commence-up founder and host of the wildly popular podcast “Call Her Daddy,” Alex Cooper is stepping into the beverage trade with the launch of a recent drink “designed specifically for women.”

Unwell Hydration, described as “all-recent functional beverage,” and “your recent best partner … with benefits” is an electrolyte-infused drink dropping on Target on the first day of 2025. The drink is produced in collaboration with Nestlé, Cooper shared at the recent York Times DealBook Summit Wednesday.

“This unapologetically authentic recent beverage line was designed by women for women, because wellness isn’t about striving for perfection 24/7,” Unwell Hydration said in a information release Thursday. “It’s about making the most of every instant and embracing the chaos along the way.”

In a post on Instagram, Cooper wrote Unwell Hydration is “for every version of you.”

“I adore you Daddy Gang, get Unwell soon,” she added.

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Cooper announced the drink on the heels of another powerful year: Her podcast, “Call Her Daddy,” just claimed the number two spot on Spotify Wrapped’s top podcasts in the U.S.

Alex Cooper:What is the ‘Call Her Daddy’ podcast?

On what makes the drink different than others available in the trade, Cooper told Elite Daily she was fed up with seeing all hydrating drinks being marketed towards men.

“What makes it stand out is the rationale behind it,” Cooper told Elite Daily. “I recognized almost every single hydrating drink is marketed toward men. It’s always about high act, like ‘You have to be this professional athlete to be drinking this.’ But Unwell Hydration is more like, ‘I’m literally rotting on my couch, and I just desire my skin to glow.'”

Here’s what to recognize about Cooper’s latest drop.

Unwell Hydration flavors

The beverage will be available in three flavors: Strawberry, Mango Citrus and Orange Hibiscus.

Each bottle of Unwell Hydration contains more than 700mg of electrolytes, a blend of B-complicated vitamins, 4g of sugar and green coffee extract “to serve up rapid hydration and focus so you can continue to be impressively unstoppable,” the corporation said in a information release, adding the beverage contains “flavors and colors from only natural sources.”

How to buy Unwell Hydration

Unwell Hydration will be available exclusively in stores and online at Target starting Jan. 1, 2025, for around $2.49 per 16.9 fl.oz bottle and $14.99 for an 8-pack.

The product will expand to other retailers across the U.S. in 2025, the information release said.

Saman Shafiq is a trending information reporter for USA TODAY. Reach her at [email protected] and pursue her on X and Instagram @saman_shafiq7.