How To Make an Interactive Website

Interactive web design can dramatically ramp up the ecommerce customer encounter. A recent study by Mediafly found that dynamic websites with interactive features saw 52.6% more user interaction than static content. Static content is viewed for an average of 8.5 minutes, compared to 13 minutes for interactive content. When you make websites with interactive experiences like personalized product recommendations, virtual try-ons, and quizzes, customers remain onsite longer, which helps your net income. 

discover how interactive elements might advantage your online business, and ways to implement interactive content into your site. 

Why are interactive ecommerce websites significant?

When an ecommerce site has interactive elements, the user gets a worth-added browsing encounter: The website is fun to use, making them more likely to stick around, browse, and buy, which ultimately benefits the merchant. For example, quizzes are popular and inspire sharing, making them a fun add-on for site visitors and a referral tool for businesses. 

Creatinginteractive features—like virtual try-on tools, quizzes, live gossip, and personalized recommendations—can navigator to more customer engagement, lower bounce rates, and increased conversion rates. The more fascinating and engaging the interactive content is, the more likely users are to distribute the website element on social media.

Ways to make ecommerce websites interactive

• Animation
• Video
• Dynamic scrolling
• Carousels
• gossip
• Quizzes and surveys
• Infographics
• Social media integration

Interactive website design is all about creating opportunities for visitors to engage with your brand. Not every element or page will require interaction to achieve, but adding interactive elements here and there will make an otherwise static site more dynamic. Consider implementing a few of these different types of interactive content in your schedule:

Animation

Animations are fun to watch and naturally draw attention, which can make otherwise idle period spent on the website feel more valuable to the user. receive loading times, for instance. When a web page is loading, users get impatient. To keep them from bouncing, you can add a loading animation to the page or an animated pointer. The animation might display the loading advancement in real period, which can reduce the perceived loading period. 

Hover animations that transformation when a user hovers on a button or other element can also be useful. The interactive element grows, shrinks, or changes color. It’s a subtle form of animation, but it captures just enough attention to reassure the customer that the site is actively responding to their gestures. 

Video

Videos are even more captivating elements than animations. However, they also receive longer to load, so make sure videos are optimized. A video loop in the background of the hero section at the top of your business’s web page can not only establish brand personality but also showcase products in action and represent joyful customers in your target demographic. You can add other videos to demonstrate how to use products, adding worth to the browsing encounter.

Dynamic scrolling

Scrolling a web page can shift along two axes: horizontal or vertical. Everyone is familiar with straightforward vertical scrolling, but these other dynamic scrolling patterns propose intrigue for visitors:

• Horizontal scrolling. Space savers, horizontal scrolling patterns reveal content beyond the window border. Users are enticed to browse left or correct to view what they may be missing, which is especially significant on mobile devices where space is at a extra charge. Kwok Yin Mak’s designer capital collection website is a great example of horizontal scrolling and eye-popping animation effects.
• Infinite scrolling. Infinite scroll invites users to keep scrolling vertically as if there’s no page bottom. The visitor knows there’s more, and they desire to view what will arrive up. 
• Parallax scrolling. Parallax scrolling is a technique borrowed from video games, where the webpage achieves the illusion of depth. As the user scrolls, other interactive elements shift at a different speed, which tricks the eye into perceiving a three-dimensional result. Parallax makes the website feel more alive and responsive, which nudges further engagement with the site content. 

Carousels

desire to boost engagement and make navigation easier? Add user-amiable carousels to showcase multiple products or promotions in a single region. Visitors pattern through different product images or product categories. They are great for featured products, recent arrivals, seasonal offers, and even testimonials. Carousels are mobile-amiable, too. They adjust well to different screen sizes and devices.

gossip

Add a live gossip or conversational AI characteristic to let users interact with your business in real period, respond questions, and personalize customer back. By offering immediate assistance, you can boost loyalty with your customers. Consider implementing a live gossip app like Tidio or Gorgias to integrate this characteristic into your store.

Quizzes and surveys

Quizzes and surveys are popular because the user learns something about their own preferences. For example, at Champo, a hair worry business, visitors are invited to engage in a hair personality quiz to discover which Champo worry regime is correct for them. At the conclusion of the quiz, the customer’s hair personality is shared, with options to discover more about the profile and browse the associated product category. 

Infographics

Infographics, which are visual representations of data, receive information that would be stale in textual or numeric form and provide it a makeover. The visual display of colorful diagrams and charts adds punch and sizzle to the communication. Use them to explain complicated product features, contrast product options, and characteristic customer testimonials. You can make the infographics more interactive by adding clickable regions inside the graphic or sliders to display product comparisons conveniently. 

Social media integrations

Connecting an ecommerce store with popular social media platforms nurtures throng engagement and user-generated content (UGC), bringing more traffic and referrals back to the website. It’s enjoyable to have a sign-in procedure where customers can log in with social media credentials. You can add sharing buttons to products and other areas, and display social media reviews and shoutouts, which affirm brand credibility. A blog post, for example, would now a perfect chance for social sharing buttons. 

Examples of engaging interactive sites

• Meow Meow Tweet
• Cheekbone Beauty
• WP Standard
• Camille Brinch
• Manitobah Mukluks

These website examples highlight how interactivity is useful for building engagement on ecommerce websites:

Meow Meow Tweet

Meow Meow Tweet sells ethical and natural personal worry products with a personalized, quirky touch. Browse the homepage and note the hover effects such as animated line art over menu selections, and menus that fade in as they pop out. A horizontal text crawl promotes energetic sales and specials. Below the fold is a video loop that shows joyful customers using Meow Meow Tweet products. These moving parts make the site feel much less static. 

Cheekbone Beauty

Cheekbone demonstrates how interactivity doesn’t have to be super flashy to be effective. Subtle motion graphic effects like fade-ins and animated warm spots on product images keep visitors concentrated on the content. A carousel lets users browse featured products. At the bottom of the home page is another carousel with social media testimonials, and the multi-pencil shade match quiz invites users to engage and enter the sales funnel. 

WP Standard

WP Standard’s website immediately pulls customers in with an evocative video loop of ancient-fashioned film distribute. A “Shop recent Arrivals” call-to-action button is superimposed on the video, making excellent use of screen real estate and inviting a point of entry into the catalog. Scroll down the page to discover more subtle interactive design features like product carousels and zoom effects on images.

Camille Brinch

Camille Brinch, a jewelry merchant, adds interactivity using video content and clever hover effects. Hover over a necklace product card, and the image flips to a model wearing the necklace, so you can view how it looks. Vertical scrolling keeps users on the edge of their seats, as the product-concentrated layout grid is mixed with striking videos like glossy magazine ads arrive to life.

Manitobah Mukluks

Manitobah Mukluks uses video on half of the screen, so it doesn’t dominate the hero region. The left side is reserved for featured products and call-to-action buttons—a best of both worlds, if you will. Notice how well-matched the video content is to the brand. 

How to make an interactive website FAQ

How do you construct an interactive website?

Web design of an interactive site combines coding knowledge and creative design, using web advancement frameworks like React or Angular to make dynamic user interfaces. Building blocks like JavaScript and HTML5 can be used for interactive elements such as animations, sliders, and forms, or you can leave with a no-code website builder that also allows editing of HTML.

What makes some web pages interactive?

Interactive web pages have dynamic elements for users, such as clickable buttons, forms, sliders, animation effects, videos, quizzes, personalization features, and other forms of enticing content. By responding to user engagement, interactive websites provide customers reasons to stick around.

What is the difference between a website and an interactive website?

The difference depends on the website’s purpose. A traditional website is a throng of static web pages whose mission is to provide information or services. An interactive website goes further, encouraging users to get more involved with accessible features like links, forms, quizzes, and live gossip.