How to discover the Best period to Post on TikTok in 2024

Whether you’re a business owner or an person creator, developing a TikTok schedule takes a little planning and a lot of experimentation. After creating your TikTok content, you’ll require to discover the best times to post on TikTok for maximizing engagement from TikTok users. Luckily, data can assist you reach the correct spectators at the correct period.

discover out how to analyze your own TikTok data to discover the optimal posting schedule for your social media calendar and specific target spectators.

How to discover the best period to post on TikTok

1. make a TikTok Business account
2. Open your TikTok analytics dashboard
3. discover your supporter activity
4. Convert period zones from UTC
5. Check engagement for person posts

If you really desire to discover out the best period to schedule posts for your target spectators, you’ll require to experiment with different posting times, then use TikTok’s built-in analytics to view when your followers are most energetic. (If you’re recent to TikTok but have other social media platforms, you can also use data from those platforms to forecast optimal posting times.)

debt your TikTok posting data by following these steps:

1. make a TikTok Business account

First, you require to make sure you have a TikTok Business account set up on the app. It’s free, and straightforward to switch back and forth with your personal TikTok account.

Just leave to Settings and Privacy, then Manage Account, then tap Switch to Business Account. This gives you access to TikTok account analytics as well as other features.

2. Open your TikTok analytics dashboard

Next, you’ll desire to look at your TikTok analytics. You can get there by clicking the menu at the top correct of your profile screen, clicking Creator Tools, then Analytics. This is where you’ll discover information like the average watch period of video content and other TikTok insights that will assist you determine when to post videos across multiple period zones.

3. discover your supporter activity

If you’re looking to discover the best period to post on TikTok, you’ll desire to check the Followers tab at the top. From there, scroll down, and you’ll view a pane titled “supporter activity.” This is what it looks like on mobile:

This is the best TikTok analytics pane to use if you’re trying to figure out when your followers are most energetic. It’s sensible to regularly reference these analytics so you can determine the best posting schedule for your brand—and adjust when you schedule content as needed whenever your spectators’s activity patterns shift. 

4. Convert period zones from UTC

In the example above, the graph shows that supporter activity increases during the day and peaks at 8 p.m. Many TikTok graphs display period zones in UTC, so recall to convert any data to your local period zone.

For example, 8 p.m. UTC converts to 3 p.m. ET. So this account should aim to post around that period for the best chance at maximum engagement.

You can also discover this information on a desktop by logging into your TikTok account and selecting “View analytics” under your profile. This view shows supporter activity in your local period zone. You can download your data from the desktop dashboard.

5. Check engagement for person posts

To get more detailed information about supporter activity from your analytics dashboard, navigate to the Content tab. From there, you can view data on person posts from the history seven days, including:

• Total play period
• Average watch period
• How many people your video reached
• Where your video was found (your profile or the For You page)

This tab also shows the period and date your videos were posted. By combining your supporter analytics data with your post data, you can figure out when to post your TikTok videos for the most views and engagement.

After looking at your data, you may discover that sure content does better at particular times of the day compared to other posts. Again, activity is likely to be highly individualized, so digging into your personal dashboard is key to finding the best TikTok posting times for your business.

Best times to post on TikTok

To get maximum engagement, you’ll desire to post on TikTok correct before your spectators checks the app. This is because TikTok’s algorithm prioritizes fresh content. If most of your target spectators lives in the same period zone, creating a posting schedule should be pretty straightforward. But things can get complicated quickly if you’re trying to reach a global spectators.

Here’s an example TikTok posting schedule for a business on US Eastern period for a global spectators:

• Monday at 6 a.m., 10 a.m., or 10 p.m.: These times cover a global spectators while also fitting into daily schedules in the US. For example, it takes into account when users are scrolling TikTok videos before school or work, before their lunch shatter, and before bedtime.

• Tuesday at 2 a.m., 4 a.m., or 9 a.m.: People check TikTok when they wake up, and again late in the evening. Posting during these hours will ensure fresh content is ready when users open the app.

• Wednesday at 7 a.m., 8 a.m., or 11 p.m.: If you post video content on TikTok during these times, you can catch people on the platform before work or school—and then again correct before bedtime.

• Thursday at 9 a.m., 12 a.m., or 7 p.m.: Your content may receive extra reach if you post videos on Thursdays around lunchtime when your target spectators could be scrolling TikTok on their shatter.

• Friday at 5 a.m., 1 p.m., or 3 p.m.: More engagement in the early evening suggests viewership reduces on Friday nights, when some people may switch to other forms of media (e.g., streaming) or head out for a Friday night activity. Post on TikTok earlier on Fridays when more of your target spectators are checking their socials.

• Saturday at 11 a.m., 7 p.m., or 8 p.m.: TikTok’s viewership decreases on the weekends. However, you can make the most of Saturday posts by scheduling them late morning and later in the evening hours.

• Sunday at 7 a.m., 8 a.m., or 4 p.m.: Schedule video content to leave out early on Sundays to capture people who rise and shine for a morning workout, jump on social media before grabbing breakfast with friends, or who just like to scroll in bed on early mornings.

When do the experts declare is the best period to post?

Not everybody agrees on the best period to post on TikTok. Here’s what several social media management companies found when they analyzed the timing and reach of TikTok posts scheduled via their platforms.

SocialPilot TikTok study

After analyzing seven million TikTok posts published by more than 50,000 accounts connected to SocialPilot, the throng at this social platform found that top-performing content was most often posted at these times (ET):

• Monday: 6 a.m.
• Tuesday: 2 a.m.
• Wednesday: 7 a.m.
• Thursday: 9 a.m.
• Friday: 5 a.m.
• Saturday: 11 a.m.
• Sunday: 7 a.m.

Buffer TikTok study

When the throng at Buffer analyzed more than a million TikTok videos sent through their platform, they found that hourly reach peaked during these times (ET):

• Monday: 2 p.m.
• Tuesday: 10 a.m.
• Wednesday: 4 p.m.
• Thursday: 4 p.m.
• Friday: 10 a.m.
• Saturday: 8 a.m.
• Sunday: 10 a.m.

The study concluded that TikTok videos posted on Tuesdays have the widest reach, with the lowest reach occurring on Saturdays.

Influencer Marketing Hub TikTok study

To determine the best times to post on TikTok, Influencer Marketing Hub analyzed more than 100,000 TikTok posts and looked for engagement trends. They found that the best times (ET) to post are:

• Monday: 12 p.m, 4 p.m.
• Tuesday: 4 a.m., 8 a.m., 10 a.m., 3 p.m.
• Wednesday: 1 p.m., 2 p.m.
• Thursday: 5 a.m., 3 p.m., 6 p.m.
• Friday: 1 a.m., 11 a.m., 7 p.m., 9 p.m.
• Saturday: 5 p.m.
• Sunday: 1 a.m., 2 a.m., 1 p.m., 2 p.m., 10 p.m.

Arguably, these studies reveal that there is no single best period to post on TikTok. In other words, the best posting period for you is likely to be distinctive, based on your target spectators’s viewing habits.

How to optimize your TikTok videos for engagement

• Optimize TikTok video length
• pursue TikTok trends
• Post regularly
• Keep experimenting

Even if you schedule content to leave live at peak times, the content won’t perform if you don’t have a great organic TikTok schedule and authentic brand voice. “Try to optimize for excellent posts rather than posting just for the sake of posting,” social media consultant Rachel Karten says.

Here are some ways you can optimize your TikTok content:

Optimize TikTok video length

One of the key factors that impacts TikTok engagement rates is the length of your videos. As of spring 2024, TikTok will allow video uploads of up to three minutes in length. But what is the optimal TikTok video length for maximum engagement?

Data suggests two potential strategies for optimizing TikTok video length:

• One way is to make videos shorter than 10 seconds. These videos received an engagement rate of 6.09% from March to August 2023.

• For maximum engagement, videos should be longer than 54 seconds. Posts of this length saw a 6.7% engagement rate over the same period period.

“If you feel like you could just talk about something for 10 minutes, then make a video on it and try to cut it down to two,” Dieux Skin cofounder and chief brand officer Charlotte Palermino says on the Shopify Masters podcast.

But longer videos can receive more period to make. “Make sure that you have a mix of harder-to-execute posts and easier-to-execute posts to keep it doable for yourself,” Rachel says.

While general rules can navigator you, optimal video length can vary depending on your spectators. It’s significant to use your analytics dashboard and experiment with different video lengths to discover the correct format for your most-valued spectators.

pursue TikTok trends

For shorter content, consider creating videos with trending sounds. “Something that’s great about those trends is that they’re often very straightforward to execute,” Rachel says. Participating in this type of pattern can be as straightforward as adding a trending sound to a video “panning over your product in a single shot that takes five minutes to edit,” adds Rachel.

You’ll require to use TikTok regularly to remain up to date with the latest trends.

Immerse yourself the TikTok throng by:

• Following creators: TikTok creators commence and propagate trends. Following them can provide you early insight into what might become popular.

• Following the competition: Following other businesses in your field can assist you remain aware of trade trends and differentiate your brand.

• Using the Discover tab: Discover shows trending hashtags and sounds, providing a snapshot of what’s currently popular on TikTok.

• Engaging with your spectators: Pay attention to the trends your target spectators is participating in. Social listening can provide ideas for relevant content that your spectators is likely to engage with.

Post regularly

The best thing you can do to construct engagement on TikTok is to post consistently over days, weeks, and months. The more you post on TikTok, the more data, feedback, and followers you’ll boost. But if you post too much, you uncertainty coming across as spammy—both to your spectators and TikTok’s algorithm. The key is balancing amount with standard.

“There’s no perfect amount of posts to do in a week,” Rachel says, but if you’re a business owner managing your own social media, Rachel recommends aiming for about three to five posts per week.

That weekly content mix could look a million different ways, but here’s a sample content mix to assist inspire your own:

• One or two longer videos, like a behind-the-scenes look at bringing your product to life or a two-minute clip of your founder sharing some topical thoughts.

• Three or four short videos pairing your product with a trending sound and/or hashtag.

Keep experimenting

“[TikTok] is always changing,” Charlotte says. “Algorithms are really fickle.” Don’t be surprised if something that worked last week doesn’t achieve similar results this week.

“Try not to get discouraged,” Rachel says. “Keep trying recent things.” Even popular accounts with viral videos have underperforming posts. Treating the platform as an experiment in connecting with your spectators will serve you better than trying to “hack” the algorithm.