reviews and thank customers for sharing their experiences.
• Be proactive when communicating delivery delays. 

commence selling on Etsy 

Like Shopify, Etsy is a popular alternative for selling handmade goods. Whether you make intricate necklaces, crocheted animals, or upcycled furniture, you’ll discover an spectators.