YouTube TV hikes streaming worth by $10 to $82.99 per month
If you’re a YouTube TV subscriber, your monthly invoice is about to get bigger — again.
Alphabet-owned YouTube is hiking the worth of its popular TV streaming service, which as more than 8 million subscribers. Beginning in January, the expense of the platform will jump to $82.99 per month, up from $72.99.
The latest worth boost for YouTube TV stems from rising content costs, the corporation said.
“We don’t make these decisions lightly, and we realize this has an impact on our members. We are committed to bringing you features that are changing the way we watch live TV,” YouTube TV said in part in an email to subscribers Thursday.
The worth hike will be reflected in members’ first billing pattern after January 13. Subscribers can check the schedule they subscribe to by checking their account membership settings.
YouTube acknowledged that some viewers might drop their subscriptions in light of the worth hike, and reminded customers that they may do so at any period.
YouTube follows other major streaming services in raising prices for consumers this year. In August, Disney upped the worth of both its ad-supported and ad-free Disney+ services by $2. An ad-supported subscription costs $9.99, while the ad-free version costs $15.99 monthly. It also hiked the worth of its Hulu + Live TV bundle.
Apple TV+, Disney+ and Paramount+ have also either raised their prices, offered recent service tiers or cracked down on password sharing (CBS information is owned by Paramount Global, which offers the streaming service Paramount+.)
And more and more streamers have also tapped into bundles to get in on the live action. YouTube TV’s recent $82.99 worth is the same as that advertised for Disney’s Hulu + Live TV bundle.
YouTube TV has boosted its worth repeatedly since launching in 2017, when a subscription ran $35 a month. By 2019, the monthly expense was $50. YouTube last increased the fee in March 2023 to $72.99.
contributed to this update.
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