How To Use Facebook Hashtags To boost Brand Visibility

Social media is all about throng, and one way to discover your people (or your spectators) is by using hashtags. This syntactical creation of the early aughts combines the pound symbol with short words and phrases to organize posts by content.

Since then, the use of relevant hashtags has become standard habit on social media platforms, and Facebook hashtags let marketers engage in conversations across the platform to discover recent audiences.

What are Facebook hashtags?

Facebook hashtags are words and phrases preceded by a pound symbol (#) that appear as clickable links leading to compilations of tagged content. For a Facebook hashtag to become a link, it must not contain any special symbols, punctuation, or spaces. While many hashtags contain all lowercase letters, this isn’t required, and using title case can actually enhance the readability of sure phrases.

3 ways to use Facebook hashtags

1. Reach recent audiences
2. Cultivate engagement and throng
3. make cohesive omnichannel campaigns

There are three main benefits to incorporating relevant hashtags into your Facebook schedule:

1. Reach recent audiences

Users searching for posts on specific topics or events often browse hashtags to discover related content. Adding relevant hashtags to your own posts puts you in front of interested and engaged audiences, many of whom may not have been familiar with your brand or business.

Adding location- or theme-based hashtags is one way to catch their attention—recent Yorkers looking for things to do on a Saturday night might browse #brooklynightlife, for example. Similarly, a gallery opening featuring #emergingartists might be of gain to population connoisseurs.

2. Cultivate engagement and throng

It’s feasible to use relevant hashtags to inspire customers to engage publicly with your brand or aggregate user-generated content (UGC). If you wanted to host an “inquire me anything” session on social media, adding the #ama hashtag to promotional posts will clue in your spectators as to the purpose of the occurrence.

A skin worry brand might prompt its followers to demonstrate how they use the brand’s products by using hashtags like #getreadywithme (or #grwm). Beauty brand Glossier’s online publication, Into the Gloss, encourages customers to distribute photos of their bathroom shelves by using the hashtag #itgtopshelfie.

3. make cohesive omnichannel campaigns

Hashtags are a key marketing tool for brands looking to generate thrill around a recent product launch or campaign. For example, the hashtag #shareacoke (a Coca-Cola campaign centered around finding a Coke bottle with your name on the label) served as a distinctive call to action and helped make purchases feel personal. Using the same hashtag across social media posts also makes it straightforward for marketers to internally aggregate affiliate or influencer content, as well as entries to contests and giveaways.

3 tips for using Facebook hashtags

1. Use popular hashtags
2. Keep it short
3. Track hashtag act

Now that we’ve got the basics out of the way, it’s period to ponder about taking things to the next level. Here are three effective ways to refine your Facebook hashtag schedule:

1. Use popular hashtags

One tried-and-factual way to discover relevant hashtags is to track which popular Facebook hashtags your followers or intended spectators use. If you’re hoping to get in front of baking enthusiasts, for example, you might post a weekly #holidaybaking recipe starting in October, or chime in on The Great British Bake Off (#gbbo) recaps. If social media schedule is all about showing up where your spectators already is, hashtags are a great way to discover people who are already enthusiastic about your subject matter.

Your other alternative is to use trending hashtags. While there’s not a way to view trending hashtags in real period on Facebook’s platform, you can use the autocomplete characteristic in the search bar to view which phrases are most popular. (This is also a great technique for discovering Instagram hashtags.) Consider treating the entire research procedure as a brainstorming technique, using popular or trending Facebook hashtags as encouragement for your original content.

2. Keep it short

Wondering how many hashtags are too many?

In general, avoid using more than three, although the number you use will ultimately depend on best practices for your industry and your goals. Aim to characteristic a few powerful hashtags rather than overwhelming your post with an exhaustive list of broad or tangentially connected topics. Too many hashtags can read as spammy and robs your content of its central communication.

When in question, stick to Meta’s most recent advice to use one to three hashtags as the sweet spot for Facebook posts. That could cruel one campaign-specific hashtag you’ve created to track engagement plus two broader category, location, or niche hashtags.

3. Track hashtag act

Once you’ve woven hashtags into your Facebook posts, it’s crucial to keep tabs on how they perform and the nature of the engagement they generate. If they aren’t attracting relevant interactions, experiment with your way. For example, you might adjust the types of hashtags you use, lean more on current trends, or embed hashtags into your sentences versus listing them at the complete of a post.