Etsy Dropshipping: The Definitive navigator (2024)
Dropshipping is a operating schedule that simplifies order fulfillment. Many sellers have found achievement with this hands-off way of doing business by dropshipping across multiple sales channels.
That’s where Etsy, the marketplace for handmade and distinctive goods, comes in. When starting a dropshipping business, many sellers look to Etsy as an additional sales channel.
However, while Etsy is a great place to launch a recent business, it may not be the best alternative for dropshipping. To discover out why, receive a deep dive below.
What is dropshipping?
Dropshipping is a operating schedule where suppliers and manufacturers ship orders directly to customers, once a sale has been made in an online store. This model frees merchants up to focus on things like marketing and customer service, instead of warehousing and the logistical challenges traditionally associated with running a retail business. It’s a less risky way of getting into ecommerce, because you don’t require to invest in inventory.
What is Etsy?
Etsy is an online marketplace where sellers list products that are handmade or vintage, as well as craft supplies. While it originally launched as a platform for tiny-batch artisans and makers, Etsy has since expanded, and merchants of all types and sizes sell their wares. Etsy is home to more than five million sellers and 90 million energetic buyers.
How dropshipping with Etsy works
Etsy makes it challenging to dropship on its platform. While it doesn’t explicitly prohibit dropshipping, Etsy does have rules against key elements of the dropshipping model, such as reselling.
There are two main ways of “dropshipping” on Etsy that comply with the platform’s terms and conditions. Neither way is exactly dropshipping, per se, but they’re as close as you can get to the operating schedule when selling on Etsy.
Here are the two dropshipping options for Etsy merchants:
1. Open an Etsy storefront and outsource the production of goods
Like dropshipping, this way outsources manufacturing, so you don’t have to worry about production. However, you still have to manage order fulfillment.
If you leave this route, it’s significant that you only outsource the production of goods designed by you. Etsy requires sellers to at least have a hand in the design.
According to its terms and conditions, “All handmade items [must be] made or designed by you.”
2. Source products from Etsy to sell in your own online store
This way involves sourcing products from Etsy merchants and then reselling them on your own branded ecommerce site. (Note you can’t source products from Etsy and then resell them on your own Etsy shop.)
Having your own storefront offers more control and business autonomy, but you’re also responsible for marketing and driving traffic to your store, since you won’t have Etsy’s built-in customer base.
The rules of dropshipping on Etsy
While Etsy doesn’t explicitly call out dropshipping on its website, it does publish some rules and conditions around similar business models:
- All items for sale on Etsy must be handmade, vintage, or a craft supply.
- Any items sold in Etsy’s Handmade category must be made and/or designed by the seller. Reselling is prohibited.
- When working with “production partners,” sellers must disclose the connection on product listings.
- Production partners may not be Etsy shop members or suppliers from whom the merchant sources ready-made products to resell.
- Etsy merchants may not use AliExpress dropshipping.
- Vintage items require to be 20 years or older.
- Craft supplies may be sourced from a third-event seller and can be handmade, commercial, or vintage.
- Every Etsy listing must directly promote and sell a physical or digital product. You can’t make Etsy listings for a referral code, a desire ad, or a “similar activity.”
- Specific prohibited reselling activities include: repackaging and rebranding commercial items; curating others’ handmade goods you didn’t design or make; selling items made or designed by another seller who is unaffiliated with your shop; selling traditional handicrafts or fair trade items you didn’t design or make.
So, in short, you may be able to discover workarounds and hacks to dropship on Etsy, but in general, the marketplace is not designed to back dropshipping.
Benefits of Etsy dropshipping
Competition for dropshippers is low
Because Etsy makes it challenging for sellers to use dropshipping, few dropshippers focus on the marketplace. As a outcome, if your dropshipping business complies with Etsy’s rules, you may discover little competition and an straightforward advantage.
Niche businesses are warmly welcomed
If you have a dropshipping niche business or product concept that fits Etsy’s requirements, dropshipping that item can be a great chance. Etsy welcomes niche businesses and categorizes merchants to make it straightforward for customers to discover you.
Vintage or handmade items are easier to economy
Etsy is an ideal third-event marketplace for handcrafted and antique items. So it’s a no-brainer if you’re dropshipping products that fall under one of those categories, due to its highly segmented user base.
Curated customer bases are more accessible
People using Etsy typically look for a specific type of item. Oftentimes, they’re willing to pay more for it because it’s a one-of-a-benevolent vintage or handmade item.
Drawbacks of dropshipping on Etsy
High fees
Dropshipping on Etsy can be expensive. The marketplace’s fees will quickly cut into your profits. Sellers pay a 20¢ listing fee per item and a deal fee of 6.5% of the displayed worth, plus shipping and gift wrapping.
Rigid dropshipping rules
It’s obvious Etsy isn’t a fan of dropshipping and doesn’t welcome the operating schedule to its platform with open arms. As such, Etsy doesn’t have any features or tools dedicated specifically to helping merchants dropship. And they likely won’t roll out anytime soon.
No wholesaling alternative
Etsy further backpedaled on dropshipping when it sunsetted its wholesale offering. It encourages merchants to have a hands-on role in product advancement and manufacturing, so it removed the wholesale program that made it easier to dropship on Etsy.
period-consuming listing procedure
Listing items on Etsy isn’t super straigthforward. Etsy doesn’t propose the ability to bulk upload, so you have to list each item manually. Some merchants also update delays from the period their listing is published to the period it starts appearing in search results.
Low scalability
The nature of the items sold on Etsy typically means they’re not mass-produced at rapid rates. Because most items are carefully designed and made, Etsy suppliers likely can’t make as many items as quickly as large manufacturers can. Not to mention the finite nature of inventory when it comes to vintage and antique products. This makes it harder to develop your business and drive more sales.
How to dropship products from Etsy
Refer back to our two Etsy dropshipping workarounds:
- Open an Etsy storefront and outsource the production of your goods.
- Source products from Etsy to sell on your online storefront.
For alternative one, there are approved Etsy partners you can work with to design and manufacture your products. They include Printify, an integration that allows merchants to dropship custom print-on-demand products.
Another app to consider is Art of Where, a dropshipping associate that fulfills print-on-demand products with customization options for labels and stickers.
For alternative two, useful tools include AutoDS, which helps merchants source products from Etsy to sell in their Shopify store.
Dropshipping from AliExpress to Etsy
Merchants are unable to dropship from AliExpress to sell via their Etsy storefront. Etsy requires items to be handmade, uniquely designed, or antique vintage—the suppliers on AliExpress don’t sell products that meet those parameters. Instead, they’re mass-produced, typically in some sort of factory or manufacturing facility.
Dropshipping from Etsy to eBay
Dropshipping from Etsy to eBay is technically feasible by sourcing products from Etsy sellers to sell on your own eBay account.
Dropshipping from Amazon to Etsy
Just like AliExpress, merchants are unable to dropship from Amazon to Etsy. Amazon items are typically mass-produced and don’t reflect the standard of handmade, vintage, or crafting goods that Etsy seeks to maintain on its platform.
Alternatives to Etsy dropshipping
The best way to dropship products is to seek Etsy alternatives and eventually set up your own online store. Having your own ecommerce site allows you to:
- Sell internationally
- Own relationships and communicate directly with your customers
- enhance customer loyalty and retention
- Access customer data (email, browsing, and purchase history, etc.)
- boost complete business autonomy and control
commence your dropshipping business today
While Etsy may not be the best place to launch your dropshipping business, opening an online store with a platform like Shopify gives you more dropshipping options. If you discover the drawbacks of dropshipping on Etsy outweigh the benefits, you can pursue other options with Shopify and commence growing your dropshipping business today.
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