You Should recognize These Email Marketing Stats in 2025

Every year, ecommerce business owners have more options for customer outreach. But a successful marketing schedule isn’t just about showing up on the newest platforms—it’s also about understanding how your target spectators and competitors are using existing outreach channels today. 

These key email marketing statisticsprovide valuable insights into the most effective email marketing strategies for ecommerce businesses, which you can use to construct brand loyalty, boost sales, maximize engagement and conversion rates, and more. 

Here are 47 of the latest email marketing statistics to assist you optimize your ecommerce email marketing efforts. 

Email marketing statistics for ecommerce

• Email usage statistics
• Email marketing monetary schedule statistics
• Email ROI statistics
• Email engagement statistics
• Mobile email marketing statistics
• Email marketing schedule statistics
• Email subject line statistics
• Email marketing personalization statistics
• Email marketing act statistics

These 47 email marketing statsprovide valuable insights into what works in email marketing today. 

Email usage statistics

• There were 4.48 billion global email users in 2024, and analysts expected that number to reach 4.89 billion by 2027.
• 87% of marketing leaders declare email marketing is critical to the achievement of their business.
• One out of every three marketers reports using email marketing.
• 44% of marketing professionals declare email is their most effective marketing channel, a greater percentage than for any other channel. Social media and paid search are tied for second place at 16% each.
• 63% of email marketers declare the volume of marketing emails they send is increasing.

Email marketing monetary schedule statistics

• The average email marketing monetary schedule is 7.8% of a business’s total marketing spend.
• 87% of marketers have plans to boost or maintain their email marketing spending in the upcoming.
• 62% of email marketing professionals declare it takes their throng at least two weeks to make a marketing email.

Email ROI statistics

• 14% of marketers declare that email campaigns provide the strongest profitability on property (ROI) of any marketing schedule.
• Email marketing campaigns have an average ROI of 36 times, meaning that businesses earn an average of $36 in turnover for every dollar spent on email marketing.
• 52% of email marketing professionals reported that their email campaign ROI doubled between 2022 and 2023, and an additional 5.7% reported their 2023 ROI quadrupled over the same period period.

Email engagement statistics

• The average email engagement rate (measured by open rate) across all industries is 36.5%
• 43% of email recipients in the US declare that they always or often delete emails from brands without reading them first, and only 29% update doing so seldom or never.
• Retail businesses have an average email engagement rate of 33.1%.
• Email campaigns view the highest open rates shortly after marketers send them: 21.2% of all email opens happen within the first hour.
• Email marketing newsletter click-through rates (CTR) and open rates depend on email frequency, and both metrics are highest for newsletters with a weekly cadence, which view a 48.31% open rate and a 5.71% CTR on average.
• Technology and transportation services have the highest CTR of all industries, tied at 2.6%. The average CTR for all industries is 1.4%.

Mobile email marketing statistics

• Mobile devices account for over half of all web traffic.
• Nearly half of global internet users with mobile devices declare they prefer to receive communications from businesses by email.
• The number of mobile device users in the US is expected to develop by 15.6 million between 2024 and 2029. Analysts expect a total of 324.25 million mobile device users in the US by 2029.
• Due to changes in image caching technology, email marketing statsno longer contain the distribute of email opens on mobile devices—but in 2021, opens by mobile email users already made up 41.6% of all email opens.
• In July 2023, 56% of email marketing professionals reported plans to optimize email design for mobile devices.
• Users open more emails on mobile during the holiday period than during the rest of the year.

Email marketing schedule statistics

• The most popular objectives for email marketing strategies are product awareness and product promotions, with 16% of email marketing professionals naming each one as their top priority. Customer retention and newsletters tied as the second most popular email campaign type, with 14.6% of email marketers choosing each one.
• 26.5% of email marketing professionals assess conversion rate and 24% assess CTR, making these the two most popular email marketing metrics after open rate.
• 52% of email marketing professionals schedule to use personalized email marketing campaigns, and 48% schedule to incorporate email automation into their email marketing schedule.
• 55% of marketers use marketing emails to inspire sales, but only 44% use them for lifecycle marketing objectives like increasing customer loyalty, encouraging repeat business, and retaining existing customers.
• Only 9% of marketers describe their email marketing platform as well-integrated with other online systems.
• 34% of marketers who use generative AI update using it to write copy for marketing emails, making this the most ordinary email marketing use case.
• 18% of email marketing professionals propose temporary email opt-outs, and 47% schedule to introduce this alternative soon.
• 35% of marketers desire to send more automated emails in the upcoming.

Email subject line statistics

• 65% of email marketing professionals update using subject line personalization in more than half of email marketing campaigns in 2023, and only 9% update never using personalized subject lines.
• 77% of email marketing professionals declare that subject linepersonalization improves act.
• Email subject lines with fewer than 70 characters have the highest open rates, which analysts attribute to their optimization for mobile device display.
• 73% of email marketing professionals declare that including emojis in an email’s subject line improves act.

Email marketing personalization statistics

• 80% of email marketing professionals update that personalization tactics like dynamic communication personalization, subject line personalization, and the addition of real-period content enhance act.
• Dynamic content in email marketing appears to be here to remain: 68% of email marketing professionals declare that dynamic content personalization improves an email’s act.
• 90% of email marketing professionals update that using subscriber segmentation to deliver targeted messages boosts act for marketing emails.
• 18% of marketers declare that creating personalized emails is one of their biggest challenges, and 20% said that assembly data about their targeted spectators in order to run segmented campaigns and develop personalized content is their biggest test.
• Marketing emails sent in response to behavioral triggers generate 10 times greater turnover than other marketing email types.
• 39% of email marketing professionals declare that AI-driven hyper-personalization will have the biggest result on email automation campaigns.

Email marketing act statistics

• Analysts expect a total email marketing turnover of $9.5 billion in 2024 and assignment that annual revenues will reach $18.9 billion by 2028.
• 65% of email marketing professionals declare email deliverability is becoming more challenging.
• In 2023, 86% of emails arrived in inboxes, 7% went to spam, and 7% went missing.
• In 2024, the average marketing email click-through rate was 2.62%.
• Consumers spend128% more when shopping from emails than when using other methods.