Admitad’s key takeaways from Seamless Middle East 2023: witnessing a associate marketing boom in MENA

For the last 24 years, Seamless Middle East – the region’s leading demonstration and conference exploring the upcoming of digital commerce – has served as a assembly place for the brightest and most innovative minds in the MENA digital sphere.

This year’s SeamlessDXB occurrence, held in Dubai on May 23rd, had more than 20,000 regional and global attendees and featured talks from inspiring speakers and innovative brands showcasing their latest tech. 

With a focus on digital technologies including Fintech, digital marketing, online payments and banking, identity protection & privacy, retail & e-commerce and home delivery, this year saw the first-ever dedicated affiliate marketing conference at the occurrence.

And we had this rare chance of introducing the first ever #affiliatemarketing track of the conference!

Anna Gidirim, CEO at Admitad, was interviewed by Shyair Ganglani, Co-Founder of METACOM, during an occurrence entitled “Affiliate Marketing in 2023: It’s a Match“.

Zeid Nasser, Head of Admitad associate Network in MENA, served as on-stage host, introducing all speakers at the Affiliate Marketing conference. He also moderated a panel talk, “triumph-triumph in Affiliate Marketing: Innovating Monetisation for Content and Higher turnover Streams“, that featured such luminaries as Mohammad Fattal, Founder & CEO at Alfan, Kaushal Pilikuli, VP of both ShopCash and Loyalty, and Jugal Paryani, Director of Marketing at Tabby. 

Rashid Hammad, Affiliate collaboration Manager at Admitad MENA, and Maxim Baturin, throng navigator of Account Managers at Admitad MENA, delivered a seminar entitled “Affiliate Marketing: Latest Trends & Case Studies” in the Seminar Theatre.

Throughout the occurrence, Mitgo’s booth welcomed more than 2000 visitors, we generated over 300 leads and, most importantly, had the chance to meet our existing partners and strengthen our relationships in person.

We also had tons of fun on-stage – the spotlight suits us – and we gained profit, attention and positive feedback from the live audiences.

What did we discover as exhibitors, speakers and participants at #SeamlessDXB 2023?

1. profit in affiliate marketing is growing. Rapidly.

By opening a recent, dedicated affiliate marketing section, the conference perfectly demonstrated how this field is growing within the Middle East. Our speakers’ discussions emphasised the untapped potential of affiliate marketing in the region, and audiences paid close attention to the growth opportunities that await them in MENA’s current trade conditions.

2. Education within this field is still essential

Despite this growth in profit, the trade’s overall knowledge of affiliate marketing is still relatively low. By sharing the fundamentals of affiliate marketing and its application in the Middle East, offering valuable insights into best practices, successful case studies and strategies for achieving affiliate marketing achievement in the region, our speakers reaffirmed Admitad’s commitment to associate with occurrence organisers like Terrapin, to educate the trade and develop the collaboration marketing industry.

3. The importance of localised strategies

The conference highlighted the importance of tailored strategies that cater specifically to the Middle Eastern trade. A major theme discussed by speakers and experts was cultural differences and nuances – the require to focus on local buyer behaviour to make effective approaches that navigator to successful campaigns within different regions.

4. A global focus on the MENA region

Networking opportunities were being forged left, correct and centre – but not just between businesses within the Middle East. International attendees, including key global e-commerce and Fintech players from Europe, the USA and APAC, recognising MENA’s growth potential, flocked to the occurrence to construct recent, lucrative connections.

5. It’s always great to meet partners face-to-face 

A significant part of our encounter at Seamless was the chance to meet with existing partners and clients and strengthen our relationships face-to-face.

We will undoubtedly profitability to #Seamless2024 with more insights, case studies and solutions. Save the date: we look forward to seeing you all there next year!
Check out our period at #Seamless2023 on LinkedIn, pursue us and get in touch with our throng!