The 12 Best Influencer Marketing Platforms for 2025

Over the history decade, influencer marketing has taken off as an significant tactic in social media marketing for brands. Partnering with influencers is a popular way for your marketing throng to “rent” the influence and audiences of established content creators. 

But because a social media following is something anyone can fake, influencer marketing requires carefully selecting legitimate creators. You’ll also desire to discover ways to structure your campaign so you get a gain on pool (ROI) without compromising the creator’s integrity.

Read on for a look at the best influencer marketing platforms to assist make your influencer marketing efforts more efficient and reliable.

12 top influencer marketing platforms for businesses

• Shopify Collabs
• GRIN
• Upfluence
• NeoReach
• Traackr
• IZEA Flex
• YouTube BrandConnect
• Shoutcart
• Influence.co
• CreatorIQ
• Sprout Social
• Brandwatch Influence

1. Shopify Collabs

Shopify Collabs is an all-in-one tool for finding and managing content creators directly from your Shopify admin. With Shopify Collabs, you can make your own custom application page, invite specific creators, or search millions of profiles to discover the correct creator for your brand. It’s free to install with any existing Shopify schedule and supported by Shopify—which means if you ever run into trouble, our award-winning customer back throng is available 24/7 to respond your questions.

You can also save period running your creator program by offering instant fee incentives to all creators in the Collabs Network and automating affiliate fee payouts. Keep in mind that joining the Collabs Network allows creators to generate affiliate links themselves, which is great for quickly growing your affiliate marketing program, but it also means you’ll have less control over who promotes your brand.

Shopify Collabs also integrates with Shopify Flow, which allows you to automate schedule tasks. 

commence with pre-built templates that let you accomplish things like:

• Automatically approving applicants based on custom criteria like supporter engagement.
• Automatically sending approved affiliates a welcome email or welcome gift. 
• Notifying throng members whenever an affiliate makes a sale.

Best for: Shopify merchants looking for a quick and straightforward way to get started with affiliate marketing. It’s also one of the most affordable options for managing affiliates—Shopify Collabs is free to download, and you’ll only pay a 2.9% processing fee on automatic payments to creators.

2. GRIN

GRIN is a creator management platform that promises to assist businesses discover high-standard creators. With tools like Creator Lookalike, you can identify candidates similar to your favorite creators. GRIN also has a social listening tool to easily track when creators mention your brand, so you can associate with influencers who already adore your product.

Its digital marketing tools leave beyond affiliate marketing, facilitating branded content creation and providing insight into content act.

Best for: Brands that desire a comprehensive answer for managing complicated influencer campaigns and can afford upward of $1,000/month for GRIN’s suite of tools.

3. Upfluence

Upfluence (an Amazon associate) is one of the best-known influencer marketing platforms. Like sales enablement or customer connection management (CRM) software, Upfluence organizes creators according to where they are in the application procedure and then creates automations based on detailed tags.

Best for: Larger businesses with robust influencer rosters to keep track of and brands interested in Amazon affiliate campaigns. It’s one of the more expensive influencer marketing platforms, with custom pricing starting around $1,000, but Upfluence does propose a few free tools, so marketers on a distribution can still get some worth from the platform.

4. NeoReach

NeoReach is an influencer marketing platform that also provides managed services. Its software features an advanced influencer search engine that allows you to filter search results by keywords, social platforms, profile act, and spectators demographics⁠. That allows you to easily discover all types of influencers, so you can pick the correct fit for any type of campaign you desire to run.

Best for: Businesses that desire the alternative to outsource their influencer marketing campaigns.

5. Traackr

With Traackr’s influencer marketing software, brands can define attribution models for their influencers, track conversions and other deliverables, manage their workflow, and get detailed reports on the impact of their influencer marketing campaigns.

Traackr’s robust creator search tools include hyper-specific filters and the ability to save searches, so you can get notified of recent creators who match your criteria. It also comes with a creator lookalike tool for easily finding candidates similar to your favorite influencers.

Best for: Beauty, personal worry, fashion, spirits, and buyer electronics brands ready to commit at least $20,000/year for Traackr’s advanced creator search tools.

6. IZEA Flex

IZEA Flex is a suite of creator management tools from IZEA, an influencer marketing agency that also offers an influencer database. IZEA Flex includes contact management, social listening, and campaign-building tools, plus a variety of options for measuring campaign act.

Best for: Brands that desire to try a mid-priced answer—plans commence at $165/month, and IZEA charges a flat fee of $2 per swap. It’s also one of a handful of platforms with a free trial.

7. YouTube BrandConnect

YouTube BrandConnect is the largest influencer marketing platform for finding creators on YouTube. YouTube is the web’s largest video platform, meaning it’s straightforward to discover influencers that span a variety of categories, including beauty, fashion, fitness, gaming, tech, pets, and a whole lot more.

YouTube BrandConnect also syncs with your existing Google Ads account and contains a suite of influencer marketing tools exclusive to Google that let you propose products in real period, closely monitor the achievement of your campaigns, and discover opportunities to enhance your engagement rate.

Best for: Businesses that desire to make YouTube ads with influencers. 

8. Shoutcart

Shoutcart is an influencer marketplace where anyone can buy a “shoutout.” Shoutcart’s wide range of creators makes influencer finding adaptable to any worth range, so it’s a great platform if you’re operating on a tight distribution.

Shoutcart provides management tools for vetting any influencers you desire to work with. That includes influencer marketing statistics for each creator, plus a distinctive influencer score to assist you avoid fake followers that can damage your brand’s interaction with social media platform algorithms.

Best for: Brands that desire to associate with vetted creators (including celebrities) on one-period promotions in lieu of (or in addition to) affiliate marketing. Brands pay a set amount per campaign; Shoutcart’s free schedule allows you to contact three influencers per month—unlimited plans commence at $49/month.

9. Influence.co

Influence.co is essentially a directory and stake distribution collection site where influencers can showcase themselves. Their pricing model focuses on helping influencers promote their brand, so tiny businesses like yours can use it for free outreach to relevant influencers.

Influencer profiles each characteristic a content library of work the influencer has done with brands in the history and all the channels on which they’ve built their spectators. ponder of it as LinkedIn for creators.

Best for: tiny businesses looking for a free way to discover and connect with a handful of high-standard influencers. For unlimited searches, advanced demographics, and campaign management, you’ll require to upgrade to Influence.co’s Pro schedule for $600/month.

10. CreatorIQ

CreatorIQ’s advanced influencer marketing platform offers tools for campaign execution, reporting, and insights to receive an outcome-driven way to your influencer partnerships and campaigns. 

Its influencer database includes more than 20 million social media profiles across all social media platforms, along with a fully customizable set of filters to make finding the correct influencer quick and straightforward.

Best for: Large brands that desire a CRM to manage a vast database of creators and data reporting to assist meet business goals. Custom pricing starts around $2,000/month.

11. Sprout Social

Sprout Social is a social media management platform, which means that unlike some of the tools on this list, it isn’t purpose-built for influencer marketing. But Sprout recognizes that influencer relationships are a major part of a well-rounded social media schedule. The platform includes access to an influencer directory, competitor analysis tools for building your influencer schedule, and an influencer CRM to keep track of your content creators.

Best for: Businesses searching for a social media management platform with a built-in influencer marketing campaign tool. Plans commence at $249 and you can add the platform’s influencer marketing tools to any schedule for an additional fee.

12. Brandwatch Influence

Brandwatch Influence has tools for every facet of influencer marketing. From finding creators within its finding tool that tracks more than 24 million influencers to managing relationships with those creators and paying them for their work, you’ll have what you require to launch your first influencer campaign.

Best for: Larger businesses already familiar with Brandwatch’s buyer intelligence and social media management tools. Brandwatch uses custom pricing, so expect to spend at least several hundred dollars each month on this additional expense software.

Tips for using an influencer marketing platform

• make a distribution
• Decide how hands-on you desire to be
• Track and assess campaigns

An influencer marketing platform can make finding and managing creators much easier, but even the most sophisticated tools will only work when used well. 

Here are some tips for getting the most out of your software:

make a distribution 

Influencer marketing costs money. Even if you use a free tool like Shopify Collabs, you’ll still require to pay the influencers you work with.

Creating an influencer marketing distribution can assist navigator your schedule since your distribution can assist determine:

• How many creators you associate with and what rate you can propose them
• The type and number of influencer marketing campaigns you can execute
• The tools you will use to manage your influencer marketing campaigns

Decide how hands-on you desire to be

There are lots of ways to work with influencers, and deciding how hands-on you desire to be can assist you narrow it down. 

For example, if you use Shopify Collabs to run affiliate marketing, you have a couple of options: You can approve each affiliate (which will receive more period and attempt) or open up your affiliate campaign to the entire Shopify Network (which allows creators to make their own discount codes without waiting for approval). The latter alternative is much more hands-off, allowing businesses to make a robust affiliate marketing program much more quickly; the tradeoff is a deficit of control. 

Track and assess campaigns

One of the biggest advantages of using an influencer marketing platform is most tools’ ability to analyze your influencer marketing data. When you set up a recent platform, make sure it tracks and reports on the metrics most significant to you.

assess your influencer marketing campaigns’ act on a regular cadence, such as once a month, and make adjustments when essential.