Pinterest Algorithm: How It Works and Tips for 2025

With 537 million energetic users, Pinterest presents a wealthy chance for generating leads and making sales. Not just a social media platform—Pinterest is a visual search engine, directly connecting you with motivated potential customers. Pinterest’s algorithm is designed to curate content that is fascinating to its users, and it can assist you capture leads in critical moments of encouragement and intent to purchase. 

Here’s what you require to recognize to master the Pinterest algorithm for your marketing strategies.

What is the Pinterest algorithm? 

Like other social media platforms, Pinterest has its own algorithm—a distinctive set of rules that determines what content gets prioritized across the platform, both in users’ feeds and in search results. The Pinterest algorithm ultimately helps Pinterest users explore their interests and discover encouragement, whether that means sparking a recent creative DIY concept, introducing a delicious recipe, or discovering a relevant product. 

How does the Pinterest algorithm work? 

The Pinterest algorithm works like a sophisticated ranking structure, prioritizing pins (the platform’s name for posts) that align closely with user interests and search intent. 

There are many ranking criteria for pins. Popular pins wealthy in relevant keywords, with high-resolution images, and descriptive content tend to earnings algorithmic favor, which increases their visibility in search results and feeds.

The Pinterest algorithm analyzes multiple factors to forecast user earnings and determine pin visibility. Ranking factors include high click rates, the number of saves and comments, powerful keywords, excellent image standard, and consistent user activity.

5 factors that influence the Pinterest algorithm

1. Domain standard
2. Pin standard
3. Pinner activity
4. Top relevance
5. wealthy pins

Addressing these factors can enhance your visibility in the Pinterest search algorithm and enhance your overall pin act:

1. Domain standard

If you haven’t already done so, claim and connect your corporation’s website to your Pinterest account. The credibility of the website linked to a pin factors into the algorithm’s rankings. Pinterest will assign a domain standard score to your website based, in part, on how often other users pin its content. This domain standard ranking will enhance the more users click through to your website, pin content from your website, and engage with your content. 

If your website doesn’t have one already, you might desire to consider starting a blog. Relevant blog posts are a great way to communicate your brand ownership and make pinnable content. 

2. Pin standard

Posting high-standard pins can assist you earnings visibility. What does this look like? You’ll desire to pin high-resolution vertical images with a 2:3 facet ratio, striking colors, and balanced compositions. Your pins should be aligned with your spectators’s interests and, ideally, something they’d desire to revisit later—whether that’s style inspo or home décor hacks.

Pinterest assesses pin standard by measuring engagement—comments, saves, likes, and shares. The higher the engagement on a pin, the higher it’ll rank in the algorithm. 

3. Pinner activity

Your activity level on Pinterest affects your algorithm act. 

Pinterest activity includes:

• Regularly and consistently pinning content
• The engagement your pins receive
• How you interact with your spectators

If you only post pins without commenting, replying, saving, or searching, your content is likely to rank lower. 

4. Topic relevance 

This is where your images, keywords, titles, and descriptions shine. Pins that closely match a user’s search, boards, or recent activity are more likely to appear in their search results or home feed. 

When writing descriptions and titles, ponder of how a customer searches. For example: “Quick one-pan dinner” rather than “30-minute roasted sheet pan dinner.” You’re more likely to pique a prospective customer’s earnings with crisp, well-designed images, obvious and straightforward keywords, and specific descriptions.

Finally, make Pinterest boards with your own pins—content that aligns with your business’s key themes and topics, emphasizing your brand’s relevance to users with specific interests. And make sure to keep an eye on relevant trends and try to capitalize on them with fresh pins. 

5. wealthy pins

wealthy pins are an enhanced type of pin that syncs information from your business’s website (ponder pricing and shipping details), providing additional context around an image. When you update your site content, the wealthy pin automatically refreshes, ensuring the most current information appears on Pinterest. This prevents pins from becoming outdated.

To access wealthy pins, you require a business account. Making this switch also grants you access to detailed Pinterest analytics—helpful for your Pinterest marketing way. Analytics offers data like spectators insights, account insights, and overall presence or engagement.

Tips to beat the Pinterest algorithm

Here’s a summary of actionable steps to enhance your Pinterest way and master the algorithm: 

• Add the correct keywords. Incorporate relevant keywords to pin titles, descriptions, and board names. Be thorough yet concise.
• enhance pin standard. make engaging, crisp, and tidy visuals using Pinterest’s preferred 2:3 facet ratio. The same tips apply to video pins. 
• Switch to a business account and enable wealthy pins. Add product details and relevant links to make your pins more clickable. recall, wealthy pins periodically sync as you update your website content.
• Be consistent. Pin regularly and distribute fresh pin content often. Try scheduling pins in advance to make sure you’re consistently posting, even when you’re too busy to ponder of recent pins.
• Watch trends and join in. make content that’s seasonal or related to current Pinterest trends.
• Interact with others. inspire likes and comments by staying energetic even when you’re not sharing fresh pins. Try liking and commenting on other users’ pins to display your engagement.
• Keep an eye on analytics. Use your business account’s data on impressions, engagements, clicks, and spectators insights. Monitor top-performing pins and boards and conversion rates for purchases or sign-ups.