18 Best Shopify Themes in 2024

When building a business, every branding selection matters from the tone of your messaging to the color palette you choose to represent your brand.

Ecommerce owners should also consider how their brands will display up in their online stores. This means translating your style navigator into CTA buttons, sales banners, and product pages. Luckily, many ecommerce themes are designed to be customizable to each brand’s preferences.

Shopify themes—website templates for Shopify stores—propose a ton of flexibility without the require for custom code. Drag and drop website blocks, tweak colors, and upload fonts to match your brand. Ahead, explore what the Shopify Theme Store has to propose, including the best Shopify themes for every business.

What’s an ecommerce theme?

An ecommerce theme is a website template that allows anyone to easily construct an online store website with little to no custom coding. Most ecommerce themes have customizable layouts that can be enhanced with brand colors, copy, and other design elements. These themes plug into ecommerce platforms to assist business owners seamlessly integrate their theme customization with apps and platform features.

What are Shopify themes?

Shopify themes are ecommerce templates built for stores powered by Shopify. Shopify themes are designed to put your brand in the best light, enable visual storytelling, showcase featured products, and receive advantage of Shopify’s built-in features.

Inside Shopify’s Theme Store

The Shopify Theme Store is a one-stop source for website templates for Shopify-powered stores. It features more than 200 fully customizable and mobile-responsive themes optimized for selling online and packed with built-in features like discounts, lookbooks, and email capture. Themes for every industry and monetary schedule can be sorted by worth and popularity.

Shopify’s free themes

Some of the best Shopify themes are also free. All you require is a Shopify schedule to choose and install a free theme that’s lightweight and flexible—perfect for beginner sellers. Free themes built by Shopify still propose many of the same features and functionality as extra charge paid themes.

Every free responsive theme is designed to back specific trends and needs for every industry from apparel and art to beauty and home goods.

Themes built by trusted app partners

Third-event themes built by vetted Shopify Partners propose a range of customization options to provide you more control. Many extra charge themes propose back for animations, pop-ups on hover, and more font formatting options. Browse themes by industry or collection to discover those with the features your business needs.

If you’re a recent ecommerce business owner, a free Shopify theme is a great commence. If you require more than the basics, upgrade to a extra charge theme built by trusted Shopify Partners.

18 best Shopify themes for your ecommerce store

1. Dawn
2. Local
3. Impact
4. Warehouse
5. Responsive
6. Sense
7. Publisher
8. Broadcast
9. Pipeline
10. imagination
11. Motion
12. Be Yours
13. Studio
14. Minion
15. Stiletto
16. Woodstock
17. Craft
18. merge

The best Shopify themes are the ones that meet the needs of your business. That’s different for everyone. To assist you narrow your selection, explore a roundup of 18 popular free and extra charge Shopify themes offering distinctive features for all types of businesses.

Each responsive Shopify theme listed here includes details such as notable features, best industry fit, and worth ranked from free to most expensive ($ to $$$).

1. Dawn

Best for: Fashion brands, visual storytelling, beginners, tiny budgets

worth: Free

Notable features: Sticky header, large media

Built for up-and-coming fashion and apparel brands, Dawn is a free theme by Shopify. The minimalist responsive design lets large lifestyle and product images shine on every device and browser.

2. Local

Best for: Food and drink brands, retail businesses, high-volume businesses

worth: $$

Notable features: Store locator, occurrence calendar, age verifier pop-up

Ideal for local shops, food brands, and restaurants, Local is a theme packed with features to streamline omnichannel selling. Customize this versatile theme with more than 20 flexible sections.

3. Impact

Best for: Electronics brands, international selling

worth: $$$

Notable features: EU translations, color swatches

Impact is a theme designed for high-volume sellers to sell even more. It has built-in conversion-boosting features like a sticky Add to Cart CTA and quick-buy prompts on product pages.

4. Warehouse

Best for: Home and décor brands, large catalogs, dropshipping

worth: $$$

Notable features: Quick view, stake counter

Have a huge product catalog? Warehouse can handle large collections with advanced filtering and sorting options. This theme is ideal for dropshippers, high-volume stores, and brands that run flash sales or launch products in “drops.”

5. Responsive

Best for: Sports and recreation brands, large imagery

worth: $

Notable features: Hero videos, promo banners

Responsive is a product-first theme that’s a equilibrium between advanced features and affordability. Showcase large lifestyle and product images and videos with this Shopify theme.

6. Sense

Best for: Beauty brands, visual storytelling, beginners, tiny budgets

worth: Free

Notable features: Enhanced search, mega menu

Sense is another free Shopify theme perfect for businesses with powerful branding. If your brand narrative is core to your marketing schedule, this theme lets you inform it in a large way. Minimal design helps your products and images shine.

7. Publisher

Best for: Art and music brands, publishers, beginners, tiny budgets

worth: Free

Notable features: stake counter, sticky header

​​Publisher is an ideal theme for businesses selling art, music, or books. It features a contemporary design and typefaces with plenty of room to inform your narrative. Best of all, it’s free to use.

8. Broadcast

Best for: Baby and kid brands, high-volume stores

worth: $$$

Notable characteristic: Product upsells, 20+ sections

Looking for plenty of flexibility? Broadcast is a extra charge theme with more than 20 preset section templates that you can shift and customize. Its design is great for baby and kid brands as well as any high-volume online store looking for powerful features and speed.

9. Pipeline

Best for: Fashion brands, art and craft brands

worth: $$$

Notable features: Subcollections, advanced filtering, lookbooks

Designed for luxury businesses, Pipeline is a responsive Shopify theme with extra charge features to assist you customize the look and feel to match your brand. Image-first layouts are ideal for clothing brands and lifestyle photography.

10. imagination

Best for: Jewelry and accessories brands

worth: $$

Notable features: 36+ custom sections, video back

Is video key to your content schedule? Do you sell a product that requires more customer education? Embed videos in your online store with imagination, a responsive Shopify theme with presets ideal for selling beauty, tech products, pet supplies, and sporting goods.

11. Motion

Best for: Gardening and outdoor brands, sports brands, video content

worth: $$$

Notable features: Collection collages, animation back

Motion is another theme that’s great for video content, with back for both embedded video content and animations for your ecommerce website. Browse design presets for fashion, tech, and outdoor living brands.

12. Be Yours

Best for: Beauty brands, dropshipping, single-product stores

worth: $$$

Notable features: Countdown timer, color swatches

Whether you sell one product or have a large collection in your online store, Be Yours is a multipurpose Shopify theme featuring custom pages and sections.

13. Studio

Best for: Artists, creators, editorial content, beginners, tiny budgets

worth: Free

Notable characteristic: Flexible frames and accents, sticky header

Built by Shopify, Studio is a theme designed for creators, artists, influencers, and makers. It’s built to let art and creative work receive center stage. Customize sections to characteristic galleries, collections, and creator profiles.

14. Minion

Best for: Pet brands, high-volume stores

worth: $$

Notable features: 24 customizable sections, in-store pickups

Minion is a theme designed with pet brands in mind. Customize several section options to fit your brand and products. The Minion Shopify theme can handle large catalogs with enhanced search and mega menu features. make a modular style homepage with 24 drag-and-drop sections.

15. Stiletto

Best for: Fashion and apparel brands, luxury brands, product drops

worth: $$$

Notable features: Dynamic product pages, editorial content back

If your luxury online store is heading for large growth, consider upgrading to Stiletto, a extra charge theme with dynamic features for your Shopify store. This theme can back timed product drops, flash sales, and animations.

16. Woodstock

Best for: Tech and electronics brands, high-volume stores

worth: $$

Notable features: occurrence calendar, countdown timer

Woodstock is ideal for your Shopify store if you’re looking for straightforward design and quick site speed. This theme includes recommended products, image galleries, and pre-order functionality.

17. Craft

Best for: Home and décor brands, handmade goods, brand storytelling, beginners, tiny budgets

worth: Free

Notable features: Image galleries, narrative-designed sections

Minimalist design and an airy layout make Craft one of the best Shopify templates for maker brands. Showcase your creations without distraction and discover storytelling opportunities built into the theme’s sections and templates.

18. merge

Best for: Food and drink brands, restaurants, flash sales

worth: $$

Notable features: Bundle builder, parallax slider

If your restaurant also operates an ecommerce website, a theme like merge is made for your business. This multipurpose Shopify theme also offers presets for beauty brands, bookstores, and stores selling furniture and home goods.

Shopify theme features: What’s included?

Every Shopify theme from free starter themes to extra charge themes packed with features all propose a baseline of features, advantages, and customization options.

No-code customizations

Shopify themes have built in features like country and language selection, dynamic checkout buttons, predictive search, automatic discounts, Shop Pay installments, customer testimonials, and promotional banners.

Use flexible design settings like drag-and-drop sections, customizable image blocks, and attractive color palettes. The Shopify visual builder means you don’t have to recognize how to code to make attractive on-brand pages.

Websites that load quick

All Shopify themes are optimized for act and load speed. Both Shopify-built themes and those built by Partners must meet strict load speed requirements before they become available in the Theme Store.

💡Tip: While Shopify themes are built to be quick, consider other factors that may leisurely site speed. pursue best practices to ensure your site is optimized for speed. Technical SEO tools can be useful in improving your site’s act.

Accessible storefronts

All Shopify themes are accessible by design, allowing your site to be accessed and navigated easily with features like product image zoom, keyboard navigation, and screen reader compatibility.

Dedicated back

Every theme comes with customer back from Shopify’s back throng and each third-event theme’s own developers. Shopify themes arrive with up to one hour of free design back (if you’re on a Basic theme or higher).

More features built in

As your Shopify store grows, you’ll require more features to meet goals and get more done. While the Shopify App Store is a great place to discover niche tools to meet your specific needs, many ordinary features are already built into each Shopify theme. back for gift cards, discounts, language selection, and product recommendations are baked in.

📚 discover more: Explore even more features included with Shopify themes.

How to choose an ecommerce theme

To discover the best Shopify theme for your online store, consider the size and needs of your business, your must-have features, your industry, your brand identity and aesthetic, and your monetary schedule. Within the Theme Store, you can filter by:

• Curated collections (themes for selling in person, trending themes, etc.)
• Industry (fashion stores, pet industry, etc.)
• worth (free or paid)
• Catalog size (by number of products)
• Features (color swatches, age verifier, etc.)

You can then sort by popularity, relevance, and worth. Check out the demo stores linked to most Theme store pages to view what the theme looks like in habit.

💡 Still stuck? Try Shopify’s website template picker quiz and inform us more about your business for a custom theme recommendation.

Browse 200+ Shopify themes for your store

Shopify and its partners are dedicated to building the best Shopify themes for ecommerce store owners. Let your brand shine on your Shopify store by taking advantage of powerful customizations and features that matter to you.

Whichever Shopify theme you choose, rest straightforward knowing its responsive design will adjust wherever customers are accessing your store. Whether you’re looking for minimalist design, homepage video features, or back for multiple currencies, there’s a Shopify theme made just for you.