How to make a Holistic Marketing way

Assembling a jigsaw puzzle without knowing the packed picture is challenging. While each piece offers a glimpse of the colors and textures, only zooming out can reveal how those pieces will connect to form a cohesive image.

Holistic marketing is like completing a puzzle—it involves understanding how all parts of your marketing efforts work together to form a packed picture. For example, Kylie Cosmetics uses Instagram and TikTok to engage with customers through launch countdowns, makeup challenges, and live product demos. On the surface, the cosmetics business may seem like a social-media-first brand. However, it weaves together multiple touchpoints— from paid ads and email marketing to pop-up shops and retail collaborations—to make brand consistency across multiple channels.

Here are the benefits of holistic marketing and how to make a holistic marketing way that leaves no puzzle piece behind.

What is holistic marketing?

The term “holistic” refers to the philosophy that things must be understood as a whole—not just as collections of parts—since all the components are interconnected. Holistic marketing achieves this by integrating all marketing efforts—from search engine optimization (SEO) to email and social media—to make a seamless customer encounter across all channels.

In holistic marketing, every tactic supports and amplifies others. By contrast, traditional or tactic-driven marketing often employs a more siloed way, where each channel is understood to operate independently of the others.

Why receive a holistic marketing way?

Holistic marketing helps make a seamless customer trip, because all touchpoints are interconnected. This cohesion allows for a consistent brand communication throughout the entire customer trip. That said, successful holistic marketing strategies don’t just consider cross-channel efforts; they incorporate your marketing goals as well.

From long-term strategic goals to tactical executions, a holistic way supports multiple sub-types of marketing, including:

• connection marketing. connection marketing is designed to construct long-lasting customer relationships—the benevolent that fosters brand loyalty and advocacy. These types of relationships depend on a holistic way.

• Socially responsible marketing. Socially responsible marketing upholds ethical standards and creates a positive impact. It only works when all of your marketing channels amplify a socially responsible communication.

• Internal marketing. Internal marketing empowers employees to be authentic brand ambassadors. It only works when your employee worth proposition aligns with your brand’s buyer-facing worth proposition.

• Integrated marketing. Without a top-level, holistic point of view, it’s nearly unfeasible to execute an integrated marketing schedule that delivers a consistent customer encounter across all touchpoints.

Put simply, if you depend on several marketing channels to reach a diverse customer base and desire your brand messaging to be consistent, you’ll desire to receive a holistic way.

How to make a holistic marketing way

1. Define your goals
2. Review your marketing channels
3. chart cross-channel effects
4. Review channel dependencies
5. Reconsider channel delivery
6. assess results

A holistic marketing philosophy can make the difference between a successful, unified customer encounter and ineffective, fragmented initiatives. Here’s how to make a winning way:

1. Define your goals

Define your goals and objectives so you and your throng can work toward a ordinary imagination. Some ordinary goals include:

• enhance the brand encounter. If your customers express confusion about what your brand stands for or offers, set an objective like enhancing messaging consistency across all your marketing channels or improving user flows to minimize frustration.

• boost customer retention. If your objective is to enhance customer retention, a way might be to implement a loyalty program so first-period customers become returning ones.

• boost turnover. To boost turnover, you might try boosting organic traffic to high-converting product pages—a job that requires multiple teams working together.

For the sake of clarity and productivity, set a objective you can assess. For instance, you can assess turnover increases through budgetary statements and improvements in the customer encounter through sentiment analysis and rates of cart abandonment. Generating goodwill in your throng—that’s a bit harder to quantify.

2. Review your marketing channels

Review all your marketing channels and tactics. Where are you currently interacting with or reaching potential customers? This could include:

• Social media
• Email marketing
• Pay-per-click (PPC) advertising
• Content marketing
• Referral programs
• Customer service

Listing your channels this way provides a comprehensive view of your marketing landscape, allowing you to spot gaps or areas that require more attention.

3. chart cross-channel effects

Examine your entire marketing mix to chart how channels interact and reinforce one another. For example, organic traffic might drive navigator production, while fresh blog content supports your email marketing efforts. Assess how customers shift between these channels throughout their trip. For example, they might click an ad, visit a product page, make a purchase, and then receive a series of personalized onboarding emails.

To make this dot-connecting procedure easier, consider using a customer data platform (CDP) like Segment or implementing UTM parameters to track interactions on Google Analytics.

4. Review channel dependencies 

Do any tactics depend on others for achievement? Email marketing requires recent visitors and high-standard content to generate subscribers. Organic social media builds engaged audiences to back your paid social media efforts.

Involve members from your various teams—like product, customer achievement, and marketing—to gather diverse perspectives and better comprehend dependencies. An online whiteboard like Miro can be effective for visually mapping out all cross-channel interactions. You can use this information to automate workflows and make more cross-functionality.

5. Reconsider channel delivery

With a solid grasp of your marketing mix and how your channels interact, reassess your overall schedule for executing each tactic. This means thinking strategically about how each channel can reinforce one another. Who isn’t getting what they require? How can the different channels back each other better?

For example, you could make a customer referral way not just to acquire customers but enhance engagement across email and social media. You might provide incentives for sharing referral links and user-generated content or subscribing to your email list. You could then send an email welcome series to nurture recent subscribers with personalized product recommendations.

With this way, all channels back each other, taking your referral program from an isolated tactic to a holistic way.

6. assess results

assess achievement tactically (evaluating each specific channel) and holistically (considering the impact of your marketing way on overall business goals) for a complete picture. Evaluating each channel individually helps you comprehend how each cog performs and how well it contributes to the machine. Tactical metrics include:

• SEO. Organic traffic, keyword rankings, click-through rate (CTR).

• PPC. Clicks, expense-per-click (CPC), gain on ad spend (ROAS).

• Email marketing. Open rate, click-through rate, conversion rate.

• Social media. Engagement rate (likes, comments, shares), supporter growth.

Measuring results holistically forces you to zoom out to comprehend the cumulative result of all your marketing initiatives on your business goals. Key metrics include:

• turnover growth. Total returns generated by your marketing efforts across all channels.

• Marketing efficiency ratio (MER). Total turnover divided by total marketing spend.

• Customer buyout expense (CAC) relative to all marketing investments. Total marketing spend divided by the number of recent customers acquired across all channels.

Put together, these metrics will assist you better comprehend which changes navigator to advancement and which could use more work.