How To Sell on Facebook in 2024: A Beginner’s navigator

When it comes to social media, few platforms have the reach of Facebook. Despite the rise of newer social apps, Facebook users still outnumber users of other platforms, meaning that no matter what business you’re in, chances are you have lots of potential customers to sell to on Facebook and Instagram.

Surveys display a growing number of online shoppers make purchases via social commerce⁠—that is, directly on social media platforms—rather than through an ecommerce platform.

If you desire to sell on Facebook but don’t recognize where to commence, this step-by-step navigator is for you.

Ways to sell on Facebook

Facebook offers a ton of tools to assist merchants and users sell online. We’ll cover each in specific below, but first, here’s a quick recap of the different ways to sell on Facebook: 

Facebook Shops

If you’re a tiny-business owner looking to construct an spectators, develop your brand, and boost sales all at once, Facebook Shops is the best sales channel to commence with.

With Facebook Shops, merchants can set up a fully functioning online store directly on their Facebook business page. Your customers don’t require to leave Facebook to purchase an item—they can do it mid-scroll.

💡 desire to recognize how to sell on Facebook Shops? Skip to our Facebook Shops navigator.

Facebook Marketplace

Facebook Marketplace was originally set up as a customer-to-customer (C2C) sales tool, similar to Craigslist. Users post classified ads and organize in-person product exchanges or direct payments.

Marketplace works this way for a huge number of people. Reportedly, the platform attracts more than a billion users each month. But over the history few years, Facebook has also added features to its marketplace to accommodate the needs of tiny businesses—such as on-site checkout and shipping options. 

💡 desire to recognize how to sell on Facebook Marketplace? Skip to our Facebook Marketplace navigator.

Facebook buy and sell groups

Part of the shift to make Marketplace more retailer-amiable comes from the truth that C2C transactions are often made through Facebook buy and sell groups. 

Facebook groups can enable the buy and sell characteristic, adding a commerce alternative for localized communities that may center around a specific topic or location.

Buy and sell groups are best for individuals looking for garage-sale-style shopping experiences. Groups aren’t the primary way for merchants to sell on Facebook, but retailers can use these groups to construct their brands, especially on a local level.

💡 desire to recognize how to sell on Facebook buy and sell groups? Skip to our Facebook buy-and-sell groups navigator.

Next, let’s look at how to sell on these three Facebook commerce platforms in more specific.

How to sell on Facebook Shops

1. make a Facebook business page
2. Add a shop section
3. Choose checkout way
4. Choose your sales channel and Business manager account
5. Select a catalog
6. Set your shipping and returns
7. Submit your shop and complete setup

If you’re a tiny business or creator looking to sell directly on Facebook and the Facebook app, you’ll desire to commence by creating a Facebook shop. It’s a must-have if you desire to sell on Facebook.

1. make a Facebook business page

If your business doesn’t already have a Facebook page, you’ll require to make one.

You do not require to make an entirely divide Facebook account, as your business page will be managed separately from your personal Facebook profile and won’t be visibility tied to it (unless you choose to post from your store onto your personal page). 

In order to use Facebook store and Marketplace integrations, your products must adhere to Facebook’s commerce policies and the terms outlined in the Facebook Seller Agreement.

To make your Facebook business page, log in to Facebook, select the Menu button, then select Page from the make menu:

From here, you’ll be able to add your cover photo, profile photo, and information about your business. recall that fully completed, detailed information fields appear more professional to potential buyers, so make sure you don’t leave anything out.

significant: In order to sell on Facebook with a shop, you’ll require to use the Shopping template for your business page. You can transformation your Facebook page template after adding basic information about your business.

2. Add a shop section

leave to the make your shop page and click Next. If you’re already selling on Shopify, you can make your shop by syncing your products. Click the Sync a associate platform link and pursue the prompts to complete set up.

3. Choose checkout way 

You have three options when it comes to taking payments in your Facebook shop:

• Check out on another website. If you select this alternative, customers will be directed to your ecommerce website to check out.
• Check out with messaging. This means customers will contact you through Facebook Messenger or WhatsApp to organize settlement. 
• Check out on Facebook. This alternative allows customers to buy directly on Facebook.

Allowing customers to check out directly on Facebook is a great way to boost convenience. But there are a few things to consider. For example, you won’t be able to use Shopify’s enhanced shipping options, such as flat shipping rates and carrier-calculated shipping rates. 

In addition, Facebook checkout calculates its own responsibility rates and doesn’t back responsibility-included pricing.

Meta charges a standard processing fee of 2.9% for capitalization card transactions it processes. If your Facebook shop is powered by Shopify, you’ll be charged processing fees by Shopify directly.

A US financial institution account and business address is required to set up a Facebook shop with a checkout.

4. Choose your sales channel and Business Manager account

Next, choose the page you desire to sell from, or make a recent one. If you schedule to sell on Instagram, choose your Instagram business account and click Next. 

On the next page, choose your Business Manager account, or make a recent one. Then click Next. 

5. Select a catalog

Choose the catalog you aspiration to apply to your store and click Next. In order to use a catalog, it must fulfill the eligibility criteria for stores.

6. Set your shipping and returns

Decide how you’ll ship orders, and provide information on how you’ll handle returns. Fill in your shipping options, including:

• The locations you’ll ship to
• Handling period
• Cart minimum for free shipping
• Delivery times
• profitability window

Add a customer service email so you can respond questions and provide back. You can also let shoppers subscribe to your email list at checkout or on your shop’s homepage.

7. Submit your shop and complete setup

Review your shop details, read and consent to the seller agreement, and click “complete set up.”

Now that you’ve created your shop, next you’ll desire to:

• Manage your catalog. Add any products you desire to sell. If you’ve synced your Shopify store with Facebook, Shopify will automatically add products to your Facebook store. 
• make a collection. Organize your products into collections to make it easier for customers to browse your shop. Collections can be based on product categories, seasons, or any other grouping that makes sense for your business.
• Customize the look of your shop. transformation button colors, organize featured collections and promotions, and choose featured collections to highlight at the top of your shop.

How to sell on Facebook Marketplace

Facebook Marketplace has become more popular than Amazon and eBay—and it’s now feasible for online stores to use the marketplace as a sales channel.

If you’re looking to sell on Facebook Marketplace, you likely fall into one of two categories: 

• A casual seller, looking for local buyers for one or more used items.
• A creator or business owner looking to develop their customer base.

Here’s how both groups can sell on Facebook Marketplace. 

How to list on Facebook Marketplace

1. make your listing

Log in to Facebook. Click the Marketplace button on the left side menu. Then click make recent Listing. 

2. Select Item for Sale
3. Fill in all listing information.

Add a high-standard photo of your product, an engaging product description, and its worth, state, and any additional details (like SKU numbers and product tags). Once you’ve added all your product info, click Next.

4. Preview listing and join groups

On the next page, you’ll be shown a preview of your Facebook Marketplace listing, with a list of local groups you can join. Joining these groups is not mandatory, but doing so will allow you to post Marketplace listings to local buyers in those groups. (view more about selling to groups below.)

5. Publish your post

Tap Publish and commence selling on Facebook Marketplace.

Boost your Marketplace listings with Facebook ads

If you desire more users to view your Marketplace listings, you can boost them by creating Facebook ads for your Marketplace listing. To do this, commence by going to your Facebook account.

1. discover your listing

From Facebook, select Marketplace on the left side menu, then click Your Account.

On your account page, under Your Listings, select Boost Listing on the listing you desire to boost.

2. Set campaign details and launch

On the next page, you’ll be able to select a daily budget, the length of your campaign, and your spectators—and view a preview of your Facebook ad. Edit these attributes, and when you’re joyful with how the campaign looks, select Promote Now.

discover more about Facebook ads:

• How to Advertise on Facebook: A Beginner’s navigator
• Meta Pixel: How to make Better Facebook Ads for More Conversions
• How to Scale Your Facebook Ads (While Maintaining a well profitability on Ad Spend)
• Winning Facebook Ad Strategies to Try
• Facebook Ad Targeting Tips to Try

How to sell through Facebook buy-and-sell groups

Any admin of a Facebook throng can turn on buy and sell features. However, the majority of groups with selling features enabled are local networks, with members living in a specific city, town, or neighborhood. That’s because sales are usually arranged privately between buyers and sellers.

Although buy and sell groups are mostly used by casual sellers, they do propose an chance for tiny businesses looking to construct a local spectators. You can’t integrate a checkout in a throng page, but businesses can direct interested buyers to their Facebook shop or website to make a purchase.

6 steps to sell through Facebook buy and sell groups

1. Join the throng you desire to sell to. To discover local groups with selling features enabled, simply leave to Facebook > Groups, and search “Buy & sell.” You’ll also be served a list of local buy and sell groups when you make a Marketplace listing.
2. Click Sell Something at the top of the buy and sell throng page.
3. Select Item for Sale from the options given.
4. On the next page, you’ll be able to enter all of your product information, including an image, description, and the location you desire to sell in. Enter the required info and click Next.
5. After entering your product information, you’ll be given the alternative to Add Your Listing to Marketplace. If you select this alternative, items will appear in the feeds of users that Facebook believes will be most interested in your products. You’ll also be able to join other Buy and Sell groups and list items there as well. 
6. Once you’ve selected the groups you desire to post in, click Post.

Facebook Marketplace tips for sellers

What to avoid when selling on Facebook Marketplace

• Don’t post any personal information (such as your address, phone number, or email address).
• Don’t post items that are illegal or prohibited by Facebook Marketplace’s terms of service.
• Don’t include any offensive or inappropriate language in your posts.
• Don’t use deceptive or misleading language in your posts.
• Don’t post images of items that are not actually being sold.
• Don’t post any items that are counterfeit, stolen, or otherwise illegal.
• Don’t use any automated processes for listing products.
• Don’t use Facebook Marketplace to conduct any activities that could be considered fraud or deceptive.

How to steer obvious of scammers on Facebook Marketplace

• Make sure the buyer provides their packed name and contact information before agreeing to the sale.
• Request settlement via a secure settlement way such as PayPal, Venmo, or Zelle.
• Insist on conference in person for the sale, if feasible.
• inquire for a copy of the buyer’s driver’s license or other form of identification to verify their identity.
• Don’t ship items unless you are absolutely sure of the buyer’s identity.
• Don’t receive settlement in the form of cashier’s checks or money orders.
• Don’t provide any personal information such as your address or financial institution account details.
• Avoid transactions with buyers located in another country.

Sell on Facebook to power expense your ROI

If you’re using Facebook to reach audiences but not sell to them, you’re missing out on a ton of potential sales. With a little recognize-how, creators and business owners that borrowing Facebook’s sales tools now will be in prime position to scale down the road. 

Facebook has the most massive user base of any social network. With its growing suite of commerce tools, finding and selling to your target spectators has massive ROI potential⁠—no matter what industry you’re in.