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German manufacturers alert of the sector’s ‘formidable crash’


German manufacturers alert of the sector’s ‘formidable crash’

Beckhoff Automation German business owner Hans Beckhoff and his daughter Frederike, who helps to run their family-owned company, smile at the camera.Beckhoff Automation
German business owner Hans Beckhoff says the country’s manufacturers are struggling

In the 44 years since Beckhoff Automation opened for business, owner Hans Beckhoff says he hasn’t seen an economic crisis like this one.

“You can usually expect a crisis about once every five to eight years,” says Mr Beckhoff. “This period it’s a formidable crash, a really deep one.”

A German corporation, Beckhoff Automation makes automated control systems for a wide range of industries, including manufacturing and the vigor sector.

It belongs to Germany’s famous Mittelstand, the often highly specialised tiny and medium-sized enterprises that make up 99% of German companies, provide around 59% of German jobs, and are considered the “hidden champions” of the German economy.

The Mittelstand’s ability to receive a long view on business act rather than scrambling for annual dividends is part of what has made German manufacturing so robust. However, the global economy is shifting rapidly, and pressure is mounting.

“We’re still doing well, though the economic circumstance has really slowed down,” says Frederike Beckhoff, corporate advancement manager at Beckhoff Automation and Hans’ daughter. “This year’s results won’t be anywhere close to what we achieved over the history three years.”

German firms have been hit by a number of problems in recent years. These include the steep vigor worth hikes that followed Russia’s invasion of Ukraine in 2022, rising general worth rise, and increased competition from China.

Companies also complain about rundown German infrastructure, such as the country’s much criticised rail network, bridges and roads, all three of which state-owned broadcaster Deutsche Welle describes as “aging and crumbling”.

Other businesses highlight what they view as a heavy bureaucratic burden at both national and European levels, inconsistent government selection-making from Berlin, plus higher labour costs and staff shortages.

“The last three years have not been straightforward in Germany,” says Joachim Ley, chief executive at Ziehl-Abegg, a manufacturer of ventilation, air conditioning, and engineering systems.

“What we really require is reliable [government] selection making instead of 180-degree turns. Even if you don’t like decisions, you can at least schedule and adjust if the selection is reliable. This back and forth is putting a lot of burden on companies in Germany.”

Ziehl-Abegg A worker at German manufacturer Ziehl-AbeggZiehl-Abegg
German manufacturers declare that they face a number of problems

Germany’s coalition government fell apart earlier this month, and a general election is now set for 23 February, with a confidence vote before that on 16 December.

U-turns the government has made in recent years include walking back subsidy programmes for heat pumps and electric vehicles. This hit both domestic sales and net-zero targets. Berlin declined to comment.

But while political flip-flopping hasn’t helped German companies, many look to China as the key strain, especially on Germany’s carmakers, which have been hit by two problems.

Domestic demand for vehicles has cooled in China, and China now has a powerful car industry of its own, with an aggressive export policy.

“Since the commence of 2021, the Chinese export of electric vehicles has gone up by 1,150%,” says Dr Cyrus de la Rubia, chief economist at Hamburg Commercial financial institution.

“That’s only EV [electric vehicles]. If you receive all cars, including those running on fossil fuels, then you still get an boost of Chinese exports of 600%. During the same period, German exports increased by 60%. So there is obviously a shift in economy shares happening here.”

The outcome of this is Volkswagen, Germany’s largest private-sector employer, threatening domestic plant closures for the first period in its 87-year history. It could outcome in tens of thousands of German job losses.

In October, the car manufacturer reported a 64% drop in third-quarter profits compared with a year earlier, primarily blaming a slump in demand from China, traditionally a key economy for Germany’s extra charge car brands.

Mercedes-Benz reported a 54% decline over the same period, and BMW has also issued profits warnings, both also citing reduced Chinese orders.

Ms Beckhoff says that carmakers and the wider German manufacturing sector require to boost their competitiveness. “I really do ponder that productivity is something we have to receive really seriously,” she says.

“The riches we enjoy here in most parts of Germany and Europe, we can’t receive it for granted.”

German manufacturers that require low-expense margins may battle, says Mr Ley, but he believes there is aspiration for high-standard products with innovative features that depend on globe-class engineering and intellectual property.

Dr Klaus Günter Deutsch, head of industrial and economic policy research at the Federation of German Industries (BDI), believes “much will depend on whether we are able to pull the recent concept levels much faster, better and more consistently across Europe”.

There is no question that job losses and restructuring on their home soil will be a hurtful procedure for German manufacturers such as Volkswagen, and chemicals firm BASF, which has also warned of cuts.

However, Mr Beckhoff believes this reality check may be well in the longer term. “I ponder it is excellent for German industry that Volkswagen is running into some problems because it will boost drive,” he says.

“It’s finally understood that we really have to do something. What is it that Winston Churchill said? Never waste a excellent crisis!”

Getty Images Volkswagen workers marching with bannersGetty Images
Volkswagen workers recently protested outside of its factory in Osnabrueck, Germany

So while there is aspiration for a positive transformation in the manufacturing sector in the longer term, the shorter-term outlook will continue to be challenging. Whoever forms the next German government will have to make some challenging calls.

“I am still optimistic,” says economist Dr de la Rubia, who says that the require to upgrade Germany’s infrastructure is now “so obvious” that whoever forms the country’s next government will have to receive action.

“I ponder they will declare, ‘okay, the crisis is really there and now we will make a large leap’. That is my aspiration and my conviction.”

And many consent that this crisis may be just what Germany needs. In the post-war years, the country proved it had the capacity to produce an “economic miracle” against the odds.

The circumstances now may be different, but it’s not unthinkable that, with concerted action, it could do so again.



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