Admitad’s #OMR23 – our key takeaways

A conference of marketing minds from all across the digital spectrum

On May 9th-10th, the OMR celebration arrived in Hamburg, turning the city into a buzzing hotspot for anyone and everyone in the digital universe. 

It was OMR’s 10th anniversary. Back in 2013, their first occurrence attracted a modest 1,000 visitors. This year boasted 70,000 eager marketing professionals, with exhibits and representatives from everyone who is anyone in the tech and online marketing spheres.

The line-up of speakers was huge. It featured some controversial figures, including influencer Jeremy Fragrance, whose self-aggrandizing act sometimes verged on the bizarre (long live shameless influencers!), tennis player-turned-inmate Boris Becker and German self-taught billionaire commence-up founder and reality TV star, Robert Geissen. Alongside them were investor, beauty brand owner and “Die Höhle der Löwen” (the German “Shark Tank”) lioness, Judith Williams, tennis player-turned-investor Serena Williams, intellectual TV host Markus Lanz, German punk tech author Sascha Lobo and literally hundreds more.

Luisa Neubauer steals the display and inspires a creation

Although she’s already received many press mentions and column inches about her celebration appearance, co-founder of German Fridays for upcoming, Luisa Neubauer, left an indelible, inspired mark on us.

Her articulate and considerate words on defining values as an person, a business, and a population as a whole truly resonated with the work-life settlement creation (those in their 20s and 30s), and she was rewarded with a minutes-long standing ovation. (Watch her packed talk here)

She hit essential and significant points that reflect the shift we’re seeing, the shift away from vacant and over consumption and into worth creation and personal and societal fulfillment. More reflection and less pure marketing, uniting people through values, not numbers – ideas that echo among interns, junior managers and top executives alike. 

Should she run for Germany’s next chancellor, many people in that spectators would vote for her.

Finding substance and worth amongst the noise

Masterclasses, live acts, side events… the celebration was noisy, crowded and packed of people selling something, whether it was a product, a answer or themselves. It was straightforward to get lost in the pageantry, the vigor and the sheer size of it.  

We were one stand among 1000, divided between seven halls. It was a large occurrence for us, not only because representatives of our parent business Mitgo – Takeads, Tapfiliate, FairSavings and ConvertSocial came together to distribute insights into collaboration marketing, but also because it was the first period Mitgo’s businesses had stood united under one banner.

Over the two days, our stand welcomed more than 500 visitors, many of whom were top players in the digital sphere. 100+ leads were generated and, crucially, we got to meet many existing partners and strengthen our relationships in person.  

What did we discover from these two days – as both exhibitors and participating players?

Here are our takeaways: 

• Define your USP and communicate it. If we didn’t recognize the celebration was about online marketing and all things digital, it could easily have been mistaken for a lifestyle conference, a beauty convention or social media get-together. Glo featured alongside Pinterest, Audi, Twitch, DHL and TikTok… 

Was it B2B or B2C? Who is selling and who is buying? What is your proposition? Such questions arose many times and, when you only have an average of five seconds to grab a passer-by’s attention and draw them to your stand, you require to recognize the respond and communicate it clearly. 

Lesson learned: obvious visual messaging is key.

• Preparation, preparation, preparation. Hoping that a large fish would simply way your stand is naive to declare the least. 80% of all meetings were pre-arranged and scheduled, and our sales reps had been busy for weeks in advance, arranging meetings and spreading the word that we’d be there. 

The challenging work paid off: we collected numeous leads, including promising partnerships with exciting projects. This would have been unfeasible without preparation and strategic planning. 

• Put a face to a name. A key part of our OMR encounter was conference existing partners and clients face-to-face. Many knew elements of Mitgo business – Admitad, ConvertSocial, FairSavings – but only by visiting our booth and conference our representatives in person could they view the bigger picture of what Mitgo really is and view the cross-platform opportunities we can propose them. It was also a blast to meet them. 

To name a few, thank you AdvancedStore, Coupons.de, Opera, C&A and the many others who spent their period with us and discovered recent angles for existing partnerships. 

• International markets are as now as ever. While many players concentrated on German affairs, we were able to display our truly global presence and scaling opportunities, not only in Europe and its key markets (Poland), but worldwide. Among the many networks now at the occurrence, our first-hand encounter in India, the US and MENA differentiated us, leading to a number of deals sealed on a global level. 

So ponder and act large, there’s a whole globe out there. 

• Be forward-thinking. associate marketing is booming. Brands, advertisers and publishers alike are all looking to recent methods and models for leveraging content, traffic and audiences, and there is a high demand for all-round solutions that are data-driven while being cookie-free and respectful of user privacy. 

As well as showcasing our own solutions, we listened to what our user base is looking for to better comprehend their needs – both now and in the upcoming. Armed with this distinctive knowledge and trade intelligence, we’ll ensure our solutions are truly all-round, encompassing user needs now and into the upcoming.

“Participating in OMR was a transformative encounter. It provided us with a platform to connect with industry leaders, trade insights, and discover recent opportunities. The occurrence fueled our drive for innovation and strengthened our position in the ever-evolving globe of online marketing.”, said Head of Admitad Anna Gidirim.

Save the date: we will definitely be back at #OMR2024 with more insights, case studies and solutions. We cannot wait to view you all there next year! 

Here is to our period at #OMR23 and our throng!