11 One-Pager Examples for tiny Businesses + Template

Modern audiences are accustomed to quick, direct communication. A well-written summary or overview can be an effective way to prevent readers from ignoring your communication simply because it’s too long. Businesses habit this succinct communication style by creating one-pagers.

discover how companies use these concise, information-packed documents to distribute information in an engaging way.

What is a one-pager?

A one-pager is a single-page document a business creates to provide an overview of its brand, product, or assignment. It can be physical (such as a printout) or digital (such as a PDF file). One-pagers recap a topic and now it in a visually appealing format. Concise and straightforward to read, one-pagers often incorporate lists, charts, and graphic design elements to organize information in a user-amiable way.

Businesses make one-pager templates for both internal and external communications. For example, your business might distribute a one-pager describing a product’s recent features to potential customers. This can be particularly useful if the product is highly technical, expensive, or brand-recent.

For investors, your business might make a sheet detailing the corporation mission, way, and key objectives. The exact content will vary depending on the document’s purpose.

Business one-pager example

Types of one-pagers

• corporation one-pager
• Sales one-pager
• Product one-pager
• occurrence one-pager
• enterprise one-pager
• Employee orientation one-pager
• Marketing one-pager
• act update one-pager
• assignment one-pager
• showcase one-pager
• Competitor analysis one-pager

One-pagers vary widely, but typically, you desire to include the corporation name, a heading, an introduction section, contact information, and a call to action. The rest will depend on the type of sheet you’re creating. Here are some of the most ordinary types of one-pager templates:

corporation one-pager

A corporation one-pager provides a general overview of your business. These sheets often include the corporation mission, an explanation of the worth proposition, and a description of products or services. corporation one-pagers can be for a range of audiences. Your business may use them to entice potential customers or distribute them at networking events to construct professional relationships with suppliers, distributors, or upcoming employees.

Sales one-pager

Sales one-pagers are for your target spectators of customers or prospective clients. These sheets describe a product or service and highlight its appeal. Sales one-pagers may be particularly beneficial for business-to-business (B2B) brands or companies with large corporate clients. Your sales teams can use these documents as “leave-behinds,” distributing the one-pagers during or after sales meetings to assist clients or prospects recall the details of the showcase.

In addition to product details and contact information, sales one-pagers include all the information required for purchasing, including the worth and any discounts or financing options you may have.

Product one-pager

A product one-pager provides details about your product or service. These documents are more concentrated than corporation or sales one-pagers. Instead of a mission statement or sales pitch, they include product specifications and detailed information about features.

Your product one-pagers can target potential customers, educate recent employees, or communicate with external stakeholders. Depending on the spectators, you may also include pricing details, a product advancement timeline, and the product’s key benefits.

occurrence one-pager

An occurrence one-pager serves as a navigator for your occurrence attendees. Your corporation might make these sheets for conferences, corporation off-sites, or any other assembly. Engage and inform the spectators by including basic details like venue information (including room and booth numbers at large events), a list of speakers, a schedule of activities, and social media hashtags.

enterprise one-pager

Use enterprise one-pager templates for marketing, networking, and courting potential investors. Include a description of your business concept and an explanation of how you’ll achieve it, your corporation name and contact information, short professional bios for your key throng members, and capital raising position information.

Employee orientation one-pager

Having a single reference sheet helps recent employees easily discover the information they require during onboarding. Orientation one-pagers may include key information about leadership, corporation population, and critical policies. If you schedule to print the one-pagers, avoid including confidential corporation information, such as access codes. This will protect your corporation in the occurrence the employee misplaces the sheet in a community space.

Marketing one-pager

Marketing one-pagers are documents that provide an overview of brand guidelines for your corporation’s marketing throng or for design firms or PR agencies that might be creating content for you. Marketing one-pagers might include an image of your logo, hex codes (or swatches) for your brand colors, a list of approved fonts, a description of your brand voice and tone, and key objectives.

🌟 discover what goes into attractive brand guidelines and make a style navigator for your business, with examples from successful brands.

act update one-pager

A act update one-pager includes high-level act information such as monetary projections, key milestones, and upcoming objectives. Provide act one-pagers to your internal stakeholders as a reference during all-hands meetings or other significant corporation discussions.

assignment one-pager

Use assignment one-pagers for internal communication to bring your throng members up to speed on recent initiatives. These sheets provide key information like the scope of work, assignment timeline, and contact information for throng leaders. They may also discuss methods and plans for achieving goals.

showcase one-pager

Distributing a physical one-pager to your internal or external stakeholders during a showcase can assist listeners pursue along. Include a title, relevant charts or visuals, and a summary of the showcase’s content. One-pagers like these can assist reinforce your communication and provide obvious path for any attendees with questions.

Competitor analysis one-pager

explain how your product outpaces its competitors with a competitor analysis one-pager. These sheets make a direct comparison between two or more products. They typically include details about product features, pricing, and benefits. Using columns or other straightforward layouts to display these details side by side can assist your readers quickly identify differences.

Tips for writing one-pagers

Creating one-pagers can be challenging since a single page doesn’t provide much space to express complicated ideas, but the best ones are thorough, succinct, and visually appealing. Here are tips for creating compelling one-pagers:

Focus on core information

Effective one-pagers are short and memorable. Focus on including only the core information in the copy. Avoid inessential details and long, wordy paragraphs. Consider presenting information with bullet points or charts to keep the word count down. Writing in a concise manner will make it easier for readers to engage with the content. If your sheet has too much text, it might look overwhelming.

borrowing graphic design

Use design to back your communication. Include visual elements like images, graphics, or charts to add aesthetic appeal and assist readers procedure the information. Work with a designer or use a one-pager template to make an appealing layout. Formatting can assist shatter up large blocks of text and organize the information in a reader-amiable way.

ponder about the spectators

Imagine yourself as the reader. Tailor your content to address any questions or concerns your spectators might have. inquire yourself why someone would desire to engage with your document. Aim to make a one-pager that offers users worth.