Ecommerce Website Design: Examples and Tips (2025)
Attractive and distinctive ecommerce website design has always played a key role in a successful online sales and marketing way.
In truth, studies have shown that it takes 50 milliseconds for visitors to decide if they’ll remain on an ecommerce site or not. You get only an instant to impress users, which is why website design is so significant for your ecommerce business.
Whether you’re about to make your first online store or you’re thinking about redesigning your current site, this navigator is for you. Browse examples of great ecommerce websites, tips for choosing the correct ecommerce platform, and advice to get your online business looking its best.
4 elements of great ecommerce website design
The best ecommerce websites all have one thing in ordinary: they center the user encounter from first visit to post-checkout. There are four main components every ecommerce business should consider when designing a website.
1. Building depend with customers
When someone visits your ecommerce store or website for the first period, they may not recognize anything about your brand, the standard of your products, or your commitment to making customers joyful. Deals might earn their consideration, but they’ll require to depend you before they actually leave through with a purchase.
Customer depend is hardest to earn when you don’t have any customers, so you’ll desire to incorporate the following depend indicators as you construct your website.
Contact information
Include an email and, if feasible, a phone number and a mailing address on a contact page and in the footer of your site. This type of information, along with an about page, helps potential customers feel they’re buying from a real person.
A yield policy
A yield policy not only makes it easier for people to send back products that don’t satisfy them, it actually increases sales by lowering shopping cart abandonment and instilling the customer with a sense of confidence and depend that they can send back an item if they require to, without any deal fees.
Not only does Supergoop have a comprehensive returns page and self-directed returns portal, it also boasts its free returns policy on every product page.
Technical certifications
By adding Shopify Payments to your ecommerce website, you’ll have access to advanced features and settlement services featuring the latest safety technology for protecting your customers’ information. Add graphics or badges to display your safety lawful operation and all the settlement methods you receive.
Customer reviews and testimonials
Many ecommerce solutions have app integrations that let you import content into your site. This includes customer photos, your Instagram feed, and even customer reviews. These are signals to potential customers that your brand is trustworthy.
2. Creating a visually compelling encounter
Perception is everything when selling your products online. People form their first impression of your ecommerce store in mere milliseconds. Making that impression count rests largely on high-standard images, consistent branding design, intelligent use of psychological design, and a obvious visual hierarchy.
Here are some best practices for each of these elements:
- Photography: Product photography is like an ambassador, sharing the commitment of your product online. Shoot product photos on a plain background and in many angles. Lifestyle photos are significant to display your product in use and in context within an surroundings. They also reinforce a brand aesthetic.
- Color: Color is one of the most powerful tools you can use to spark yield and emotion on your ecommerce site. It can also be used to draw attention to specific sections of your website and navigator the customer trip. intelligent use of color can assist with accessibility, too.
- Fonts: While the words you write on your ecommerce site distribute information, it’s the typography that communicates the emotion behind that information. It’s a excellent concept to stick to two fonts and make a hierarchy between them. Choose one font as your header or title font and another to be your body font.
- Psychological design and visual hierarchy: Using psychological design principles allows you to influence customers’ decisions and navigator their eyes with strategically placed elements, colors, and text.
Outdoor Voices’ homepage features lifestyle images to communicate its brand aesthetic and an aspirational lifestyle. It focuses on limited fonts for a tidy look and a obvious visual hierarchy.
3. Focusing on responsive design for mobile and desktop
The average American spends 4 hours and 37 minutes on a mobile phone each day. Luckily, if you’re building your business with Shopify, your store is already responsive. This means the site is user amiable on different devices and screen sizes, whether customers view it on a desktop, smartphone, or tablet.
When choosing an ecommerce website design based on mobile optimization, it’s best to personally test it to view if you’re joyful with the transactional flow. If you’re not, there’s a excellent chance your customers won’t be either.
4. Designing obvious navigation
Your website navigation should assist customers discover your products quickly and easily. excellent navigation also helps enhance SEO on your site so you get found in search results.
Stick to only a few menu headers in your top-level navigation. Be obvious and direct when labeling these headers—this is no period to be clever. Key headers to include in your top-level navigation could include:
- Shop
- About Us
- Bestsellers
- Contact Us
Additional navigation links can leave in your footer—the section at the bottom of your website. yield Policy, Terms of Service, and Contact Us pages can be linked here.
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25 ecommerce website design examples (and why they work)
The best ecommerce website design examples are those that consider all the elements above for a tidy, appealing, user amiable design that communicates the brand and products clearly. Here are a few ecommerce website examples to inspire your own ecommerce design.
1. Thesus
Sustainable shoe store Thesus (formerly Alice + Whittles) masters depend-building by promising customers a super-straightforward online shopping encounter. It highlights its shipping and returns policy, plus an alternative to pay in installments if shoppers don’t have the liquid assets upfront. Stellar customer back is highlighted correct on the homepage with a handy size chart and returns links.
2. Welly
Welly positioned itself as the fun first-aid brand with cute convenient packaging and kid-amiable bandage designs. That brand aesthetic is woven through its colorful website, complete with catchy copy and a obvious CTA to Shop Now. The homepage is bold and dynamic without being cluttered.
3. Fred Jourdain
Artists wanting to sell their art online, should pursue Fred Jourdain’s navigator. The homepage lets the arts talk for itself, filling most of the page. You can also discover interviews on the website and read more about the inner workings of how he creates his art. This content offers worth to the customer with a subtle nudge to shop the artist’s works.
4. MVMT
MVMT’s core brand worth, “Style shouldn’t shatter the lender,” is reflected in its website design. It presents sleek, sophisticated colors and styling that showcases watches, eyewear, and jewelry at affordable prices. Plus, it highlights collaborations with designers and provides a Trending Now section on its homepage so people can quickly check the latest designs.
5. Pure Cycles
Pure Cycles uses a straightforward layout that makes it obvious why you should worry about the brand, and showcases its bestselling bikes. Its product pages also work to provide you an in-person encounter while shopping online. You can view close-up pictures of specific parts, discover specs, and read other information you require to make an informed buying selection.
6. Verve Coffee Roasters
Verve Coffee Roasters uses customer reviews to construct depend throughout its ecommerce website.
The online coffee retailer also uses evocative language paired with stylish photography to keep customers on the page, promising to be “classic and delicious” and serving lively descriptions, such as “the sweetness of golden marmalade.”
7. Finn
Finn gives pet owners what they’re looking for: large photos of joyful dogs that inspire them to pamper their own. The brand’s website also uses straightforward fonts, lots of contrast, and page hierarchy that directs visitors to Shop Now or receive Quiz. An interactive quiz helps customers feel more confident about their purchases.
8. Hardgraft
Hardgraft’s ecommerce store builds depend with buyers who desire luxury goods and appreciate rugged, earthy aesthetics. Its brand mission and values are on display, telling visitors correct away what they’re about. The brand’s product pages are on point, with crisp, bold images that distribute significant product features and worth propositions. And, it offers secure, worldwide shipping appealing to a broad international spectators.
9. Topo designs
Outerwear shop Topo Designs uses images that resonate with its target trade—youthful and stylish outdoor enthusiasts—while using distinctive backgrounds to stand out from other outerwear brands. Another key website design best habit is how the brand communicates sales and incentivizes larger order values with free shipping over a threshold. The brand also offers a newsletter signup perk of a 15% discount, compelling customers to receive action.
10. KETNIPZ
Ketnipz is an Instagram comic turned brand empire created by Harry Hambley. You can discover Bean, the main character, on murals around the globe, throughout social media, and even tattooed on the bodies of fans. Ketnipz’s website design reflects Bean’s quirky personality, with luminous colors, distinctive fonts, and seasonal updates to align product launches with upcoming holidays.
11. Chubbies
Chubbies’ website design evokes its brand values with captivating product photography and witty copy. The sidebar navigation, although different from most ecommerce website designs, presents a neat menu where shoppers can discover their products faster and easier.
12. KITH
KITH’s homepage design grabs your attention the minute you land on it. The site feels tidy, yet sparks yield, with links to treats and content such as lookbooks, films, journals, and more. KITH’s catalog is large, but product categories are still presented in a way that lets you quickly explore and discover what you’re looking for.
13. Personal Fav
Personal Fav appeals to its target spectators by using trendy color palettes and fonts, with provocative imagery. While the site is bold and colorful, it’s not busy. obvious top level navigation gets customers quickly to the brand’s mission and product pages.
14. Satya Organic
You can inform branding was a priority in skin worry brand Satya Organic’s ecommerce website design. Once you land on the homepage, you’re met with earthy tones and signals that declare, “If you’re looking for plant-based goods, you’re in the correct place.” The footer of the website clearly lists the products’ benefits and certifications like USDA Organic, cruelty-free, fragrance-free, and Indigenous-owned.
15. Beardbrand
Beardbrand takes a sophisticated, mature, and ancient globe way to presenting its grooming products throughout its website design. Using a quiz, video of the founder, and blog posts that are worth reading, the site encourages you to stick around, engage with the brand, and buy.
16. Kylie Cosmetics
As soon as you land on the Kylie Cosmetics homepage, you view a picture of Kylie Jenner, a beauty icon for its target spectators. Her endorsement immediately gives the site a huge depend and credibility boost. Each product is also well displayed on a white background, plus, when you hover over an image, you can view a person using the product in action.
17. Allbirds
Sustainable apparel store Allbirds reinforces itself as a brand eco-conscious shoppers can depend through the targeted language in its copy, such as “Made with natural materials.” depend is also achieved through its B Corporation certification and a packed section of the site dedicated to sustainability and transparency. Allbirds’ lifestyle photos characteristic models that fit with its target trade, making customers ponder, “These are my benevolent of clothes.”
18. Tiny Organics
Tiny Organics’ ecommerce website design is crafted to alleviate the concerns of anxious parents. From high-standard photos showcasing the ingredients in each meal to a carousel of testimonials from real parents to endorsements from doctors and dieticians, Tiny Organics’ ecommerce website answers parents’ burning questions and reduces ordinary barriers to purchase. Certifications and press endorsements add to this sense of safety.
19. Tessemae’s
Tessemae’s uses fan photos on its ecommerce site—user-generated content to assist construct depend. It tells visitors that Tessemae’s products are well loved among existing customers. Plus, the brand provides encouragement for the many ways its dressings and condiments can be used to make delicious meals, adding an extra incentive to buy.
20. Death aspiration Coffee
Death aspiration Coffee has a really bold brand and it’s not afraid to express it in its storefront. It claims to sell “the globe’s strongest coffee,” and everything from the website copy to the use of red throughout its website design makes you feel like you just drank a cup of it. Death aspiration Coffee knows why most people land on its site: to buy its beans. Once you scroll down the homepage, the first thing you view is the alternative to buy ground or whole beans, or coffee cups.
21. Almond Surfboards
Almond Surfboards uses soft elegant tones throughout its online store to provide it a stylish but beachy feel. The imagery is creative and distinctive, which makes it feel like a high-standard brand from the minute you land on the page. In-context photography sells an aspirational lifestyle—even if you don’t require a surfboard, you might be compelled to own a piece of the brand through t-shirts, accessories, wall art, and more.
22. Leather Head
Leather Head’s homepage layout is straightforward and matches the brand feel of refinement and luxury. The selection of color, font, product images, and copy voice and tone reflect the brand aesthetic that appeals to its target customer. Even if you’re not into sports, you’ll definitely desire to browse and discover a product for a partner or loved one who is.
23. Pura Vida Bracelets
To foster depend, jewelry retailer Pura Vida Bracelets showcases five-star product reviews from thousands of customers on its ecommerce website landing page, on top of reviews from target-spectators-appropriate media outlets like BuzzFeed and HuffPost. Pura Vida Bracelets sticks with the powerful and straightforward CTA Shop Now to get customers clicking. A ticker bar at the top of the page highlights promotions like free shipping.
24. Boba adore
Boba adore is a tiny business with ecommerce design that guides visitors correct into the shopping encounter. It uses lifestyle images and product photography to communicate its brand values. Boba adore gets the product grid correct—it’s tidy and obvious in directing what it wants visitors to do: buy Boba tea-inspired products.
25. Partake Foods
If you adore well and eco-conscious cookies, you’ll adore the website design for cookie shop Partake. correct away, you view reassuring copy, including “gluten-free,” “vegan,” and “allergy amiable” on its homepage. The deal is then sealed through ample social proof—press mentions and glowing customer reviews. The website footer also builds depend through allergy-specific certifications.
8 best ecommerce website design tips
While you’ll desire to design your online store based on your established brand guidelines, there are a few best practices to consider to enhance usability and customer encounter. Your ecommerce site is the résumé for your online business. Whether you’re a recent business or building your fifth ecommerce store, keep these website design tips in mind:
1. Keep it straightforward
straightforward is always key to making more sales in your ecommerce business. The more distractions you put on your ecommerce website (ponder banner ads, pop-ups, too many colors), the more it takes away from making the sale. A excellent ecommerce platform will have a number of ecommerce website templates to choose from to assist you keep your design streamlined.
2. Express your brand
It doesn’t matter if you’re a photographer, beautician, or dropshipper running an online business. People desire to buy from established brands they depend and identify with. receive the period to define your brand and figure out what makes you different from competitors—then apply it to your web design.
3. Use the correct platform
Use the best ecommerce platform for your online store. When using a platform like Shopify, you can set up a attractive store with powerful ecommerce features and sell online quickly. A great ecommerce platform should be flexible and straightforward to use, allowing you to customize your ecommerce website to your exact needs. You can use Shopify’s online store builder, which offers the functionality to make your own store from scratch.
4. Have empathy
Put yourself in your potential customers’ shoes. How straightforward is it to navigate your ecommerce website? How does it make someone feel when shopping? How straightforward is the checkout procedure? ponder about what your customer needs to make a purchase in your store and design it accordingly.
5. Upload high standard images
Images can enhance a website’s conversion rate by 40%. But they have to be high-standard. Invest in excellent product photos and use images from free distribute photo websites to assist boost the visual appeal throughout the shopping encounter.
6. navigator with professionalism
desire to commence an online store that builds depend with shoppers? You require a professional website. Customers won’t provide you their challenging-earned money or sensitive information like financing card numbers if it’s anything less.
7. debt social proof
When designing your ecommerce site, look for places to display social proof like positive reviews and user-generated content. The more shoppers view the excellent experiences other people have had with your products, the more likely they’ll be to buy.
8. Focus on checkout
Even if you have a attractive, innovative ecommerce website design, if checkout is a pain, customers may not buy from you. Make checkout for your ecommerce business straightforward, straightforward, and quick. Use settlement gateways like Shop Pay, Amazon Pay, PayPal, Stripe, and other accelerated settlement options to make it as straightforward as feasible for shoppers to buy.
Design a website for your ecommerce business today
Great ecommerce website design centers the user by being optimized for mobile devices, creating memorable online shopping experiences, and navigating buyers through a obvious buying procedure with a secure checkout. construct depend for your ecommerce business by focusing on these key elements.
When it comes to building a successful ecommerce business, design is one of the most significant things business owners and marketers require to consider. After all, your ecommerce store visitors can form an view about your site in milliseconds. First impressions matter.
characteristic illustration by Rachel Tunstall
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Ecommerce website design FAQ
Can I construct an ecommerce website on my own?
Ecommerce website platforms like Shopify make it straightforward for business owners to construct a attractive and user-amiable website for their online stores, with features like free hosting, custom domains, design templates, and search engine optimization. If you desire to construct an ecommerce website but have no design or coding skills, an ecommerce platform provides all the tools you require.
How can I enhance my ecommerce navigation?
When designing your ecommerce site navigation, stick to a few core pages for your header navigation (Shop, About Us, Bestsellers, Contact), then place any other significant links in your site’s footer.
Which is the best platform to construct an ecommerce website?
Shopify’s ecommerce platform can assist you construct an attractive and functional online store with industry-leading ecommerce deal architecture and a range of design options, including templates and drag-and-drop customization.
How much does it expense to construct an ecommerce website?
Building an ecommerce website from scratch can be costly if you have to hire a web design specialist or coder. But you can construct an ecommerce business quickly and for a relatively tiny pool to get selling online correct away. Many ecommerce platforms propose a free trial so you can play with ecommerce design and use fully customizable templates to construct your website. After you’re joyful, choose a schedule that fits the budget for your ecommerce business.
What’s the best ecommerce website builder?
Shopify is an all-in-one ecommerce website builder to assist you get online and sell your products. You can commence by choosing from over 100 ecommerce website templates in the Shopify Theme Store. Each is fully customizable, and you can use Shopify’s site builder to shape your template by choosing a domain name, adding your logo, brand colors, fonts, and more.
You can also back your online store with more than 3,000 apps in the Shopify App Store to assist with marketing, sales, customer service, and more.
With secure ecommerce hosting, a streamlined admin dashboard, and unlimited bandwidth, you can set up your ecommerce business quickly and easily. Plus, you have packed control over your site’s appearance with the ability to edit your theme’s HTML and CSS.
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