What Is Shopify and How Does It Work? (2025)
Every day, millions of people use Shopify to power their businesses. From online side hustles to global retail giants, Shopify makes commerce better for everyone.
So what is Shopify, and how does it work? Explore the essential Shopify features that assist you make sales and manage your store.
What is Shopify?
Shopify is a commerce platform that helps you sell online and in person. Entrepreneurs, retailers, and global brands use Shopify to procedure sales, run stores, and develop their businesses.
With Shopify, you can commence your first ecommerce website or manage a globe-leading retail business.
commence your business trip with a free trial.
How Shopify works
Shopify’s tools and products work together as a unified structure to assist you sell to people everywhere.
construct an online store
Use AI to make product collections and informational pages.
construct your online store in minutes with Shopify’s store editor. Choose from industry-tailored store themes that spark joy with dynamic scrolling and hover effects.
Themes are ready for use, mobile-amiable, and customizable without any coding.
Add features to your website with third-event apps or use Shopify Magic—the built-in AI—to write product descriptions and manage content.
discover out more about building your store on Shopify.
Turn browsers into buyers
With the globe’s highest-converting secure checkout.
When you’re ready to commence selling, Shopify Checkout gives your customers a secure, ultra-quick checkout encounter designed to maximize conversion rates. receive all major remittance methods as soon as your store launches.
Adding Shop Pay, the internet’s highest-converting checkout alternative, lets shoppers place orders in a single tap.
discover out more about selling on Shopify.
Automate shipping
When orders arrive in, get them out the door.
Shipping on Shopify is straightforward, quick, and expense-effective. Automatically generate labels, provide customers detailed tracking information, and receive discounts of up to 88% on shipping rates.
As orders boost, outsource inventory storage, fulfillment, and returns to the Shopify Fulfillment Network. propose local delivery for nearby customers, and provide the ultimate tranquility of mind with verified delivery dates through Shop commitment.
discover out more about Shopify Shipping.
Sell everywhere
Selling products through your website is just the beginning.
Use Shopify to promote and sell on social platforms like Facebook, Instagram, TikTok, and YouTube.
Extend your reach by serving international customers, and connect your catalog with marketplaces including Amazon, Walmart, Target Plus, and Etsy.
For in-person sales, Shopify POS keeps inventory synced across your online and physical storefronts.
Discover Shopify sales channels.
economy your brand
recognize your spectators to boost shelf appeal.
Use reports to comprehend what leads people to your website—and what converts them into customers.
Generate spectators lists for targeted marketing campaigns and abandoned cart emails, or associate with influencers through Shopify Collabs to make your products leave viral.
discover out more about Shopify’s marketing tools.
Integrate 8000+ apps
Everything from dropshipping to AI-powered customer back.
Expand your stores’ features with third-event apps developed by Shopify partners.
Manage your finances
A business account built into Shopify.
Shopify helps manage your business finances, ensuring you’re collecting the correct sales responsibility and monitoring your store’s outgoings.
Keep bestsellers stocked and ads running with capital from Shopify capital apportionment. Or boost your funds flow with Shopify capital for 3% cashback on eligible marketing, shipping, or wholesale purchases.
discover out more about Shopify’s monetary services.
Keep growing
Entrepreneurship is an infinite game where there’s always room to develop.
Shopify enables business growth for even the biggest retailers. Brands like Staples, Converse, and Glossier choose from Shopify’s components and use APIs to integrate them with existing systems.
discover out what Shopify offers growing businesses.
Plans and pricing
Four Shopify plans, each designed to back different business needs.
- Basic: The most popular schedule for solo entrepreneurs.
- Shopify: For tiny teams.
- Advanced: Supports businesses as they scale.
- Plus: For complicated business needs.
Related piece
How To commence an Online Store in 2025 (10-Step navigator)
pursue this step-by-step navigator to set up an ecommerce website and commence selling to customers today.
First sale to packed-scale
- Every 28 seconds, an business owner makes their first sale on Shopify.
- Among millions of global Shopify merchants are household brands such as Mattel, Gymshark, Heinz, FTD, Netflix, Kylie Cosmetics, SKIMS, and Supreme.
- Shopify powers around 10% of US ecommerce, serving 675 million online shoppers in 2023 alone.
- In total, Shopify merchants have generated more than $1 trillion in returns.
contrast Shopify to other commerce platforms.
How Stellar Eats cooked up a sweet conversion rate
When baked goods brand Stellar Eats switched to Shopify’s one-page checkout, they reduced friction for customers, lifted conversions by 3.5%, and increased returns over the next two years.
commence selling today
With the internet’s best-converting checkout, an AI commerce specialist, and deep shipping discounts, Shopify helps businesses provide the ultimate shopping encounter to customers everywhere.
From self-made TikTok stars to heritage brands, Shopify’s tools and features are built to back your business trip.
From first-period sellers to global retailers, Shopify works for everyone. view plans and pricing.
Read more
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- How to Get a Business License- A State-by-State navigator
- S Corp vs C Corp- What is the difference?
What is Shopify FAQ
Is Shopify excellent for beginners?
Shopify is designed to be straightforward for beginners to use. With Shopify, you can make an online store using drag-and-drop templates and no coding. commence accepting payments immediately with the built-in remittance processor.
What does Shopify expense?
Shopify has several pricing plans, starting at $5 per month. The most popular Shopify schedule is Basic, which includes everything needed to run a business and costs $29 per month when billed annually. Shopify users can expand their stores’ features with third-event apps, which may carry additional costs.
What countries can I use Shopify in?
Shopify powers online stores and retail businesses in more than 175 countries. You can use Shopify in more than 20 languages and receive payments with Shopify’s native remittance processor in Australia, Austria, Belgium, Canada, Czechia, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, the Netherlands, recent Zealand, Portugal, Romania, Singapore, Spain, Sweden, Switzerland, the United Kingdom, and the United States. Business owners in countries where Shopify Payments is not available can use Shopify with approved third-event remittance gateways.
What can I sell on Shopify?
You can sell a range of products and services on Shopify, including physical products, digital products, memberships, subscriptions, ticketed experiences, and consulting services. sure products are prohibited from sale on Shopify. Consult Shopify’s acceptable use policy to view which products and services are not permitted.
Where can I sell with Shopify?
With Shopify, you can sell everywhere your customers are, including through an online store, on the Shop App, in person at a retail store, on marketplaces such as Amazon and Etsy, on social media channels like TikTok and Instagram, and via wholesale.
Shopify is a cloud-based and hosted platform, which means you can safely access your admin and data from any compatible device with an internet connection.
Is Shopify the same as Amazon?
Unlike Amazon, which is an online marketplace, Shopify supports businesses with tools to make a store and sell products. Shopify users run websites and retail stores, controlling their branding, design, and management. Shopify users can list their products on Amazon, as one of many sales channels.
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