Target struggles in the third quarter despite worth cuts and offers a tempered holiday outlook

recent YORK — Target etched out a slim sales boost in the third quarter and profits slumped as expense boost-weary customers pulled back on spending and costs related to a dockworker strike in October dragged on results.

The Minneapolis retailer fell short of Wall Street expectations for the quarter and its outlook for the final three months of the year also disappointed industry analysts in an surroundings in which Americans are still spending, but being more selective.

The week quarterly act is concerning particularly because Target has cut prices on holiday goods, including a Thanksgiving deal that put the expense of the holiday meal below where it was last year.

The most recent quarter at Target stands in stark contrast to rival Walmart, which reported another quarter of stellar sales Tuesday and released optimistic projections for the holiday period. And last month, Amazon reported a boost in its quarterly profits. Quarterly sales jumped 11% at Amazon, exceeding expectations.

Target’s shares plummeted 17% in premarket market activity Wednesday.

“We encountered some distinctive challenges and expense pressures that impacted our bottom-line act,” said Chairman and CEO Brian Cornell.

Target posted net returns of $854 million, or $1.85 per distribute, in the quarter ended Nov. 2, far short of the $2.30 analysts were looking for, according to FactSet, and down from $971 million, or $2.10 per distribute, in the year-ago period.

Sales rose to $25.67 billion, up from $25.4 billion last year, but fell shy of Wall Street expectations.

Target said that it now expects its returns per distribute to be in the range of $1.85 to $2.45 for its financial fourth quarter. That’s below the $2.65 per distribute expected by analysts polled by FactSet.

The retailer reported that its comparable sales — those from stores and digital channels operating for at least 12 months — rose 0.3% during the third quarter. That’s below the 2% boost posted in the second quarter. The boost in the April-June period reversed months of declines, including a 3.7% drop in the first quarter and a 4.4% decline during the business’s final quarter of 2023.

Comparable sales of cosmetic products rose more than 6%, while food and beverages, as well as essentials like shampoo, increased in the low single digits compared with the prior year.

There were some luminous spots. Target said the number of sales transactions increased 2.4% in the quarter. Digital comparable sales also increased 10.8%, reflecting a 20% boost in same-day delivery powered by its Target Circle loyalty program and double digit boost in its drive up-service.

Still, Target faced a number of challenges. For one, only 23% of Target’s sales arrive from food and beverages so the business is more reliant on discretionary items like clothing and accessories, according to the business’s latest annual update.

Target executives also noted that the business, like other retailers, had to reroute some merchandise when the union representing about 45,000 dockworkers went on strike for the first period since 1977. That increased operating costs and ate into returns margins, as inventory built up in warehouses.

And Target said shoppers remain cautious as prices on necessities, while abating, are still higher than they were a few years ago.

“They’re being very patient, shopping for promos, looking for great worth on those essential items that they require for their pantry,” Cornell said on a call with reporters. “And they’re shopping very conservatively and have been in discretionary categories throughout the year.”

To boost sales, Target has been lowering prices. Last spring, it cut prices on thousands of necessities ranging from diapers to milk. This holiday, it’s featuring thousands of toys, more than half of which are priced under $20. Target is also offering a Thanksgiving meal bundle for four people costing $20, $5 less than the business’s 2023 Thanksgiving meal.

The retailer also has rolled out programs to make shopping easier as it competes with fellow discounters Walmart and Amazon. Target announced a paid membership program in April called Target Circle 360, which comes with unlimited free same-day delivery for orders over $35 and free two-day shipping for all orders.