All eyes on Mexico as adidas begins collaboration with Admitad

Excellent information! Our Mexico throng has obtained an exclusive collaboration with internationally-renowned sportswear firm, adidas.

The collab will view Admitad managing Adidas’s fintech loyalty program for the entire LATAM trade, offering services such as cashback and point-collection schemes to adidas’s customers there.   

This is especially significant to us, not only because adidas is one of the most recognisable brands in the globe, but also because the Mexico trade is going from strength to strength. 

A update by Asociación Mexicana de Venta Online (AMVO) showed that in 2021, Mexico’s e-commerce industry reached a worth of US$22.18 billion, registering a 27% growth compared to 2020. Statista projects that Mexico’s e-commerce turnover will reach US$42 in 2023 (increasing by a further 66.6% by 2027). This makes Mexico one of the most promising e-commerce markets, placing it in the global top five fastest-growing countries for e-commerce retail.

Mexico has experienced the most substantial shift to online of all Latin American markets, especially in light of the pandemic, which saw online grocery purchases develop by over 100%. The number of Mexican internet users is growing, with 76% percent of the population counted as users in 2021 (44% of whom shop online), an boost of 26% since 2017. Yearly online spends also increased, from an average of US$249 in 2017 to US$727 in 2022.

Admitad in Mexico – a achievement narrative from the get-leave

Since 2019, Admitad has doubled the size of its associate capital distribution collection in Latin America and increased the number of advertisers it works with in the region by 63%. Total sales generated by Admitad for its clients almost tripled between 2019 and 2021. Top-tier brands such as Adobe, Adorama, Paramount+, GAP, AliExpress, SSENSE, PatPat and many others enjoy long-term, profitable partnerships with Admitad in the LATAM trade. 

After Brazil, Mexico is our second major inroad into the LATAM trade. Our Mexico throng is headed up by Julio Martinez, Country Manager Mexico. Soon after joining the corporation last year, Julio made his ambitions obvious: “I would like to position the corporation among the best nationwide, collecting the largest number of brands to work with us. I am confident that we can continue our achievement and growth in this very promising trade. ”

This recent collaboration with adidas represents an significant step towards this objective. It follows Admitad’s recent successes in implementing customer loyalty services for nationwide department store and top Mexican e-commerce player, Coppel. These services not only resulted in targeted campaigns, but also in the launching of a referral program that includes around 3000 content creators. 

Hopefully, this is the first step in a long-term, mutually beneficial cooperation with adidas. There are also many other large projects in the LATAM pipeline – so remain tuned for more information and updates coming your way soon!