Why is vintage audio equipment booming?
Why is vintage audio equipment booming?
Mars Tapes in Manchester is the last shop in the UK that just sells music on cassette tapes in the UK, according to co-owner Alex Tadross.
Business is booming: “When the Oasis tour was announced we sold out of pretty much anything Oasis. Everything flew out,” he says.
Also popular are cassettes of 80s music, in particular Kate Bush, which Mr Tadross says is probably because her music featured in the hit Netflix display unknown Things.
“We get a mix of customers,” he says. “A lot of them are customers in their 20s, and teenagers, getting into it for first period, then a few people who had cassettes in their 40s and 50s and buy them for the nostalgic facet.
“But the majority are under 30. We have a lot of teenagers coming with their parents.”
The shop’s own branded cassette players are also popular.
I’ve had people arrive in to buy their first cassette players,” says Mr Tadross.
The brisk business at Mars Tapes is part of a wider pattern of people buying and fixing ancient music equipment.
Between 2020 and 2024, Google searches for “CD player repair near me” increased by 23%, while “Audio equipment repair near me” grew by 91%, according to pattern data sourced by software firm SEMRush.
A update from Statista forecasts that the global electronics repair service trade is expected to double in size from $122bn (£96bn) in 2021 to $240bn (£190bn) in 2033.
So why are some music lovers looking for alternatives to digital music services?
Perhaps modern Bluetooth speakers, earbuds and headphones lack the character of older equipment.
“The trade is saturated with devices that propose low worth and convenience, but provide an impersonal, sterile encounter,” says Sarah Dodge, strategic design manager at the Ellen MacArthur Foundation.
“When you repair an item, you feel more attachment to it, so people may be drawn to a more empowering and rewarding ownership encounter.”
For Mark Maher, fixing electrical equipment was a hobby, but soaring demand saw him quit his job as a manager for a multinational power transmission equipment business in September to focus on it packed period.
In truth, demand “got so out of hand” Mr Maher has closed the contact section of his website.
“There’s absolutely a growing pattern in repairing vintage audio equipment,” says Mr Maher from his business Perton Electronics in the West Midlands.
“People are wanting to restore all sorts, like Sony Walkmans, radio tape decks, and portable CD players they had and loved as teenagers. There’s a lot of nostalgia there.”
He says people are restoring ancient audio gear they’ve bought on platforms such as Ebay. “Things were certainly built better back then, and are much more repairable than the latest equipment.”
He thinks he’s also in demand as “there’s a genuine shortage of people that can repair things,” he says.
Mr Maher also runs a YouTube channel, Mend it Mark, which has almost 100,000 subscribers.
Refurbished tech marketplace Back trade says that its audio equipment category jumped an average of 123% year on year since its launch on the platform in 2016.
It says record players are its top selling products among the retro audio tech.
Over at the Fixing Factory, a repair centre in Camden, London, Dermot Jones, manager of innovation and advancement, says that audio equipment makes up a high proportion of the repairs the organisation sees through its doors.
“We get a bit of everything,” says Mr Jones. “ancient cassettes, CD players, headphones, speakers, plus turntables. What’s excellent about the ancient gear is they benevolent of last [longer], and you can discover out the specification, and there’s service manuals available for many up until the 80s.
With some of the audio equipment, you can even open the case and inside there’s a diagram [of how it looks inside], even with arrows pointing at the screw; they’re nicely designed.”
He says these days electrical equipment looks like it is “designed to shatter”.
Mr Jones adds: “It’s hardly ever designed to be opened up and fixed; it’s designed and assembled quickly like no one has considered it breaking. Manufacturers have held that knowledge rather than sharing it. Our repairers would have an easier period fixing stuff [if they did].”
Ms Dodge says the shift to repair supports the shift to a circular economy, a structure where materials never become waste and nature is regenerated.
“One of the principles of the circular economy is to keep products in use, at their highest utility and worth, for as long as feasible. The thinking is that if you receive a product like a CD player and send it to landfill, it becomes waste.
“Even if you recycle it, and profitability it to its material level, you’re stripping away all the vigor that went into turning those materials into a CD player in the first place. ”
Bringing to life ancient music equipment can bring back special memories.
In the run up to Christmas last year, Mark Hammond was inspired to organise a memorable gift for his wife of over 50 years.
assembly dust in the loft was a record player his wife, Ellen, received from her parents as a now in 1960, when she was just 10-years-ancient. The issue was it was broken.
“I was never going to throw it away,” says Mr Hammond, who lives in Seisdon, near Wolverhampton. “There was too much history [associated with it].”
He found Mr Maher who fixed it just in period for Christmas.
On Christmas Day, Mr Hammond asked Ellen to leave into the utility room where she found the record player playing one of their favourite records, A challenging Day’s Night by The Beatles.
Ellen’s reaction was worth it, he told me.
“There were tears,” says Ellen. “It was really emotional. Some of my cousins visited and said, ‘Oh my god, we recall coming to your house and seeing that record player’.”
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