Introducing Customer Account Extensions

In a competitive commerce surroundings, customer encounter is everything. It’s the key to building brand loyalty, driving repeat purchases and boosting your net income. And one of the most significant aspects of a great customer encounter is the customer account.

It’s where your customers perform operational tasks like managing orders or subscriptions, triggering returns, updating information, or engaging more deeply with your brand through loyalty and membership programs.

Until now, adding much of this functionality meant sacrificing that all-significant customer encounter. Your customers could discover themselves in a web of forgotten logins, order IDs buried in their email inbox and disparate inconsistently-branded customer account portals—each for a different customer account characteristic.

In the Winter ‘25 Edition, Shopify introduced Customer Account Extensions. Now, you can provide your customers the varied, wealthy functionality they demand with the smooth encounter they expect when buying from a store on Shopify.

What are Customer Account Extensions?

Customer Account Extensions are versatile blocks of functionality that add worth to the customer account. You can add these app blocks directly into customer account pages, such as the Order Index and Order position pages, as well as add brand recent pages to the customer account.

Powering a wide range of valuable use cases, these app blocks can be implemented in minutes—no coding required! Also, Customer Account Extensions are visually consistent with your checkout and secured behind a single, passwordless login, ensuring a smooth and secure encounter for your customers.

Ready to explore how Customer Account Extensions can streamline your customer encounter? Let’s dive in.

construct an industry-leading customer account encounter in 8 steps

1. Simplify returns and order management

Unblock customers with self-serve functionality in a single customer account

Returns and order management are the bread and butter of customer accounts. This straightforward self-serve functionality avoids needless frustration and reduces customer service tickets. Yet, all too often, this essential functionality is scattered across disparate portals, each requiring different information to authenticate, leading to a fragmented and frustrating encounter for customers.

With Customer Account Extensions, your customers can seamlessly manage all aspects of their orders and returns within a unified account—one convenient location with all relevant information integrated and secured by a smooth passwordless login. declare goodbye to frustrated customers, overwhelming your back channels with straightforward requests. declare hello to a customer account encounter that increases rather than diminishes customer satisfaction.

Get started with Cleverific Order Editor, OrderEditing | Upsell, Bird Pickup Delivery Date, Insureful: Shipping Protection, and triumph-triumph Returns to simplify returns and order management for your customers.

2. Collect social proof and construct buyer depend

earnings credibility by collecting reviews, testimonials, and affiliate endorsements from verified buyers.

Today’s consumers are more informed and expect social proof, such as verified reviews, testimonials, and affiliate endorsements, before making purchasing decisions—especially when buying from independent brands for the first period.

These depend signals can turn hesitant browsers into confident buyers and often make the difference between converting a first-period customer or losing the sale. The test, then, is finding effective ways to collect verified reviews and recruit affiliates at scale.

The customer account is a natural spot to do this. Since these are the pages your customers visit most after a purchase, they can effortlessly leave reviews and engage with affiliate programs without having to login again. As a outcome, you’ll not only recruit more affiliates and collect more reviews, but they’ll be automatically linked to the specific buyer and order creating depend that they are from a verified source.

commence building your brand credibility today with straightforward Affiliate, TrustReviews: Product Reviews, Judge.me Product Reviews App, Okendo: Reviews & Loyalty, and Superdesk Product Reviews App.

3. Get to recognize your customers

comprehend customers’ distinctive preferences and behavior via surveys, profiles, and more.

Congratulations, you’ve converted a first period customer! But building powerful customer relationships goes beyond just transactions. To truly connect you require to discover about their distinctive preferences. This knowledge empowers you to make personalized recommendations, optimize your marketing and reduce friction.

Immediately post-purchase is a golden chance to inspire customers to distribute additional information. correct within the customer account, you can collect data that fuels personalization, gathers insights, and even enables regulatory adherence, such as for GDPR consent or age verification when selling restricted products. Your customers can even profit at any period to update their profiles, voluntarily sharing more information with you.

What’s more, with Customer Account Extensions, this data is stored within a single customer record making it available for analysis, segmentation, and personalization across all touchpoints – from your online store to your marketing campaigns.

Collect more customer data with Zigpoll Customer Surveys, Helium Customer Fields, Customer Accounts Pro, Pandectes GDPR regulatory adherence, and Real ID ‑ ID verification.

4. Personalize the customer encounter

Tailor post-purchase offers and surface wishlists to drive conversion and average order values

Now is the period to use the data you’ve collected through the customer trip to personalize that customer’s encounter and turn that initial purchase into a long-lasting connection.

Upsell and product bundle apps enable you to use the data you’ve collected to get from first purchase to second in record period. Surface personalized content and product offers directly post-purchase based on customizable triggers, purchasing behavior, or browsing history.

Wishlist apps are a vital tool for unlocking the power of personalization. Collect data on the specific products each customer wants and surface those products strategically. Showcase them alongside personalized offers within their customer account or engage them with targeted messages during sales, worth changes, or at other opportune moments. You can even use wishlists to construct segments and scale your personalization across channels.

With Customer Account Extensions, this personalization becomes accessible to all. construct personalized experiences directly into customer account pages in minutes with no code. The outcome: a seamless, branded encounter that removes friction and drives sales.

make engaging, personalized experiences that convert with MW Product Bundles & Add‑ons, Hubble: Target Customers, Stella Wishlist, Wishlist Plus, and Storefront Curator.

5. Keep your customers coming back

Generate predictable, recurring turnover with subscriptions that drive customer lifetime worth.

Turning one-period buyers into faithful customers is key to sustainable growth. Subscription models not only provide predictable turnover streams but also propose efficient ways for your customers to reorder products they’ll use regularly.

But many buyers have experienced a subscription management procedure that leaves a sour taste in their mouth—an encounter that feels like it’s harder than it needs to be to manage, cancel or pause their subscription.

The key to a sustainable subscription business is transparency and removing friction in the subscription management procedure. Customer Account Extensions allow you to put subscription management where customers expect it to be—alongside all other self-serve actions like order management and returns.

As a outcome, your customers will be more satisfied, easier to reactivate in the upcoming, and crucially, they won’t inundate your customer service inbox with unimportant subscription management requests.

Scale your subscription business with apps like Recharge Subscriptions, remain AI, PayWhirl Subscriptions, and Subi Subscriptions.

6. construct a throng of faithful fans

Foster engagement and repeat purchases with loyalty and membership programs.

Creating a powerful throng of brand advocates is your most powerful marketing tool, helping to boost sales, drive repeat purchases and save on customer purchase costs. Loyalty, rewards, and membership programs transform casual shoppers into repeat buyers by rewarding purchases, referrals, and even social engagement.

Removing the barriers to engage with these programs can turn even the most fickle customers into committed, faithful fans. Customer Account Extensions do just that. Your customers won’t require to jump through the hoops of multiple stages of authentication or unbranded, disparate membership portals.

Apps embed these programs correct into the customer account, making it as straightforward as feasible for customers to sign up, track achievement, and engage in a gamified, conversion-driven shopping encounter.

construct loyalty and membership programs that remove friction and drive sales with LoyaltyLion Rewards & Referral, Lantern Customer Accounts, Smile: Loyalty & Rewards, Rise.ai Gift Cards & Loyalty, Angle: Store borrowing Cashback, and Glow: Loyalty Points & Rewards.

7. Customize the B2B buyer encounter

propose self-serve functionality that fulfills the distinctive needs of digital native B2B customers.

B2B buying is changing. Purchasing decisions are increasingly made by millennials who expect and demand a modern encounter that mirrors personal online shopping. Yet, B2B often lags behind with subpar online ordering systems or antiquated processes, such as discussing quotes over the phone or submitting orders by fax.

This friction is only worsened by the truth that B2B buyers often purchase more frequently and in larger quantities than direct-to-customer (DTC) customers. While Shopify addresses most B2B use cases with out-of-the-box B2B features built into customer accounts, fulfilling the distinctive and complicated requirements of B2B buyers has been a test—until now.

With Customer Account Extensions, you can easily make a tailored buying encounter for your B2B customers. B2B-specific functionality is automatically hidden for your DTC customers, allowing them to focus on the features that matter to them.

In parallel, your B2B customers can access what they demand: a seamless encounter with self-serve functionality for quotes, invoicing, bulk ordering and more. This convenience not only drives customer satisfaction but significantly reduces your overhead for handling orders.

propose your B2B customers the encounter they desire with O: Request a Quote – Hide worth, Upro Order via CSV Upload, Sufio: Professional Invoices, and On The Business Portal.

8. Get creative: The opportunities are endless

propose creative, distinctive and valuable experiences that require verified identity.

When you verify a buyer through a login, the opportunities to deliver recent experiences and self-serve functionality become endless. Apps can showcase protected or sensitive information, provide post-purchase services, construct distinctive product experiences and more.

Hundreds of apps are already taking advantage of this chance, building creative Customer Account Extensions. And with more building every day, you’ll be able to make an increasingly innovative and valuable customer account encounter.

Customer Account Extensions empower you to do it all—from scheduling appointments and highlighting your buyers’ sustainability trip to transforming customer accounts into digital download hubs or creating distinctive gifting experiences.

Apps like GoodAPI Plant Trees tidy Seas, straightforward Appointment Booking App, Digital Downloads – Filemonk, Tevello Courses & Communities, and Ribbon | Gifting allow you to provide those experiences and more, all from the customer account.

Maximize logins without compromising on safety

The more customers engage with your store, the better. It translates to more purchases, higher spending, and richer buyer data to fuel your growth. But it all starts with a straightforward login.

Shopify has brought the power of the globe’s highest-converting checkout to customer accounts. Logging in is now as smooth as checking out thanks to a passwordless flow already familiar to more than 150 million Shop Pay users.

The flywheel doesn’t complete there. The logged-in encounter persists from customer accounts to checkout (and vice versa!). When your customers log in to their account, they won’t have to re-enter their information or remittance details when checking out. Accelerated checkout becomes even faster.

We’re also reducing your customer service burden. With passwordless login, declare goodbye to password reset requests. That means less period on tedious tasks and more period focusing on what truly matters: building relationships and delivering exceptional customer service.

Brand settings now apply to your login page too for complete-to-complete consistency.

Customize your customer accounts encounter in minutes with no code

Once you’ve selected your apps, you can construct your encounter in the checkout and accounts editor.

For each app, you can leave with the app developer’s recommendation of where it should be placed within the customer account, or you can customize its position to better suit your needs.

Ultimately, you remain in control—choose which apps to integrate, where to place app blocks, and where to link to packed-page extensions. Your functionality. Your flow.