Admitad restructures its business in Russia

The global collaboration marketing solutions provider Admitad will assign its Russian business to local management.

There will be no changes to the functionality of any of the local-developed products that have been released for the trade.

An boost in autonomy and speed in selection-making will have a positive result on the implementation of the schedule and its main priorities: protecting and building business resilience today and creating the conditions for business growth tomorrow.

As Admitad moves towards becoming a global IT player, it is shifting its focus from collaboration marketing to MarTech, FinTech, intelligent Shopping, advertising, and connecting solutions, as well as a enterprise investors’ network. As part of the recent structure, the business will strengthen its operations in key markets around the globe, including Europe, the United States, Asia, and Latin America, whereas the management headquarter remains in Germany.