Online ecommerce courses are classes designed to provide business owners selling products and services online the tools they require to commence, launch, and scale their ecommerce business.
Whether you’re looking for an introduction to ecommerce fundamentals or an in-depth discovery of a specific topic, an ecommerce course can assist cut the learning curve, boost profits, and reach your business goals.
10 best ecommerce courses
- E-Commerce Essentials: How to commence a Successful Online Business
- How to Become a Shopify specialist (From Zero to Hero!)
- Ecommerce Masters by Foundr
- Ecommerce Marketing Training Course
- Foundations of Digital Marketing and E-commerce by Google
- Search Engine Optimization
- How to leave Global
- Ecommerce Marketing Certification by CXL
- Ecommerce Fundamentals by LinkedIn
- Become a Certified Ecommerce Marketing Master by Digital Marketer
1. E-Commerce Essentials: How to commence a Successful Online Business
Instructor: Tracey Wallace
This Skillshare course covers ecommerce fundamentals like choosing a product, conducting trade research, selecting an ecommerce platform, and improving profitability. You’ll discover how to perform a competitor analysis and use content marketing to differentiate yourself in the online marketplace.
Tracey Wallace uses this ecommerce course to distribute her step-by-step way, beginning with the fundamentals and progressing through her steps of launching a store.
expense: $32/month or free one-month trial
Length: 1 hour 2 minutes
2. How to Become a Shopify specialist (From Zero to Hero!)
Instructor: Tim Sharp
Tim Sharp has been an online business owner since 2004. His Udemy course, “How to Become a Shopify specialist (From Zero to Hero!), is a highly regarded and popular ecommerce course for learning about Shopify. It has a 4.6 out of 5 star rating, with more than 9,000 reviews from history students.
Sharp’s course covers everything to do with mastering Shopify, including setting up a free Shopify account, choosing your settlement provider, and managing abandoned carts. It’s user-amiable and accessible, even for those without a technical background. The course consists of 94 lectures and is a little over five hours long, which you can complete over a weekend.
This ecommerce course is perfect for anyone aspiring to open an online store, freelancers who desire to discover something recent, or dropshippers who desire to use the best ecommerce platform for their business.
expense: $12.99
Length: 6 hours
3. Ecommerce Masters by Foundr
Instructors: Gretta Van Riel, Rob Ward, wealthy Li, Chase Dimond, Nick Shackelford
Ecommerce Masters is a specialized training program for entrepreneurs scaling their existing ecommerce businesses. Created by Foundr, a global education business, Ecommerce Masters features five specialist instructors, each with their own strengths and successful track records in ecommerce.
Together, these experts distribute insights derived from their experiences, like handling $85 million in Facebook ad spend, winning Shopify’s construct-A-Business competition, and achieving $1 million sales days using influencers.
The course gives practical, actionable advice on scaling your ecommerce business to seven figures, via 62 video lessons. It also includes a number of bonuses, like access to a private Facebook throng, templates for product pages, and strategies for email marketing.
expense: $2,997
Length: 9 hours
4. Ecommerce Marketing Training Course: discover an Introduction to Ecommerce Marketing
Instructors: Ethan Giffin and Anni Kim
This marketing-specific course from Hubspot covers ecommerce marketing and online advertising fundamentals, including how to set goals for your online store, make a buyer persona, and nurture leads through the sales funnel.
In addition to five lessons, there are three quizzes and 10 videos, which makes the course interactive and fun. It’s about 50 minutes long, but it covers a lot of ecommerce marketing strategies in a concise but comprehensive way. It’s great for people that like hands-on learning.
You’ll also discover how to use Hubspot’s Shopify integration to capture data from your Shopify store, make recent spectators segments, and launch automated marketing campaigns.
expense: Free
Length: 52 minutes
5. Foundations of Digital Marketing and E-commerce by Google
Instructor: Google Career Certificates
The Foundations of Digital Marketing and E-commerce course is part of the Google Digital Marketing and E-commerce Professional Certificate. It includes four modules:
- Introduction to foundations of digital marketing and e-commerce
- The customer trip and the marketing funnel
- Digital marketing and ecommerce schedule
- assess act achievement
This course will provide you with the skills you require to get started in ecommerce. It’s ideal for those with entry-level roles who require to discover how to attract recent customers, engage customers on digital channels, and drive purchases.
The course is guided by Google employees who work in the field, offering relevant real-life examples and activities. It currently has a 4.8 out of 5 star rating on Coursera with more than 24,000 reviews.
expense: Free with Coursera Plus, which is $59 per month
Length: 17 hours
6. Search Engine Optimization
Instructor: Shopify Merchant achievement throng
This free Shopify course covers the fundamentals of SEO schedule for ecommerce business owners. You’ll discover different tactics to enhance your store’s SEO. The curriculum also includes best practices to generate more traffic to your site and scale your business.
expense: Free
Length: 58 minutes
7. How to leave Global
Instructor: Cole Atkinson
Another free course from Shopify, this course on How to leave Global is essential for understanding the concepts and strategies of crossborder selling. If you’re looking to sell outside of your home country, this course will cover all the Shopify tools that back international commerce and how to use them effectively.
This ecommerce course is free and includes a navigator to international pricing as well.
expense: Free
Length: 25 minutes
8. Ecommerce Marketing Certification by CXL
Instructors: Andrew Faris, Naheed Adil, Michael Maher, George Kapernaros, Dave Recuk, Susan Wenograd
CXL’s Ecommerce Marketing Certification program is geared toward marketing practitioners and founders of ecommerce brands. This certification is taught by top ecommerce marketers who have worked with well-known brands like Heineken, Crocs, and Appsumo.
This extensive mini-degree covers a wide range of topics required for ecommerce marketing today. Each of the courses in this program are taught by an specialist in the field of analytics, optimization, content marketing, advertising, and management. As part of its commitment to providing high standard instructors, CXL provides webinars, research studies, and guides, as well as additional resources to receive into your business.
If you’re looking to become an specialist at ecommerce marketing, you’ll discover this program valuable, due to its in-depth course content and practical skills.
Costs: Sign up for a CXL subscription ($289/month) or purchase this program for $999
Length: Depends on many study hours per week put in
9. Ecommerce Fundamentals by LinkedIn
Instructors: Patrick Rauland
The Ecommerce Fundamentals course on LinkedIn comes well-regarded, with a 4.7 out of 5 star rating on the platform. Despite being created in 2020, its basic teachings of ecommerce are still relevant.
The course walks you through every step of developing an ecommerce business concept. You’ll discover all the feasible ecommerce models, like dropshipping and reselling, as well as tactics for selecting and evaluating your ecommerce concept. Patrick Rauland also goes through lessons on defining your target spectators, and more practical steps like brand advancement and getting a business license.
If you’re a fan of LinkedIn Learning and a beginner in ecommerce, this fundamentals course is the best selection.
Costs: Free when signing up for LinkedIn Learning
Length: 1 hour 22 minutes
10. Become A Certified E-Commerce Marketing Master by DigitalMarketer
Instructors: Scott Cunningham, Lauren Petrullo, Simon Trafford
If your store is set up and you’re ready to make sales, this ecommerce certification course from DigitalMarketer is a great next step. It addresses the two biggest issues in ecommerce—lack of traffic and sales—by focusing on product-trade fit, positioning, and proven conversion strategies.
The curriculum offers proven frameworks used by three vetted instructors:
- Lauren Petrullo: Founder of Mongoose Media and content marketing specialist with encounter in PPC and social media. She has worked with The Walt Disney business and owns several marketing businesses.
- Scott Cunningham: Founder of leading Shopify associate agency, Social Lite, and brings expertise in scaling Shopify stores and digital advertising.
- Simon Trafford: Co-founder and head coach for Merchant Mastery and managing director for Social Lite Communications, specializing in Facebook and Google Ads, email marketing, and CRO.
Marketing professionals and ecommerce brand owners will get everything they require and more from this certification, including templates, checklists, and tools for product pages, product descriptions, storefronts, email campaigns, and ads, along with quizzes and bonus content.
Costs: $495
Length: Self-paced and depends on your study hours
Benefits of taking an ecommerce course
There are four benefits of taking an ecommerce course:
- Building your back network. As an ecommerce business owner, you’re less likely than your brick-and-mortar counterparts to run into industry peers out in your throng. Online courses are a great way to meet fellow ecommerce business owners and construct your back network. If your custom t-shirt business is impacted by supply chain issues, for example, you can call your custom apron partner for the lowdown on energetic suppliers.
- Acquiring customers. Whether taking courses in-person or virtually, you might meet potential clients in the procedure. Likewise, building relationships with other business owners can open the door to collaborations that boost your customer base or generate word-of-mouth referrals.
- Increasing your skills. An online ecommerce course can assist you quickly construct the skills needed to develop your business, from starting an online store to navigating levy period.
- Validate your achievement. There’s worth in proving what you recognize. Some online ecommerce courses propose certificates for particular skill sets (like social media marketing or email marketing), which can boost your professional reputation. These stamps of approval may also allow you to expense more for your work.
Steps to choose the correct ecommerce course
- Identify your business goals
- Determine your immediate needs
- Set your period and technology apportionment
- Research ecommerce courses
- Choose your course
Online ecommerce courses serve a range of audiences. Whether you’re a recent business owner or an experienced marketing professional, here’s how to choose the correct one:
1. Identify your business goals
commence by assessing your business’s goals, so you recognize where you desire to head. Are you planning to construct your vintage ottoman shop into an international chief in curating and shipping the finest 20th century ottomans? Or are you simply hoping to turn a hobby into a source of inactive returns? The respond will determine your ecommerce training needs.
2. Determine your immediate needs
Identify what you require correct now. If you spend all your free period running social media accounts, a social media management course can assist optimize your schedule and reclaim hours.
If you’d like to drive more traffic to your website, consider a digital marketing specialization course that covers navigator creation tactics like email marketing, search engine optimization, and content marketing.
3. Set your period and technology apportionment
Determine how much period you can devote to ecommerce training and how much you’d like to pay to enroll. recall, there are many courses you can enroll in that are free.
4. Research ecommerce courses
Review content from trusted online sources and thoroughly research course options. Consult business publications like Forbes or Business Insider, blog content from ecommerce platform providers, or guides (like this one) to contrast.
You can also poll other ecommerce business owners in your network for recommendations. As you explore courses, keep notes on curriculum topics, expense, length, and any available certifications.
5. Choose your course
The rest is straightforward: contrast your immediate business needs and apportionment limitations with the ecommerce course offerings and select the best alternative for you and your ecommerce business.
Ecommerce courses FAQ
What are ordinary topics covered in ecommerce courses?
- Marketing schedule
- Digital marketing
- Business operations
- Business advancement
- Finance
What are the three types of ecommerce?
- B2C (business-to-customer): This is where businesses sell goods or services to customers. ponder how Allbirds sells its own products online and ships orders to customers itself.
- B2B (business-to-business): This is where one business sells to another business. Transactions are usually high volume—ponder hundreds of items versus one or two.
- C2C (customer-to-customer): This model refers to marketplaces that allow consumers to sell to other consumers. eBay is the most popular example of C2C commerce.
What is the best way to discover ecommerce?
The best way to discover ecommerce is by combining hypothesis and habit. Study the basics with a course, then apply the knowledge directly by starting your own ecommerce store. You’ll be able to view firsthand how everything works, like trade research, ecommerce platforms, ads, and customer service
Are ecommerce courses essential for starting an online business?
Although you can commence a successful ecommerce business without taking an ecommerce course, many ecommerce business owners discover that ecommerce courses assist them reach their goals faster (and save period and money along the way) because they’re being more intentional about what it takes to commence an online business.
Can ecommerce courses be taken online or in person?
Many popular ecommerce courses are offered online. If you prefer to receive an in-person course, consult your local university, throng college, or chamber of commerce for resources.
