Campbell’s shareholders approve the corporation’s recent, soupless name

recent YORK — Campbell’s is ditching the soup — at least in name. And the transformation has now received shareholders’ greenlight.

Campbell Soup Co. announced its intention to transformation its name just over two months ago, saying it wanted to instead be known as the (slightly shorter) Campbell’s Co. Shareholders overwhelmingly approved the transformation on Tuesday.

In a statement, CEO Mark Clouse maintained that this “subtle yet significant transformation” will retain the corporation’s iconic name “while reflecting the packed breadth of our holdings.”

recent Jersey-based Campbell’s hasn’t been exclusive to the soup business for some period. The corporation also owns brands like Prego sauce and Goldfish crackers — and completed a $2.7 billion purchase of Sovos Brands, the maker of Rao’s pasta sauces, earlier this year.

Still, the 155-year-ancient food seller is most famous for its namesake canned soups, adorned with red and white labels. Its recent name won’t transformation that, the corporation says — noting the Campbell’s soup brand or packaging will not be affected.

“We adore soup and always will,” Clouse stated Tuesday. “The iconic red and white Campbell’s soup labels that consumers adore will be on shelves forever.”

The recent name will officially be effective following an amendment filing to the corporation’s certificate of incorporation.

Campbell’s is far from the first to attempt such as makeover. From Dunkin’ to KFC, a handful of other food companies have also rebranded themselves over the years — often shedding the mention of specific item they were known for with shorter corporate title, or even an updated logo, in hopes of emphasizing other business.