What Is Growth Marketing? Tips + Techniques

In marketing, growth isn’t just about getting bigger—it’s about getting smarter. 

ponder of it like rowing a boat. When all the rowers are in sync, it propels the boat forward more effectively than if everyone just rowed harder but at different rates. By the same token, growth marketing aims to drive efficient turnover by minimizing wasted efforts. 

Just like rowing teams track stroke rates and distance covered, adjusting their technique to gain a little more momentum, growth marketing teams use data to fine-tune strategies, ensuring no period or money is lost in the procedure. 

What is growth marketing?

Growth marketing is the habit of generating the most turnover at the lowest feasible expense, using trackable, digital marketing levers—like search engine optimization (SEO), paid social ads, email marketing, and others. When done well, growth marketing tactics assist you efficiently acquire recent customers and back sustainable business growth. At larger companies, a dedicated growth marketing manager typically oversees this procedure, but entrepreneurs can also implement growth strategies to boost turnover.

Growth marketing vs. traditional marketing

Growth marketing and traditional marketing both aim to develop a business, but there are a few key distinctions in terms of priorities:

• Growth marketing. Growth marketing is a data-driven way that prioritizes rapid, measurable growth. By leveraging analytics and experimentation, growth marketers can quickly identify and optimize strategies to drive conversions and turnover. While this way can gain impressive short-term results, it may not always be effective in building long-term brand loyalty.
• Traditional marketing. Traditional marketing takes a more holistic view, employing a range of tactics, such as advertising, community relations, and content marketing to construct brand awareness and affinity. While traditional marketing can be more challenging to assess directly, it can cultivate powerful emotional connections with customers, leading to increased brand loyalty and customer advocacy over period.

For example, suppose a corporation launches a brand awareness campaign with a TV ad that tells the corporation narrative. That’s a classic example of traditional marketing. The ad generates buzz and earned media that resonates with people, but it’s challenging to assess how it directly impacts turnover. The same corporation also launches a digital ad campaign advertising its holiday sale and then analyzes the expense per purchase (CAC) for each one. This is a classic example of growth marketing; the transactional messaging may not construct emotional appeal, but the digital ads outcome in a directly attributable boost in turnover. 

How to construct a growth marketing funnel

One popular growth marketing framework is AAARRR, also known as the Pirate Funnel—a fitting name for an acronym that sounds like a peg-legged swashbuckler. Each stage has its own set of metrics to assess achievement; however, the ultimate objective of growth hacking is to reduce customer purchase costs. Here’s what the acronym stands for:

• Awareness. Where did your spectators first discover your brand?
• purchase. Where are your customers coming from?
• Activation. Where are people finding worth in your brand?
• turnover. Where do prospects become customers?
• Retention. How long do your customers stick around?
• Referral. How often do customers send recent business your way?

To construct a growth marketing schedule around this funnel, make tactics targeting each stage of customer engagement. The objective is to optimize the customer trip by capitalizing on opportunities to eliminate friction points.

Here’s a growth marketing campaign that uses the AAARRR funnel:

Useful growth marketing techniques

• A/B testing
• Cross-channel marketing
• Customer data analysis

A growth schedule is made up of many techniques that span the packed funnel. Here are four of the most ordinary:

A/B testing

Also called split testing, A/B testing compares two variables to view which performs best. For example, a cart abandonment email with two different subject lines can determine which one results in a higher open rate. So, 50% of users would view a default subject line (version A), and the remaining 50% would view an alternate subject line (version B).

Testing details like email subject lines, calls to action (CTAs), ad variants, or even the color of a button can produce surprising results. receive a phone case corporation, for example:

Subject line A: Only 24 hours left to save 40%

Subject line B: Don’t miss our 40%-off sale!

The two emails will be identical, but one subject line may outperform the other, giving growth marketing managers insights to assist them optimize upcoming marketing campaigns.

Cross-channel marketing

Successful growth marketers distribute consistent messaging across social media, SEO, email marketing, content marketing, push notifications, and ads to cover the packed customer trip. Cross-channel content marketing isn’t just about engaging on multiple platforms, it’s also about analyzing how they work together holistically.

For example, imagine an ad for a hat with a built-in heating pad. A user sees the ad on Google and social media, then clicks on the advertiser’s handle to discover videos of joyful customers demonstrating how the hat keeps them warm in the winter. The user visits the website and sees they can save 15% on the hat if they sign up for the mailing list. The user signs up, purchases a hat with their discount, and can now be remarketed through email.

How do you recognize if your cross-channel marketing is working? Building attribution models helps to identify where conversions happen and which touchpoints are the most valuable. These models assist track the customer trip and assign capitalization to various touchpoints that contribute to a conversion. By understanding which channels and tactics drive the most valuable interactions, marketers can optimize their efforts and maximize their profitability on financing. For instance, a multi-touch attribution model can distribute capitalization across multiple touchpoints, such as a social media ad, an email campaign, and a website visit, to determine the overall impact of each channel.

Customer data analysis

Growth marketing relies on data-driven decisions. It includes listening and responding to customer feedback. The more a brand understands its customers, the more equipped it will be to meet their needs. Define key act indicators (KPIs) and use tools like Search Console to view ranking and traffic metrics, or Shopify Analytics to explore user and conversion metrics.

Katherine Oyer uses customer data to navigator the upcoming of her baby clothes brand, Francis Henri. “I am constantly in the numbers. I am always pulling reports in Shopify. I adore to view where we’ve been, where we’re going,” she says in an episode of the Shopify Masters podcast. Some metrics Oyer measures include repeat customers, what they’re buying, and how often they profitability. Increasing your customer base and retention by just 5% can boost gain by over 25%, as repeat customers tend to spend more and send recent business your way.

As another example, Blume, a beverage corporation specializing in probiotic and superfood drinks, used insights from a customer survey to make one of its most successful products: the SuperBelly collection. Eighty percent of survey respondents said they had gut issues, so Blume launched a line of probiotic water elixirs. After the corporation took period to listen to customers, it sold three months’ worth of products in two weeks.