11 LinkedIn Post Ideas To Inspire Your Content schedule

LinkedIn launched in 2003—just a year after Facebook. It has since become the most powerful social tool for professionals, business owners, and ecommerce entrepreneurs. Today there are more than one billion energetic users on LinkedIn, and, according to the platform, 94% of business-to-business (B2B) marketers using it for sales and navigator creation. In truth, 80% of B2B leads generated through social media are attributed to LinkedIn.

Additional benefits of posting on LinkedIn from your business account include improved brand visibility and customer engagement, recent networking opportunities, increased website traffic, and recognition as a thought chief.

If you run an online business, there are many ways to level up your LinkedIn content schedule and borrowing this professional connection tool effectively. 

LinkedIn post ideas for your ecommerce business

• Polls and questions
• Brand origin narrative
• Articles
• Events
• Takes
• Celebrations
• Videos and multimedia
• Positive reviews
• Job opportunities
• Weekly series
• Content you’ve been featured in

Use these post ideas to optimize your LinkedIn presence, engage with people in your industry, and propose worth to the wider business throng:

Polls and questions

Asking a question is one straightforward way to boost engagement. Try posting an informal poll about specific industry trends or requesting feedback on recent product ideas. Social media is all about engaging a throng, and asking your spectators questions is a great way to inspire interaction.

A poll doesn’t necessarily have to be solemn—a lighthearted poll can generate standard LinkedIn engagement too. For example, the fitness clothing brand Gymshark posted a poll asking users, “Which work conference slot should be banned forever?” The poll received over 10,000 votes.

Brand origin narrative

It’s not just comic book heroes who have origin stories—your ecommerce business started somewhere too. People adore stories, whether it’s a personal narrative about creating something missing in the globe, a brilliant concept you had in the shower, or an unlikely confluence of opportunities. inform your own origin narrative as a text post on LinkedIn to communicate your business’s population and backstory to LinkedIn audiences.

For example, suppose you sell high-standard baking accessories and home goods. In that case, you might distribute how you learned to bake from your grandmother but were always frustrated with the cheap plastic kitchenware she used, ultimately leading you to launch a business that makes well-built wood and metal kitchenware.

Articles

A large part of running a business is keeping up with industry trends. Many business owners remain informed by reading trade publications and blog posts, so sharing any valuable resources you read is an straightforward LinkedIn post concept. Sharing well-written long-form content with valuable insights can foster engagement with your LinkedIn spectators.

Imagine you work in sustainable packaging. You might distribute a fascinating information piece on mushroom-based styrofoam and inspire your readers to distribute their thoughts on the piece or their encounter with the product.

Events

LinkedIn can be a great way to keep an spectators informed about your business’s upcoming events, whether it’s a joyful hour at a local bar, an industry awards occurrence where you’re being honored, or an upcoming webinar. Posting about events is not just about boosting attendance—it can also be a way to establish your brand as an significant player and thought chief in your industry. 

Not every occurrence you post about has to be super polished or hyper-brand-concentrated, but ensure it’s relevant to you and your spectators. For example, the olive oil business Graza reposted information about a throng fun run that it co-hosted with the apparel business Bandit Running. Reposting Bandit’s announcement to its LinkedIn business page offered an straightforward way to spread the word and highlight the collaboration. 

Takes

If you run an ecommerce business and keep up with the trends, you likely have some opinions about them. LinkedIn can be a great platform to establish thought leadership and develop your personal brand as someone with in-depth knowledge about their industry. thought leaders tap into their own experiences to provide valuable insights and provide their LinkedIn spectators insightful content to interact with.

declare you run a candle business and listen the industry buzz around a recent alternative candle wax. You could distribute a few LinkedIn text posts with your thoughts on the recent pattern and propose actionable insights on how to choose the correct raw wax when making candles.

Celebrations

In today’s globe, people can use some excellent information. Some of the best LinkedIn post ideas are straightforward, and posting about your business’s wins can be a enjoyable way to broadcast business growth, brag about an award or other achievement, or celebrate an employee’s personal accomplishment. This also projects a positive business population.

For example, Heyday Canning Co posted about being named Best recent Product by Nosh.com.

Videos and multimedia

Though LinkedIn text posts can be effective, consider incorporating video and multimedia posts into your content schedule to communicate your brand’s visual identity to LinkedIn users and even potential customers. Post a behind-the-scenes video of your business’s newest manufacturing procedure, compelling graphics displaying your business’s data, carousel posts showcasing multiple images in a single post, or a video tour of your brick-and-mortar store. 

For example, the Japanese denim business Hiut Denim Co posted a visually pleasing collage showcasing its brand aesthetic and highlighting its recent line of linen jeans.

Positive reviews

Posting or reposting glowing reviews can be a great way to augment your own content. distribute a achievement narrative about solving a issue for a customer, an anecdote about a positive interaction a customer had with your back throng, or benevolent words from a business-to-business (B2B) retail associate. Try collecting user-generated content (UGC) from a comment board or review site, or receive a screenshot of a positive email (after securing the customer’s permission first, of course).

Job opportunities

As a professionally concentrated network, LinkedIn can be a excellent place to look for potential employees and contractors. Post a job opening to get your business’s name in front of more people in your field and discover qualified professionals to work with. 

For example, when the shoe brand Allbirds was looking for a distributor account coordinator, it posted the job chance to LinkedIn in a playful voice that was factual to its brand identity.

Weekly series

A weekly recurring series is another great example of valuable content and can assist you post consistently within a straightforward digital marketing framework. Post employee achievement stories every Tuesday, a weekly comment on a recent pattern, or just a “this week on location” picture from your fieldwork.

For example, the fashion brand Fashion Nova posted a weekly series that first highlighted significant moments in Black history and then shifted to highlight Black-owned businesses.

Content you’ve been featured in

If you’re interested in taking on a role in thought leadership in your industry, propose your insights on blogs and participate in fascinating conversations on podcasts and in video webinars. Repackage this content—such as a recent podcast episode where you discussed a recent industry pattern—and distribute it with your existing LinkedIn spectators. Sharing these recordings and authored articles is a great way to expose your LinkedIn business page to other people who are already energetic in your industry.