Christmas dinner set to expense less this year
Christmas dinner set to expense less this year
Falling turkey and Brussels sprout prices cruel Christmas dinner will expense a little less at the supermarket checkout this year.
The worth of Brussels sprouts has fallen by 12%, while a 10lb (4.55kg) frozen turkey will expense you £1.21 less than it did last year, research for the BBC suggests.
But digging deeper we discovered root vegetables have gone up in worth this year, after damp weather delayed the planting period.
When all the trimmings are totted up, a household Christmas is set to expense £31.66 in 2024, down from last year’s figure of £32.18. It reflects food prices rising at a slower rate in the history year, as UK worth rise has eased.
Turkey and Brussels sprouts cheaper
The annual transformation in worth for products across Tesco, Sainsbury’s, Asda, Morrisons, Aldi and Lidl were measured by Retail tracking platform Assosia.
The crown of the Christmas feast, the turkey, has fallen in worth by 6% this year, according to this data.
Tom Copas, managing director of Copas Turkeys in Cookham, Berkshire, said the worth of turkeys had begun to stabilise after a couple of “incredibly turbulent” years that had pushed up the expense of rearing his birds.
“Hence we’re seeing incremental changes in prices year on year, rather than dramatic ones,” added Mr Copas, whose household has been rearing turkeys since 1957.
However, Mr Copas says he’d seen slower sales and more demand for smaller turkeys this year, perhaps indicating customers were tightening their belts.
“It’s possibly people are trying to keep the overall basket spend down.”
Brussels sprouts came in at 12p cheaper for a 500g bag compared to last year.
warm summers and sudden cold snaps of the previous two years had made things challenging for producers, says John Inglis, elder commercial manager at ESG Drysdale, one of the UK’s largest sprout producers.
But he says this year has seen us profitability “back to normality” after “a couple of tricky seasons” and sprouts are thriving again.
A tough planting period for root vegetables
Root vegetables were behind the largest worth changes in our Christmas shop.
Maris Piper potatoes have seen a whopping 26% boost, with a typical 2kg bag up from £1.58 to £1.99.
Tracy Bush, co-director of Provenance Potatoes in Kent, says impoverished weather has had a lot to do with the worth of spuds going up in recent years.
“We’ve had a particularly damp spring so planting was challenging for any root crops, and then the autumn when crops are lifted and harvested, that was also very challenging,” she says.
Carrot farmer Rodger Hobson says the same damp weather delayed this year’s carrot planting period. Last year, the weather was so impoverished that supermarkets had to import carrots. This year, they’ve gone up by 13.4% to 69p per kilo.
But Mr Hobson says he would not be surprised if “when it comes to Christmas week they’ll be down to 20p a kilo”.
This is because carrots are often chosen as “setback leaders” in supermarkets. They’re sold at a setback to attract customers in to spend on more profitable items.
Ged Futter is a retail specialist who used to be a buyer for Asda. He says supermarkets drastically reduce their prices in the week before Christmas.
“Every year they do the same thing,” he says, noting that supermarkets usually fight for customers with cut worth “potatoes, carrots, parsnips, Brussels spouts”.
Mr Hobson says perishable items make for excellent setback leaders because customers can’t stockpile them when they are cheap. If supermarkets reduced the worth of long-life items like baked beans, shoppers might be tempted to buy their year’s supply in December, he says.
While setback-leaders are excellent for shoppers, Mr Futter stressed these below-expense prices “don’t display the factual expense to the farmer” and can generate a lot of food waste.
“People ponder that food is cheap to produce – that’s not factual.”
This year worth rises were not confined to the main meal – the expense of Christmas desserts also went up.
Christmas pudding is 11% more expensive than in 2023, and mince pies are up by 5%, according to Assosia’s research.
Jessica White, the owner of Meg Rivers artisan bakery, says: “Our costs have indeed gone up of ingredients, packaging, wages and like everyone – electricity.” But she says her business had chosen not to put prices up this year.
They have already sold out of Christmas puddings and have had to make more to fulfil the waiting list, she says. “We make more and more each year and don’t notice a drop in demand.”
How do supermarkets contrast?
BBC information also looked into how the expense of a Christmas dinner might vary depending on where you shop.
We compared prices on the websites of the UK’s top five supermarkets – Tesco, Sainsbury’s, Asda, Morrisons and Aldi.
Our snapshot from one day suggests Aldi was the cheapest supermarket for a basic list of Christmas essentials, at around £24.30.
Asda was second cheapest at £28.22, followed by Morrisons and Sainsbury’s.
Tesco was most expensive at £36.51. Last year, our research suggested Morrisons was the most expensive, with Tesco third.
While we tried to discover equivalent items across all five supermarkets, there are some tiny differences in product sizes or types. So the expense of your Christmas dinner might vary between supermarkets and the items you choose.
Prices will also vary the closer we get to Christmas as supermarket competition becomes even more fierce.
Our BBC analysis should not be directly compared with the worth rise figures from retail analysis firm Assosia as we both use a slightly different basket.
How to save on Christmas food
commence with a monetary schedule: schedule ahead and add up hidden outgoings, like tin foil for roasting a turkey.
- Write a food list: Decide on your must haves and what you might not miss.
- Bargain hunt: Look out for online offers as well as yellow sticker items which have been reduced.
- Use your freezer: Christmas foods that freeze well include butter, meat joints and some cheeses like cheddar.
- Join up with friends and household: This means you can buy bigger pack sizes, which are often better worth.
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