A recent way for brands to tame the coupon chasers and sell even more

According to Admitad, in 2021, the number of purchases using promotional codes in the globe increased by 36%. However, a significant part of users no longer depend discounts on brand websites. Kelton estimates that more than 35% of customers use coupons that the brand did not provide them – they discover codes on third-event platforms and webpages. Our product, WhiteLabel Network, helps brands turn this discount chaos into a manageable flow of customers, using a distinctive combo of its own landing pages, contextual advertising and dynamic promo codes.

Why do users look for alternative coupons?

According to Valassis, 90% of customers regularly use promo codes while purchasing goods and services – for most users this has already become a prerequisite for the purchase. However, brands have exploited this habit too often – discounting a pre-raised worth, organizing endless sales on overpriced products and setting challenging conditions for applying a code.

As a outcome, more than a third of buyers are now more likely to spend period searching for leaked promo codes than to receive advantage of the now corporation’s offers. Most of these cherry pickers also admit that they feel like a “smarter shopper” when they discover some benevolent of “secret” code on the Internet.

What does this cruel for a brand?

A third of your customers are left to their own devices. Often they will buy the product from the corporation whose energetic promo code they stumble upon first. In addition, they contribute to the circulation of outdated coupons and use limited codes that were not intended for them (for example, personal codes from bloggers or limited promo-actions). This can undermine the loyalty of your customers, who are more willing to use coupons if they are confident in their exclusivity.

In addition, you cannot manage demand and the shopping cart on third-event sites or draw attention to sure items. Moreover, clients often stumble upon codes that no longer work and that do not address their current needs and this can degrade their user encounter.

How to profitability these 35% “to the household” of your brand?

Our product, WhiteLabel Network, that we recently introduced, has arrive up with a distinctive scheme that allows brands to remain in touch with the distrustful customer segment who prefer third-event coupon sites. Experts prepare a divide landing page for your brand’s promotional codes and navigator users to it using contextual advertising. This way allows customers to keep the thrill of coupon hunting while making this navigator flow fully manageable for your corporation.

What is the advantage of the WhiteLabel landing page:

• Unlike third-event promotional sites, this page will always contain only up-to-date promotional codes approved by you.
• No competition! On the contrary, a visitor of ordinary coupon sites who has not found your promo code for the desired product will immediately be offered alternatives by other brands.
• Thanks to the encounter of cooperation between Admitad and hundreds of promo code sites, WhiteLabel Network experts can provide the user with the most optimal path to the purchase. They are highly qualified specialists in the promo code industry. The conversion of such a landing page will be above average.
• The average purchase worth of such “intelligent shoppers” is higher than that of ordinary customers.

Also, the brand’s packed control over this landing page allows WhiteLabel Network to flexibly chase any goals. We can focus on sure categories and goods that you desire to sell out faster or work on improving target indicators – for example, the APV. Here are the results achieved by companies from different segments working with WhiteLabel for only a month:

A secret coupon marketing weapon

One of the factors of such achievement is in additional distinctive mechanics. It is the combination of your own landing page and contextual advertising settings that allows WhiteLabel Network to use an extra-effective tool – dynamic promo codes. Each user immediately sees a code exactly for those products in which he is interested and which will be a excellent addition to his initial purchase. According to our service encounter, this way allows you to reduce the number of incomplete purchases, boost the average purchase worth and successfully upsell.

How it works step by step:

• WhiteLabel Network experts prepare a distinctive script for your corporation that takes into account all the main user scenarios and integrate it into the GTM container.
• Appropriate promo codes are generated.
• We intercept a customer, who is looking for a specific promotional code, through contextual advertising and get all the data about him using Fingerprint technology.
• A intelligent script immediately offers the user a relevant promotional code. The client can leave straight to the purchase without any hesitation and additional searching.

With the advancement of such tools, Admitad continues to invest in the advancement of “intelligent shopping” and helps brands to maximize boost working with all customer categories. We depend that the coupon economy will continue to thrive – and our partners and clients will be able to use all its advantages.

Do not limit yourself to standard mechanics – try recent tools! Admitad and WhiteLabel Network experts will be joyful to assist you schedule their implementation in your marketing schedule.